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September
26

From Instagram and Facebook to LinkedIn and Google, Paid Media Marketing can help you gain new leads and recruit top talent. 

Everybody knows that in this day and age, digital marketing is the key to business success. However, that's only if it's done right. Your ability to gain traction online can make or break your real estate business. That's why you need Delta Media Group's® Paid Media Marketing Services. 

The Benefits of Paid Marketing 

There are many benefits to paid marketing that you won't get through organic media posting. Having the right message and good-looking graphics can only take you so far if they aren't shown to the right audience — or even worse, they aren't reaching an audience at all. You may think posting to your feed on social media is enough, but your lack of leads likely begs to differ. Organic posts on social media are only shown to approximately 2-3% of your followers and rarely to anyone who isn't following you. Plus, your ads are almost guaranteed to get buried in their feed and never resurface. With paid ads, your content never gets buried at the bottom and is directly shown to those looking for the real estate services you provide. 

Even if you have a well-designed website and some great listings, prospects won't find you immediately. With Google Ads, your ads find them. Utilizing audience targeting and keyword research, paid ads are sure to reach the right demographic, allowing you to quickly and effectively land new leads by positioning your brand in front of high-value customers.  

Why Choose Delta for Paid Media? 

Now that you're sold on the benefits of paid marketing, you might still be wondering why you should work with Delta as your paid media provider. First, Delta Media Group is a Certified Google Ads Partner, one of only a few hundred in the United States to be recognized for our high ad performance. With Delta's top-tier technology, your website connects automatically to your Google Ads account, Facebook Business Manager, and Google Analytics, so everything seamlessly works together. 

When choosing Delta, you get the assistance of leading real estate technology and the knowledge of a licensed Realtor® and Paid Media Strategist. We use the most up-to-date marketing practices, keeping an eye on what ads are working for brokers and agents across the country. We also invest in privacy to keep you ahead of the curve. 

The experience of working with Delta for paid media is extremely hands-off, giving you more time to focus on conducting business elsewhere. Similar to our other tech offerings, you can "set it and forget it." Our specialists will take care of all the rest. However, unlike third-party agencies you rarely communicate with, you're never left in the dark with your paid advertising efforts when working with Delta. Although we do the heavy lifting for you, as a family-owned business, we also understand the value of communicating with our customers. When you choose to work with us, you will receive one-on-one care from our specialists and have regular calls or Zoom meetings to discuss your campaign progress and goals. Additionally, unlike most third-party agencies, no long-term contract is required for our paid media services. We operate on a month-to-month basis. 

Another benefit of working with Delta is having everything — from your CRM to your website and digital marketing toolkit — in one place. Having to piece together different providers is not only a hassle but can also hinder your marketing efforts. When working with an all-in-one provider, there's no need to go anywhere else.  

Get to Know Our Paid Media Specialist, Winston Widdes 

Winston Widdes has impressive credentials as a digital marketer and 17 years of experience as a licensed Realtor®. He knows the ins and outs of both paid advertising and the real estate industry. 

Winston's grandfather was a builder and contractor; his father worked for their family's construction business. Since working in the industry seemed to be a family tradition, in 1998, Winston started an apprenticeship with a real estate flipper. Then in 2005, he got licensed as a Realtor®, joining Century 21 Award in San Diego, CA. During his time at Century 21, Winston quickly learned that the way to become a top producer in real estate was to have great marketing. His hard work and skilled marketing efforts ultimately landed him the titles of Top Producing Agent and Top Listing Agent in 2007, just two years after starting his career. 

"I was always looking for a way to become a top producer, to do the best I could and get an edge over my competition, and I discovered that marketing was the way to do that," said Winston. 

Leveraging the skills he acquired throughout his time in real estate, in 2009, Winston transitioned into marketing. He began working as a Marketing Manager for a kitchen and bathroom remodeling company. There, he first gained experience with paid advertising by managing ads on Google, Yelp, and various other platforms. Three years later, in 2012, Winston started working with real estate investors, and in 2016, he started working for FortuneBuilders, a real estate investment consulting firm owned by the stars of HGTV's "Flip This House." In this role, Winston worked as an Internet Marketing Consultant for real estate investors. During his time at FortuneBuilders, he completed over 6,000 consulting calls. 

Pick the Package That's Right for You 

Delta's Paid Media Marketing Services include four different marketing package options. Paid Media Marketing packages can be purchased as an add-on to your digital marketing toolkit in DeltaNET®. Let's look at what they are and what they have to offer. 

Google Ads for Buyers and Sellers - With Google Ads for buyers and sellers, you get custom-made targeted ads for potential buyers and sellers in your area displayed throughout the internet. These ads will increase brand awareness, drive your website traffic, and earn you new leads and customers. 

Luxury Listing Ads on Google - Do you have luxury listings struggling to reach the right audience? Get your listings seen by high-end customers seeking a new home through targeted Google Ads, and start seeing your luxury homebuyer leads skyrocket. 

Facebook & Instagram Ads – The average online user spends about 2.5 hours daily on social media. Instead of only showing your ads to a select few people with organic social media postings, touch tons of prospective buyers and sellers through targeted posts on Instagram and Facebook. If you're already creating content to post organically, you can see what might perform the best and use that for your paid ads or have our team create your ads for you! 

LinkedIn Recruiting Ads – Recruiting top talent is an important part of growing your business. With LinkedIn Recruiting Ads, reach a whole new pool of talented real estate professionals and those new to the industry looking to join a team like yours. Through using precise market data, multiple ad formats, sponsored content, text ads, sponsored InMail, and dynamic ads, we help you recruit talent by bringing your brand front and center. 

Start Reaching the Right Audience 

While Delta's paid media services cover many different aspects of marketing, each tool is tailored for the same express purpose of reaching the right audience. Every process step is finely tuned and accounted for, from creating marketing materials sure to spark engagement to customizing your ads to speak to your ideal customers. Not only is everything taken care of for you, but it's performed by an expert who knows how to get you results. When trying to do it yourself, you will likely need to do more trial and error and waste time researching and learning how to design a good ad. By allowing us to handle your paid advertising, you'll have more time to focus on other areas of your real estate business.  

To start using Delta's Paid Media Marketing Services and reach the right audience, contact Franklin Stoffer at sales@deltagroup.com. 

September
7

Leads are the lifeblood of any real estate agent's practice, no matter whether they are experienced or just starting out. In the beginning, agents invest hours into finding the right leads every month. In time, the balance shifts to include more referral business and leads attracted by your website.

No matter where they come from, though, leads remain crucially important: Without them, you'll soon find yourself with nothing to do. That raises some big questions about "old" leads who don't convert in a week, a month, or even six months. What can you do with these connections?

It's true, of course, that some older connections won't stay leads for very long:

  • They may decide to go with another real estate agent, getting their needs met for 2-5 years
  • Or they might choose to stay out of the market, usually to wait for better overall conditions

It's undeniably true that most people you meet for the first time will not be ready to buy or sell a home within that same week. But that doesn't necessarily mean that the majority of potential leads ultimately go elsewhere. Just because you haven't heard from someone, it doesn't mean their story is over.

As the real estate agent, it's up to you to follow up — and it's never been easier to do just that.

Following Up with Old Leads Can Empower Your Practice to Grow

No matter how you define an old lead, they aren't off the table until they tell you they've decided to work with someone else. Even when leads inform you they won't be taking action any time soon, it means you can always follow up again in a few months!

If you've got a Rolodex (or more likely a real estate CRM) full of old leads you haven't heard from in a while, many can still turn into opportunities. Real estate is a sales profession at heart, and successful salespeople swear by their efforts to follow up as much as possible before writing a lead off.

All in all, 60% of customers say "no" four times before saying "yes." But real estate agents are at a huge advantage here: Leads rarely say "no" directly to you, but only to the timing that making a move right now would represent. In the end, they still want a real estate agent, and you can still be that person.

Here's how to follow up with your old leads the right way:

  • Sort Them Out Before You Start
    Before you start thinking about how to get in touch, it's important to refresh yourself as to when you met your leads and where you last encountered them. This is another area where a real estate CRM is paramount; it can save and centralize all the interactions you've ever had with any lead. This helps to understand each lead's specific motivations so you can make your messaging precise.

  • Have an Overarching Service or Offer
    It is a wise idea to have an overall offer, something new to showcase to pique interest. For example, if you have leads you met through an open house, you might never have had the opportunity to provide them with a local market report to clarify their thinking. However, it can be off-putting to launch into an offer after weeks or months of silence, which is why it is essential to gauge interest first.

  • Choose a Method
    You have many different methods for revitalizing your old leads, so choose wisely based on what you know about each one's communication preferences. You're in luck if they've opted in for texts — these are pleasingly informal and much more likely to get a response. Email is also very effective. Although it's helpful in other ways, social media is a distant third when it's unexpected, so consider a call instead.

  • Customize Your Messaging
    Once you have all the information in front of you, you can tailor your messaging to each individual or to small groups. With text messaging, something as simple as "Hi [name], are you still interested in a home in [area]?" may be sufficient to break the ice. If you do not hear from a lead at all, add them to a weekly follow-up rotation for at least a month before giving up on them for the time being.

  • Automate Ongoing Follow-Up
    With an AI-driven real estate CRM, many forms of follow-up can be automated. Your social media feed can be populated with meaningful, event-driven updates based on the latest happenings in your market and practice. Sophisticated email marketing campaigns can be managed nearly hands-free.

Delta Media Group helps real estate pros realize the power of automation for themselves — no matter if you're a solo operation or heading a large brokerage. Contact us to find out more or get started today.

August
19

What real estate agent could say no to more and better quality leads? Modern marketing offers more tools than ever before for generating, nurturing, and converting leads, whether you're just getting started as an agent or you've already been in the industry for decades. So if your lead gen feels like it's been lacking lately, there are concrete steps that you can take right now to turn things around and start generating more leads. Here are some of the best tools and tips to turn your marketing into a reliable, well-oiled lead gen machine.

Start with a Great Real Estate Website

Your real estate website should be the hub of your digital lead generation efforts and one of your most valuable marketing tools. It's the place where potential leads come to learn about your brand, the markets that you serve, your listings, your team, and all of the real estate services that you offer. On top of that, many of the other lead gen tips on our list either work best when paired with a great website or are geared specifically toward driving traffic back to your real estate website. All of that is to say that if your website doesn't include everything it needs for lead gen, now is the time for a redesign from a team that knows what it takes to generate real estate leads online.

Mix in a Dash of Search Engine Optimization

One of the ways that your website helps with lead gen is through search engine optimization (SEO), which helps leads find you. Most real estate prospects start their process with online searches to find real estate brands, agents, and listings that suit their needs. SEO is all about optimizing your website so that it ranks higher in search engine results, which drives more traffic to your website and ultimately helps you generate more leads.

Build a Better Blog to Share Your Knowledge and Expertise

Potential leads primarily visit your website for information, whether they're looking at listings, researching neighborhoods, or want to learn more about the process of buying/selling a home. Your blog is the perfect place to share content that demonstrates your real estate expertise, provides detailed descriptions of the markets that you serve, answers common questions, builds trust, and educates your target audience. As an added bonus, creating localized content also has major benefits for your SEO.

Upgrade Your Social Media Presence

Is your social media marketing generating as many leads as it should? Are you reaching the right audience with the right message? Growing your social media presence through marketing, targeted ads, and good, old-fashioned engagement is a great way to give your lead generation a boost. In addition to social marketing, consider carving 15 or 30 minutes out of your daily schedule to engage with your audience, share your knowledge, and start building connections with potential leads.

Attract a Larger Audience with Virtual Tours, Open Houses, and Showings

A normal open house or showing is great for people who live close enough to attend, but more than ever before real estate clients are doing much of their shopping online. Virtual open houses and showings make it easy for those online shoppers to fall in love with homes before they ever visit in person. Virtual tours, like the ones that you can create with our Properties in Motion platform, are another essential element for marketing homes online.

Add Targeted Online Ads to Your Marketing Mix

What if you want to generate more leads right now? With AdWizard Paid Advertising, you can easily create and manage online advertising campaigns that appeal directly to your target audience. Manage all of your ads and budgets through an easy-to-use interface, with customizable ad layouts that make it easy to tailor your advertising to your brand. Easily target ads on Facebook and Instagram — the two social platforms where your online audience is likely spending the most time. Paid advertising can be the perfect complement to all of your other digital lead generation efforts.

Rely on the Right Real Estate CRM

Last but certainly not least, if you don't have access to a real estate CRM or you're not thrilled with the performance of your current CRM, your lead generation can absolutely benefit from an upgrade. DeltaNET®6 is a powerful, easy-to-use real estate all-in-one solution that offers all of the tools that you need to attract, nurture, and convert leads successfully. From AI-driven marketing tools to lead capture forms, automated lead segmentation, and so much more, we're always innovating so that every agent can benefit from the dependable, intuitive tools in DeltaNET®6. Why settle for less than the best when you can have so much of what you need for lead generation in one convenient package?

July
11

Do you find yourself spending too much time and effort on lead generation? Do the results of your lead generation justify the investment of time and resources? The biggest secret of lead generation is that it doesn't have to be a challenge, but you need reliable tools for the job, starting with your real estate CRM. Investing in the right real estate tech can both boost the results of your lead generation and unlock more time in your busy day to serve the clients that your enhanced lead generation attracts.

Easily Capture Leads and Store Key Data

The first step to generating and converting leads is simply getting your foot in the door. Your real estate CRM should make it easy to acquire key data on leads through online lead capture forms and other sources, then store that data so that it's always available when you need it. As you learn more about leads over time, you can build a robust profile of what each lead wants, how you can earn their business, and how you can help them accomplish their real estate goals.

Improve Results with Automated Lead Generation and Nurturing Tools

One of the biggest time-saving benefits of your real estate CRM comes in the form of automation, which allows you to nurture leads with content that appeals to their needs and helps turn them into clients. All of the tedious work is handled by dependable technology, leaving you with more time to capitalize on the opportunities that automation creates.

  • AI-Driven Email and Print Newsletters
    Your leads all have specific real estate needs that brought them to your door, whether they're buying, selling, or trying to juggle both tasks at the same time. With a little help from AI, you can keep them up to date on the topics that matter most to them through convenient email and print newsletters.

  • Auto-Generated Market Reports
    Data isn't just useful for real estate agents. It's also something that your leads are actively seeking, especially regarding the markets where they're buying or selling a home. With auto-generated My HomeFinder, Market Watch, and Seller Reports, you have automated tools for keeping every type of lead informed.

  • Smart Drip Email Campaigns
    Not every lead will be ready to convert right away. Some are still feeling out the market, making plans, and preparing for real estate needs in the near future. Smart drip email campaigns make it easy to stay in touch, nurture leads over time, and earn their business when it's time to convert.

Always Be on Time with Automated Lead Segmentation

Knowing what leads want and when to reach out are critical elements to lead generation success. Too early, and they won't be ready. Too late, and they will have already found someone else to help with their real estate needs. Automated lead segmentation makes it easier to focus on the leads that are closer to converting and reach out with the right message at the right time.

Email Templates and SMS Text Messaging

Lead generation is easier when you can communicate in the ways that are most convenient to your target audience. Use email templates to easily customize just the right message or SMS text messaging to reach out with quick, convenient communications.

Your CRM Can Help with Traditional Marketing Materials, Too

Some leads are more comfortable with technology than others, so it's still important to have traditional marketing materials available when you need them. In addition to the AI-driven print newsletters we mentioned above, your CRM can help you create customizable flyers while taking advantage of lead segmentation to create digital and print materials targeted to specific groups.

Integrated Training to Make the Most of Your CRM

The features that we've touched on are just the tip of the iceberg of how your CRM can help with lead generation, marketing, and so much more. Learning how to use all of those tools may feel like an intimidating task, but it's much easier with access to features like DeltaNET Academy. Easily tailor training courses for associates, and learn everything you need to know about how to unlock the full potential of your CRM.

Let Us Help You Simplify Lead Generation

More leads, less work — who could say no to that? All of the tools and tactics we mentioned above can be found within DeltaNET®6, our all-in-one real estate solution which makes it easier than ever to grow your business with the latest in real estate tech. Automate important processes including lead nurturing, generate more leads with proven, easy-to-use tools, keep all of the key lead data you need in one secure place, and free more time to focus on closing deals for your clients.

June
30

SMS texting has skyrocketed to become one of the most important tools for real estate agents. It can be used to stay in touch with clients at any stage of a transaction, including building a relationship with all-important leads before they commit to making their move.

Since 2017, NAR research has shown that about 90% of realtors prefer to use text messaging — that's just behind emails and phone calls. While all of these options have enormous potential, texting now stands out as a modern and convenient approach that respects everyone's time.

Why SMS Text Can Be Even More Powerful than Email and Phone Calls for Staying in Touch

Emails tend to be on the longer side. They take time to read and digest. If you don't have a strong relationship with the recipient, your emails could be overlooked. On the other hand, texts usually consist of just one sentence and take only seconds to absorb.

The average American checks the phone approximately 96 times a day, or every ten minutes. Texts are integrated directly into most phone systems, requiring just one click to check and showing up right on a lock screen's notifications. By contrast, checking email often takes several taps and swipes.

And in many situations, texting also beats phone calls hands down.

The Millennial generation is now the biggest in the housing market, and Generation Z is surprisingly close behind them. If there's one marketing fact that real estate agents and brokers need to know about them, it's this: They hate voice calls. About 75% of Millennials say they're too time-consuming.

If you are trying to get hold of a Millennial or Generation Z client on the phone, then your interaction has already started with a groan, even if you succeed. On the other hand, you can be certain that your new text messages will be reviewed during the day — sometimes within just a few minutes.

How to Make SMS Text Messaging Part of Your Real Estate Marketing Strategy

As a core part of the smartphone experience, text messaging is here to stay. The majority of smartphone users can send thousands of texts a month, or have fully unlimited texting. Texting isn't just convenient for them; it can also be a huge time-saver for you.

Here's how to make the most of it:

  • Keep the Conversation Going with Direct Texts
    Prospective buyers might need to scan through dozens or even hundreds of listings before they find a property that speaks to them. Once you know their priorities well, you can follow up your listings with a text. Unlike email, text solicits a response right away and enables feedback. Asking a question is a great way to energize your texts, as many recipients will not want to rudely ignore it.

  • Send Mass SMS Texts to Interest Groups
    Done right, mass texts can help you cultivate interest and ensure leads and customers take action. For example, you might send a "text blast" to all the registered participants for an open house. This helps them remember what they already planned to do, which can only be helpful. Likewise, a quick text is valuable when opening up a conversation with a "no-show" attendee.

  • Awaken Your Cold Leads in a Warm Way
    Leads can go cold for any number of reasons. After all, they have plenty of other priorities in mind. If a lead seems to vanish, it rarely means they've given up on their aspirations. Nor should you assume they have chosen another real estate agent. Instead, following up after a week of no contact with "Hi [name], are you still interested in a home in [area]?" can give you all the information you need to proceed.

  • Use Real Estate Text Message Automation
    Just like email marketing, text messaging empowers you by giving you the ability to set up your whole campaign well in advance. Carefully crafted SMS texts equip you to talk to dozens or even hundreds of people as if you were having a one-on-one conversation with each. Real estate text messaging from the experts at Delta Media Group makes it easy, even if you've never texted before.

  • Integrate Texting and Email Marketing
    Email and text share many of the same strengths, and they can go together like peanut butter and jelly. Using the same systems you access through your DeltaNET®6 all-in-one real estate solution, you can link them together so you'll always be in touch. For example, you can automatically send an email about a particular listing followed by a text to get your lead's opinion on what they saw.

The Future Is Now with Text Message Marketing

Text messaging is a powerful, efficient, cost-effective tool for real estate marketing. Contact us to find out more or get started with text message marketing in your practice.

June
2

Many real estate agents spend the first year of their careers "chasing down leads."

The process starts by telling everyone you know that you're now a real estate agent. From there, hours of in-person networking are usually used to fill the funnel. But the truth is, most of these people aren't leads in the technical sense. They are prospects, people you only hope are interested.

Someone becomes a lead when they raise their hand in one way or another and signal that they really are interested in your services. They may not be prepared to buy or sell right now, but they do care to hear more. These relationships can be deepened until the lead becomes a customer.

This is a crucial distinction for real estate in particular.

You could focus all of your attention on networking and cold calling like the real estate agents of old, but inevitably, you'll end up investing more time on prospects who aren't interested than on leads who'll be ready to make a decision within the next quarter.

That can lead to stress and burnout, as it feels like your efforts are going nowhere.

Luckily, there's an alternative. By optimizing your real estate website, you can help leads self-educate and make it easier to engage with them at the right moment. Much of the process can be automated, ensuring you take powerful action at the right time rather than just "staying busy."

Meaningful Engagement Is Essential to Today's Real Estate Success

What makes a moment of engagement particularly meaningful?

Based on feedback from thousands of agents and brokers, "meaningful" engagement is:

  • Timely
  • Relevant
  • Personalized

Any form of engagement with your leads can be meaningful when it delivers the right information at the right time based on what you know about that person's wants and needs. The format — call, text, email, and the rest — is usually less important, but some are easier to scale with your business than others.

Ideally, your website should be set up with a number of "conversion actions" so you are notified at the very moment a prospect becomes a lead. A lead may surface after having certain interactions with your listings, joining your email subscriber list, following you on social media, and so on.

A Customer Relationship Management suite like the DeltaNET®6 can give you the total visibility you need so you always know where, when, and how to engage. With data from your CRM, you can follow the best practices below to turn more of your leads into customers:

  • Respond to Leads Right Away
    Research shows that responding to a lead within ten minutes makes the biggest impression on them, and you are most likely to have a full conversation with them if you respond within five minutes. This only becomes possible when your website notifies you instantly about new leads!

  • Focus on the First Ten Days
    Once the lines of communication are open, use everything at your disposal to demonstrate your value in the first ten days. This time period is crucial to the decision-making process. It's a good idea to forward a lead with helpful online content and listings that match their priorities. Text to follow up if a lead "goes dark."

  • Start Your Own Facebook Group
    Although Facebook isn't as wildly popular as it once was, millions of American adults still use it, and that includes most of your future customers. A Facebook Group lets you stay in touch and respond directly to questions and comments from leads, positioning you as a trusted advisor throughout their process.

  • Create a Useful Lead Magnet
    A lead magnet is a sophisticated, high-quality piece of content you offer leads in exchange for joining your email marketing list. One of the most popular lead magnets is a report on the local real estate market. You can generate a white-labeled Market Watch Report from DeltaNET®6.

  • Use Email Drip Campaigns
    Email marketing is the most cost-effective way to stay in touch with a lead for a long period of time, even if it takes months for them to enter the market. By emailing a lead once or twice weekly with helpful, informative content, you'll remain top of mind and more likely to close a deal.

  • Share Your Social Proof
    Social proof is everything that shows a lead that others "just like them" have had success with you. A testimonial is the basic "unit" of social proof. You can spice it up by getting video testimonials, or build out a sort of miniature case study with details on the situation and home the customer bought or sold.

By automating first contact and initial follow-up with DeltaNET®6, you set the stage for a productive and mutually beneficial partnership. Contact us to discover more or get started.

May
4

Lead routing is important. Let's face it: Getting lead opportunities to the right person to handle them is the best way to provide that customer with the kind of service you want to be known for. Not only are you going to get more closings from happier customers, but it's a great way to entice more agents to join your brokerage, and to keep the ones you have. Quality leads come from meeting an expectation of excellent service. Excellent service comes, in part, from getting the customer a prompt response from someone well equipped to help them. Unfortunately, when it comes to lead routing (and most things in life, really) there's no single solution here that is just "the way." There are too many factors to take into account from one brokerage to the next. Your market, agents, and business model all come into play, so I can't tell you exactly what's "best" for you. Also, what's "best" might even change as the market does. What I can do is give you some options. The more you know about what processes are available, the easier it will be for you to try some things and work out what's best for your business.

Backup Agent System for Website Leads

First, there's a good chance that you've heard the phrase, "Your listing, your lead." However, the listing agent isn't always the best person to handle a buyer lead. Even on their own listings, some listing agents don't want those incoming buyer leads at all. That doesn't necessarily mean they want to give them away to just anyone, though. It's this kind of scenario that lead to the creation of our Backup Agent System. When this system is enabled, it allows agents to define their own backup agents. If an agent has backup agents defined, the system will give them the first opportunity to respond to a new lead. If they don't respond within a preset amount of time, that lead will then become available to their backup agents so that they can respond instead. As far as the DeltaNET® is concerned, that lead still belongs to the listing agent to whom it was originally assigned. However, it's also accessible to the backup agent so that they can manage the correspondence with the potential buyer. This process benefits the brokerage in that the lead can be handled more quickly if the listing agent is otherwise engaged, while still benefitting the listing agent by getting the lead to them and allowing them to define who they're willing to work with on it.

So if the company website leads for company listings are handled with the Backup Agent System described above, that pretty much just leaves us with leads on IDX listings. There are numerous ways of handling these, but the methods below seem to be the most common and most successful. Keep in mind, though, the one that's going to be the most successful for you depends on a number of factors. The nice thing here is that you're not locked into any of these methods once you choose one. Nor are you limited to just these options exactly as I've laid them out. I'm only scratching the surface of the lead settings available to you in the DeltaNET; there are always settings that will allow you to really dial this in to fit your business. Don't be afraid to experiment.

Lead Broadcast

Your first option is the tried-and-true lead broadcast to agents. Whenever a new lead comes in on an IDX listing, the system picks up that listing's zip code and broadcasts the lead to a group of agents that cover that zip code. Broadcasting is the fastest way to get a lead straight to an agent so that the customer gets a response as quickly as possible. You can control the maximum number of agents who receive this broadcast at once, but the idea is that any lead that waits more than five minutes for a response has already gone elsewhere, so the more agents that get notified, the better. This also fosters some competition. The fastest person to accept the lead gets to keep it, so the most successful agents work hard to stay on top of their notifications. Often, the single broadcast based on zip code is enough. However, it can also be set to rebroadcast to a new set of agents automatically if the lead isn't picked up in a predefined amount of time. You can even have it broadcast to hundreds of agents at once (I think 250 is the most I've ever seen) to maximize the chances of someone picking it up within the first few minutes. Another common broadcast option is to have the leads go only to a subset of agents who have earned their right to receive them. If all of the agents in your brokerage cover the same service area, this can also be set to just include everyone without worrying about zip codes at all. 

Lead Incubation Team

This next option seems to be getting more and more common each year. That is to route all company leads to a lead incubation team. The added benefit here is that this covers those customers who are just saving listings and searches instead of only those making requests on listings. Not only can that team assess whether or not that lead is active and engaged enough to work with an agent, but if they're not, this team can work with them through things like drip email marketing to get them there. This is great for agents because, when the lead does get to them, it's fully qualified. If every agent knows that every company lead they get has a pretty high chance of closing, they'll really value those leads. It's not for everyone, though. The biggest barrier here is having the resources and lead volume necessary to build a team like this. Also, in many cases, the agents are fully capable (and willing) to incubate these leads themselves. In fact, agents are often doing this kind of lead incubation anyway. In those cases, they might be better off establishing their brand with the customer right from the beginning so it would be best to get the lead assigned to the agent (by broadcasting it to them, perhaps) immediately so that they can just add them into their own established lead incubation process if they're not yet ready to buy or sell.

Leads Administrator Assignment

Not every brokerage has their business set up in a way that supports the above options. Your brokerage may not yet be big enough to warrant the above options-and, especially when you're first getting established, you want to keep a close eye on every lead. In these cases, it's nice that the DeltaNET is built in a way that can grow with you. Initially, you can have every IDX lead assigned to you directly as the Leads Admin. You can even have all of the contact and request information included in the notification email so that, instead of forcing your agents to log into the system to go through the steps of marking the lead as processed, you can simply forward the notification to them and assign the lead later. This has the benefit of getting the customer a response quickly and, as long as you're following through with the assignment, you're getting the system set up in such a way that it will be ready for you when you have more agents and resources at your disposal and really want to get into what it can do. When you grow to the point at which you're getting enough leads that you can't route or handle them all yourself anymore, just change a few settings, and now they get broadcast to the other agents directly.

Whatever lead routing solution you go with, just remember that the key to success really amounts to good customer service. The faster the customer gets a response from a real person with the information they need, the better the chance they'll work with that person to buy their dream home. Or sell it, as the case may be. So don't underestimate the importance of pairing them with the right agent fast. Also know that this is only the tiniest fraction of what the DeltaNET lead routing system can do. So, if you have special cases where leads who match specific criteria should be routed in specific ways, there's a good chance the DeltaNET can do it!

March
1

Are you covering all of your bases with real estate lead generation? With so many different ways to generate leads, it can be easy to overlook some of the valuable, reliable tools that can help keep your pipeline stocked to the brim. Diversifying your strategy can help you reach a wider pool of potential clients and give you the confidence that you're leaving no stone unturned when it comes to generating leads. That's why it's so important to understand where most leads come from and how you can ensure that you're maximizing your lead generation opportunities.

Start with Your Real Estate Website

Your real estate website should be one of your best sources for leads online, but simply setting up a website isn't enough to guarantee success. For your website to become a lead-generation machine, it needs to provide a seamless experience with the right features and design elements. This is important both for attracting prospects to visit your website in the first place and turning them into qualified leads once they arrive.

  • IDX Listing Integration
    Many of the prospects who visit your website will be coming to look at listings first and foremost, so it's important to make that process as easy as possible for them. IDX listing integration makes it simple for prospects to search for homes in your markets, and those listings will be a key source of leads.

  • Search Engine Optimization (SEO)
    While SEO doesn't generate leads directly like some of the other items on our list, it's a critical factor in attracting traffic to your real estate website. Over time, SEO helps you achieve a higher search engine ranking, which leads directly to more traffic. And more traffic to your website ultimately means more leads.

  • Real Estate Content
    The content on your real estate website helps you build trust, establish your real estate expertise, and show prospects how you can help them achieve their goals. Whether it's in the form of video content, blog posts, or both, your content helps convince prospects to take the next step.

  • Social Proof
    Social proof in the form of reviews and testimonials is one of the key factors in the decision-making process of modern real estate prospects. Integrating social proof throughout key areas of your website is a must for maximizing your lead generation.

  • Lead Capture Forms
    Once a prospect has spent some time on your website and seen what you have to offer, the goal is to have them fill out a lead capture form. This is where they'll provide contact information, outline their real estate needs, and take the first key step toward becoming a client.

Social Media Marketing and Relationship Building

The biggest social media platforms continue to rank among the best sources of leads online, so it likely comes as no surprise that social media marketing is so popular in real estate. Whether you're showcasing listings on Instagram, building relationships on Facebook, or sharing your best video content on TikTok, building your social presence is a must for generating leads in 2022.

Referrals and Your Personal/Professional Networks

The most highly qualified leads often come from referrals, and referrals are still one of the most dependable sources of leads for your real estate business. For individual agents, those referrals can often come from your personal and professional networks, in addition to your current clients. Building and maintaining great relationships still goes a long way toward generating leads, no matter who you're trying to reach.

Virtual Tours and Open Houses

More than ever, buyers are choosing to tour homes from the comfort of their current location with the help of virtual open houses and showings. Just like their in-person counterparts, these tools are key sources of leads and not just for buyers! When sellers see that you're promoting listings with the best modern tech, they'll be more likely to choose you as well.

Social Media and Search Engine Advertising

Building your social media presence and boosting the SEO on your real estate website are both well worth the effort. However, it also takes time to see results. Paid advertising on social media and search engines provides more immediate results as a source of leads. Paid advertising is great for boosting visibility while building up your online presence and for supplementing your other lead-generation efforts.

Covering Your Bases for Lead Generation in 2022

Whether you're interested in opening new avenues of lead generation or optimizing your existing strategy, achieving your goals is so much easier when you have the right tools for the job. With our DeltaNET®6 all-in-one real estate solution, all of the tools, tech, and resources you need to generate leads are always at your fingertips.

January
13

What makes a good lead? Understanding the what, why, and how of lead qualification can save so much time for real estate sales associates, allowing you to focus your energy on leads that are more likely to convert while setting aside dead-end leads. In order to effectively qualify leads, you need to have a reliable process in place to identify promising leads with speed and efficiency.

In short, a good lead is someone who is ready to buy or sell a home. They've likely already put significant thought into the process, have an idea of what they want to accomplish, and are looking for a real estate agent they can trust to get the job done. These are the leads that you want to prioritize over other, less qualified leads who are further from taking real action.

How to Qualify a Lead

In order to identify which leads are good ones and which can be put on the back burner or discarded, you need to ask the right questions. Ideally, you want this to happen as soon as possible when a lead enters your pipeline. That's why it's so important to have a system in place for qualifying leads and to use it consistently.

  • Is the Lead Buying or Selling a Home in Your Markets?
    Start simple, and make sure that the lead is interested in buying or selling a home in one of the markets where you do business. Naturally, a lead shopping for a home in a city or neighborhood that doesn't fall under your umbrella can usually be easily disqualified.

  • What Is Their Motivation for Buying or Selling a Home?
    Figuring out the motivations of the buyer or seller is one of the most important steps that you can take when qualifying a lead. What is their motivation, and just how motivated are they to take the next steps? A buyer or seller who's moving for work, financial reasons, family reasons, or another strong motivating factor is more likely to take action than a lead that lacks a strong motivation to move forward quickly.

  • Have They Been Pre-Approved for a Mortgage?
    One way to gauge the motivation and engagement of a lead is to find out whether they've already been pre-approved for a mortgage. A buyer who has already made an effort to get pre-approved is more likely to be ready to take the next steps. Lacking pre-approval isn't necessarily a factor that disqualifies a lead outright, but it's certainly a positive when a buyer has been pre-approved.

  • What Type of Budget Are They Shopping With?
    Is the buyer searching for a home that fits the price range of the homes that you have to offer, and the listings in your cities/neighborhoods? If it's a seller, are they interested in listing a home in a price range that fits your market, and your target demographic of buyers? Answering these questions can help you determine whether the lead is a good fit for your real estate services.

  • Are They Looking for a Specific Type of Home?
    For buyers, are they looking for specific features from a home? Not only will the answer to this question help you determine how far along the buyer is in the process, it can also tell you whether you might already have listings that match their preferences.

  • How Long Have They Been Searching?
    Has the lead been working on buying or selling a home for a long time? Have they already worked with a different agent in the past? These questions help determine motivation, and knowing if they've already worked with an agent can help you plan how to move forward.

  • How Soon Are They Hoping to Close the Deal?
    A highly motivated buyer or seller is also more likely to be a highly qualified lead. If they're interested in closing the deal quickly, that's a good sign.

  • Are They Ready to Set an Appointment?
    Is the lead ready to take concrete action and plan next steps? If they're willing to set an appointment, then one of the most critical questions is already answered.

Use the Right Tools to Turn Qualified Leads into Satisfied Clients

Of course, qualifying leads is just the first, important step in the process, and the right real estate tech can make the next steps in that process so much more efficient. The right real estate all-in-one solution, like DeltaNET®6, offers so many valuable tools for converting leads. Whether you're sending AI-driven newsletters, reaching out with convenient SMS text messaging, helping people tour homes from afar with virtual open houses & showings, taking advantage of integrations with all of the top real estate platforms, or using one of many other tools, DeltaNET®6 provides everything you need to get the job done in one convenient package.

January
6

How do you measure success? Every successful real estate firm prioritizes slightly different metrics, which means that there's no one right answer to that question. But with the ability to track so many metrics and key performance indicators (KPIs), it's easy to feel a little overwhelmed by all of the data at your fingertips. The important thing to remember is that metrics are more than just numbers. Tracking results, from lead generation to closings, is one of the most reliable ways to help your team grow and unlock higher levels of performance from your sales associates.

Prospecting and Lead Generation Metrics

Analyzing results and projecting future performance starts with understanding what your sales associates are doing to generate leads. Statistically, luck tends to even out over time, which is one reason why volume is a key factor in many prospecting and lead generation metrics.

  • Leads Generated
    We'll get into some of the more granular details shortly, but if you want a quick, overall look at what your sales associates are doing to generate new business, then leads generated is the perfect place to start. The simple fact is that sales associates who generate more leads also tend to close more deals. Volume is important, and leads generated is a catch-all metric to track the work your team is doing to bring in new clients.

  • Calls/Contacts Made
    How efficiently and effectively is your team working to generate leads? The number of contacts made online and good, old-fashioned phone calls that a sales associate makes naturally play a big role in the number of leads that they generate. While raw outreach numbers don't tell the whole story, they provide a solid picture of the effort being made.

  • Database Size
    Ideally, the number of leads, clients, and contacts in a sales associate's database should show stable growth over time. A bigger database means more opportunities, and creating more opportunities leads to more closed deals. If a sales associate is making a large number of calls/contacts but the number of clients in their database isn't growing accordingly, they may need to adjust their tactics for converting leads.

  • Appointments Generated
    Generating appointments is a critical step in turning leads into clients, and sales associates who post a high number of appointments generated are giving themselves more chances at success. Like database size, the appointments generated metric provides a window into how well a sales associate is managing leads.

  • Appointments to Listings/Appointments to Buyer Representation Agreements
    We group these two metrics together because they're two sides of the same coin. Appointments to listings is a KPI for sales associates who cater to sellers, while appointments to buyer representation agreements tell the same story for sales associates who work primarily with buyers. These metrics tell you how well your team is doing at turning leads into clients.

Measuring Results and Client Satisfaction

Of course, results matter too! Keeping track of how many leads are converted, how many deals are closed, and how happy clients are with the service they receive can provide important insights into the performance of your team.

  • Average Sales Price
    How does the average sales price of homes listed by your sales associates compare with the overall average sales price in your markets? If the average sales price for your sales associates consistently beats market averages, then your team is likely doing a good job of marketing, promoting, and showing homes.

  • Showings Per Sale
    Are your sales associates using showings as a key tool for finding buyers? While marketing and pricing also play a role in showings per sale, a sales associate who posts weak showings per sale numbers may benefit from some extra training to help with performance during showings.

  • Listings Closed
    How many listings are your sales associates closing? While this is a fairly basic metric, it's also one of the important numbers for measuring the success of your team and individual sales associates.

  • Client Feedback Score
    Are your clients satisfied with the service they received? A high client feedback score often means more referrals, which can be a goldmine for sales associates. Of course, the client feedback score is also an important reflection of how clients view and trust your real estate brand.

Improve Tracking and Success with the Right Real Estate Tech

Is your real estate CRM providing you with all of the data that you need to help your team thrive? With DeltaNET®6 you get more than just a comprehensive suite of tools for lead generation, marketing, and relationship management. You also get more ways to track performance, discover which tactics work best for your team, and analyze results. If you want your team to learn, grow their confidence, and thrive, then it's critical to provide them with the right tools for the job.

December
16

Are you ready to make 2022 your best year yet? Then now is the perfect time to give your lead generation a boost, whether that means innovating with the integration of the latest ideas or doubling down by enhancing the tactics that are already working for you. There are more opportunities than ever for generating leads, boosting the visibility of your real estate brand, and connecting with prospects online. Here are seven tips for enhancing your lead generation in 2022 and taking your business to new heights.

Enhance Your Lead Generation in 2022

  • Advertise in All the Right Places Online
    With most forms of online marketing, there's no guarantee of instant success. The payoff is worth it, but it may take time to see results. But what about when you want to generate more leads right now? Paid advertising on search engines and social media is very effective for reaching specific, targeted demographics with your real estate marketing message. With paid advertising, you choose who you want to reach and where you want to reach them.

  • Refresh Your Social Media Schedule
    Finding success with social media marketing requires a plan, and your schedule is one of the most important factors in effective planning. Creating a schedule for what you will do on social media each day, how you will do it, and how it all fits together makes it so much easier to use your social time more efficiently. And don't stop at scheduling. Social media is constantly evolving, so catching up on the latest trends is a must for maximizing the lead generation potential of your social presence.

  • Become the Next Real Estate Video Star
    One way to give your social media and overall online presence a boost in 2022? Try your hand at video content! Long gone are the days when you needed to buy a bunch of expensive equipment to get started with video content. With your smartphone, a few affordable peripheral tools, and some creativity, you can take advantage of the most popular form of online content. Adding a face, voice, and personality to your marketing is such an effective way to enhance your lead generation online.

  • Leverage Local SEO to Help Prospects Find You
    Local SEO is a powerful tool for generating high-quality leads, standing out from the competition in your market, and making it easy for prospects to find your real estate website. Creating informative content with targeted keywords, optimizing your website for SEO, and optimizing your Google My Business page are all great ways to give your local SEO a boost.

  • Harness the Power of Social Proof
    Your current, happy clients can be one of your greatest assets for generating leads by providing social proof about how you helped them with their real estate needs. If your real estate website doesn't integrate reviews and testimonials from current clients in a seamless way, now is the time to change that. Feature the best testimonials on your homepage, create a page where you can share even more testimonials, and make it easy for everyone to see how highly rated you are on major review platforms. And don't forget to share them on your social pages, too!

  • Position Yourself as a Neighborhood Expert
    If you want people to fall in love with your listings, start by helping them fall in love with the communities where those homes are located. Every agent should be an expert on the markets where they do business, and every prospect is searching for more information on the places where they're shopping for homes. Your real estate blog and social media pages are great places to post the content that you create about your neighborhoods. You can also create neighborhood-specific landing pages, where people can easily find a collection of key information in one location.

  • Make the Most of Your Real Estate CRM Platform
    Are you taking advantage of all the lead generation tools your real estate CRM offers? Just as importantly, does your real estate CRM offer everything you need to thrive? There are so many ways that a great CRM can make your life easier, from keeping track of all the key information on leads to automated, AI-driven marketing tools that help you convert those leads. The right CRM can unlock so many lead generation opportunities for you in 2022.

With so many different ways to generate leads, one of the big things to remember is how important it is to diversify your lead generation strategy. The start of the new year is the perfect time to experiment with new lead generation options and optimize all of your dependable, existing tactics for generating leads. The work that you do now will pay off all year long with more and better leads.

November
17

Many times, new business owners start with a clear idea of what they want to offer the world — and it's something that excites and uplifts them. As they think about the details, however, doubt creeps in — and it shows itself the same way across all industries.

"I can't turn away business," they start to think. "I have to appeal to everybody!"

No matter how many books you read or business coaches you hear from, it can feel counterintuitive to be told to "niche down." Deciding on a small segment of the total customer base to focus on may seem like a scary commitment, one in which you're not sure the other side will "love you back."

Yet, focusing your strategy allows you to do the same with your marketing, advertising, and other types of communication. And it's precisely that laser-focus that appeals to people. Because you get specific, they recognize you understand their problems. That draws them to you!

This is especially crucial in real estate.

In your first year as a real estate professional, you might feel like you're doing a little bit of everything. After all, there's so much to learn! Soon, you start to develop a better sense of which customers fit you best. Ideal customers should be easy and fun to work with so you can add value to their lives!

On the other end of the scale, some customers will drain your energy and may leave you miserable.

It's crucial to get those encounters out of the way in the first year — because your business is not "for everyone." It's for the right people with the right budget at the right time. Those are qualified leads, the ones more likely than anyone else to become customers, and they grow your business.

Sad, but true: Unqualified leads don't add to your bottom line, no matter how many you get!

How to Qualify Your Leads the Easy Way

Ideally, you would be able to qualify your leads by collecting just a little bit more information each time you encounter them. You might get some details when they sign up for your email list, a few more when they register for an open house, and a little bit more when they schedule a call.

By spacing out your "asks" naturally in encounters like these, you can learn a lot!

And an all-in-one real estate solution like DeltaNET®6 makes it much easier. That's because your CRM can capture and analyze details any human would easily overlook. Making connections between all the thousands or even millions of data points available, an AI-driven app helps you turn "information" into "insight."

Still, it's a wise idea to have a qualification framework in mind.

A qualification framework is a system of expected data points you collect about each prospective customer. Prospects that give answers within a desirable range are well-qualified leads. Those whose answers are outside the norm may be poorly qualified or not qualified at all.

In real estate, people are often trained to maintain every relationship they can — "you never know who'll become a customer!" With a qualification framework, you might still get caught by surprise now and again, but you will be able to develop informed expectations about every prospect in your funnel.

When you know, you can focus your attention on leads most likely to be your future customers.

Plus, you can do something that might otherwise feel unthinkable: Let go of unqualified leads! Referring them to someone who can meet their needs better does a service to them, you, and a colleague of your choice – and with a steady stream of truly qualified opportunities, it'll always feel good.

A Simple Real Estate Lead Qualification Framework

The BANT framework originates in business-to-business sales and adapts very well to real estate.

For each prospect, ask these questions:

Budget

Does the prospect have a budget that matches the type of properties in the local area you typically deal with? If not, can you help by providing facts about mortgage qualification or new homebuyer programs?

Authority

Is the prospect "in charge" of the buying decision? If working with a couple, both should be consulted on everything. If a large family is moving, everyone's preferences and needs should be taken into account.

Necessity

Does the prospect "need" to move now? If not, what would increase the sense of urgency? If so, what roadblocks are standing in the way — succinctly, why hasn't the person taken action? How can you help?

Timing

Is the prospect planning to move now, next week, next month, next year? Get a sense of projected timing and any contingencies. Entice long-term "waiters" who are well-qualified onto your email list.

Contact us to discover how digital marketing automation can help you qualify leads faster and better.

July
29

When it comes to real estate leads, first-time sellers are in a class by themselves.

Consider a few of the things that make them stand out:

  • They are some of the most motivated people in the real estate market
  • Their needs are unique and extensive, partly because everything is new
  • They may have a lifetime of future real estate transactions ahead of them

True, not everyone will sell their first home at a very early age. But the latest research shows that Gen Z, the youngest generation in today's market, is motivated to both buy and sell early. More than 85% of Gen Z respondents in a recent survey said they planned to buy their first home by the time they turn 35.

Nearly half say they expect to own a home no later than the age of 29.

As a result, 88% of sellers aged 22 to 29 are first-time sellers. What's more, younger sellers overwhelmingly say they prefer to use an agent to ensure their transaction goes smoothly. 94% of sellers in the 22-29 age group used an agent to complete their sale, more than any other age cohort.

Because most first-time sellers will be on the younger side, they have great potential to deliver a high lifetime customer value. An amazing 77% of first-time sellers did not use the same agent who sold them the home. This is true even among the sellers who had a very positive experience with their original agent.

By catering to first-time sellers, you have a unique opportunity to build a resilient, sustainable business that can offer value to a large and growing group of customers. The question, of course, is how to appeal to them once you have decided to do so. Delta Media Group has the answers.

  • Modernize Your Practice with the Right Technology
    From the standpoint of a Millennial, a business without a credible real estate website simply does not exist. In the eyes of Gen Z, this effect is even more powerful. The very first thing to do to appeal to tech-savvy first-time sellers is to make sure your website reflects your brand and is easy to use on mobile.

  • Make Your Business Instantly Responsive
    Younger first-time sellers are much more likely to communicate via text than by voice call. By incorporating text and social media into your business, you prove that you are the nimble agent they want. Aim to respond to first-time inquiries in five minutes or less. You can set more lenient expectations once you land your client.

  • Market Your Ability to Leverage Digital to Sell
    Sellers often worry about whether or not they're getting enough of an agent's time and attention. One way to lay this concern to rest is to show off your ability to market a home with the newest digital technology. Virtual tours are hot because they allow buyers to expand their search territory without having to travel far.

  • Publish Plenty of Content Especially for Sellers
    Like buyers, first-time sellers don't usually jump in without doing research beforehand. They use online content to piece together a picture of the market. Although they aren't likely to contact you directly at this stage, you can become a trusted advisor if you have the right content ready for them to peruse.

  • Position Yourself as the First-Time Seller Expert
    Whatever impression your website gives, you'll have to keep it alive in your personal interactions. Lay the right groundwork by making sure you have answers at hand for common first-time seller questions. Tap your network so it's easy for your clients to access the expertise and services they need at every step of their journey.

  • Get Ready to Juggle Selling and Buying
    Most sellers aren't planning to go back to the rental life — they also need to buy another property as they sell. This means they will have many of the same questions buyers do about financing, negotiation, and more. It may be wise to learn the ins and outs of bridge financing if you expect to work with many first-time sellers.

  • Have a Follow-Up Plan for Every Client
    Once your happy customer has completed their sale, the next phase of the relationship kicks in. That means retention! Have a mix of methods, like social, text, and handwritten notes. You can maintain your relevance far into the future by publishing homeownership content the seller will continue to reference.

  • Institute Email Marketing Across Your Business
    Email marketing helps you turn leads into customers and customers into life-long brand advocates. Most of your first-time sellers will be digital natives and very used to navigating email. Email marketing automation with "My Customer for Life" newsletters makes the process easy while still maintaining the human touch.

Contact us at Delta Media Group to find out more or get started.

June
3

Diversifying your lead generation crucial for maintaining a steady, reliable supply of leads for your real estate business. With so many marketing tools and networking opportunities available, there's never been a better time to find new ways to generate leads. In addition to trying new things, it's also important to make sure that key lead generation tools like your real estate website are updated for a modern audience. Take a closer look at these 7 ways to diversify your lead generation and find new ways to earn leads for your real estate business.

  • Position Yourself as an Online Real Estate Expert by Answering Questions
    Sharing your real estate expertise is one of the most powerful ways to add value for your current clients, and it's always a great way to generate fresh leads online. Whether on social media or online forums, there are always people with real estate questions that need answers. By providing those answers in public online spaces, you're also showing anyone else who encounters that exchange that you have the expertise to help with their real estate needs.

  • Get Involved with Community Events
    Sponsoring local events is a reliable way to bring visibility to your business with a local audience, but your presence at the events you sponsor can add even more value. These local events are outstanding networking opportunities, allowing you to connect with potential local clients and build relationships with other businesses that may lead to referrals.

    In addition to networking opportunities, attending local events can help you create valuable content for your real estate website. Create preview posts for your blog to generate interest in the event, then be sure to take plenty of photos and videos while you're at the event to create content that shows why your communities are such great places to call home.

  • Make It Easy to Find Your Customer Feedback Online
    Are you making the most of positive feedback from existing clients to help you earn new leads? Social proof works a lot like word of mouth, but on a much larger scale. The positive testimonials and reviews that your clients provide are a powerful form of social proof, but only if you make sure people can find them. Dedicate a page on your real estate website to showcasing testimonials from your clients, and make sure your online reviews are easy to find.

  • Turn Your Real Estate Website into a Lead Generation Machine
    With so many other ways to promote your real estate business online, it can be easy to forget that your real estate website should be one of your most powerful sources of lead generation. A dated website or one that doesn't offer all of the features that modern clients expect can lead to many missed opportunities for lead generation. If your website doesn't load with speed, lacks features, isn't mobile-friendly, or doesn't feature a sleek, modern look, then it may be time to refresh your website to maximize lead generation.

  • Create a Diverse Video Content Strategy
    Getting into video content can feel intimidating, but it's easier than you might think. There's so much value to putting your face and your real estate expertise out there for everyone to see, so integrating video content is a great way to diversify your lead generation if you're not doing it already. Just like with your regular blog posts, the best video content answers questions, provides advice, and showcases everything that makes your markets special.

  • Use Slower Seasons to Refresh Older Listings
    Have some of your listings gone stale and become lost in the shuffle behind newer, fresher listings? Then use slower seasons in your real estate markets to bring those older listings back to the forefront. Slower times on the calendar are perfect for promoting older listings that didn't gain much traction the first time around, when there's less competition from other homes on the market.

  • Provide the Information Your Leads Need with Targeted Email Newsletters
    Email marketing is a great way to generate new leads and nurture existing ones, but only if you're delivering the types of content that those leads want to see. With the right real estate CRM, you can auto-generate reports for buyers, sellers, and anyone who's watching the market to plan their next move. Stay top of mind by delivering the content that your leads need in a way that's convenient for them.

With so many new tools and places to market your business online, the process of diversifying your lead generation never really ends. Keep an eye on the latest trends, experiment to find the best lead generation tactics for your target audience, and don't be afraid to try something new when marketing your real estate business.

May
6

Old leads can be a valuable source of new business, but reconnecting does require a mix of touch, tact, and timing. Reconnecting with those old leads is an especially good idea right now, with so many buyers and sellers who put their real estate plans on hold in the last year now looking to get those plans back on track with the help of the right real estate agent. With a good action plan in place, you can heat up those old leads and show them why you're the best choice for their real estate needs.

Take Steps to Ensure That You're Always Ready to Reconnect

Every lead has potential, even if they're not ready to buy or sell right this second. That's why it's so important to learn about your leads and make sure that you have key information ready for when the time is right. When you engage with a lead, note their preferences in your real estate CRM even if they're not ready to take the next step right now. Learn about what types of homes they're interested in if they're a buyer, what their timeline is for buying or selling, and what's motivating them to explore their real estate options.

How Email Marketing Can Help You Reconnect with Old Leads

Email marketing is a great way to keep leads engaged, and the AI-driven campaigns in DeltaNET 6 can help you make sure that your leads are getting the right content at the right time. When you identify an older lead that may now be ready to take the next steps, a personalized email can help you reestablish lines of communication:

  • For buyers, check in to see whether they're still searching for a home, and remind them of the value you can offer in helping them find the right match. If they indicate interest, then find out what type of home they're looking for, where they're shopping, and whether they have a real estate agent helping them with the process. If they still need an agent, the next step is setting up a virtual or in-person meeting to provide advice and earn their business.

  • For sellers, the same steps apply when you first reconnect. If they're currently interested in selling and don't have an agent, then an up-to-date market analysis for their home can be a great way to show them you're the agent they can trust to help them achieve their goals. Give them some time to review the CMA, then follow up to answer questions and help them plan what to do next.

Get Social to Learn about Leads and Reconnect

When it comes to both lead generation and re-engagement, social media has tremendous value. If you've connected with an old lead via a social in the past, their social activity can provide valuable insight into when the time is right to reconnect. And even if you don't scout social to find out what leads are up to, social platforms are still an easy way to open lines of communication.

  • In addition to helping you learn about leads, social media is a great tool for allowing leads to learn more about what you have to offer. Use the social media tools in DeltaNET 6 to maintain an active presence on the biggest social platforms and seamlessly integrate your social feeds into your real estate website, so you'll always be ready to show your value when you reconnect with a lead.

  • When you initially connect with a lead, note their social media preferences. A Twitter DM or Facebook message could be the perfect way to connect with one lead but may never be seen by another lead who isn't active on a particular platform.

Offer Something in Return and Always Follow Up

Reconnecting with a lead is a great first step, but they may still need a little nurturing before they're ready to make a decision. Offering targeted, valuable real estate content that speaks to their needs is a powerful way to show your value and incentivize them to continue the conversation. No matter how you reconnect with an old lead, always remember to follow up. Your first contact can help create interest, but it may take more outreach before they're truly ready to buy or sell a home.

Do You Have the Right Real Estate CRM to Maximize Your Leads?

The right real estate tool is a huge component in both generating new leads and reconnecting with old ones. Do you have all of the tools you need to generate new business? Contact us to learn more about how DeltaNET 6 can help you take your business to the next level.

April
6

Helpful, informative content is the bedrock of any real estate agent's digital marketing strategy.

In a nutshell, "content" is anything you publish in the hopes of helping current and future clients make informed decisions about real estate. Good content showcases your expertise and previews the value you offer. Content is vital to building a relationship, especially with leads who have not met you in person. Once a lead is on your radar, it might be months before that person takes the next step. Content keeps you in touch.

Blog posts, e-books, and videos are the most common types of real estate content. While you normally publish most content directly on your website, you can always use social media to amplify it further.

Content doesn't just entice visitors to your website, however. It also helps convert leads into customers. As leads do more research, they look for deeper, more specific content. By aligning your content marketing with their needs at different times, you position yourself as a trusted advisor.

Real estate content is indispensable to three critical conversions:

  • The conversion between new website visitor and social media follower
  • The conversion between social media follower and email list subscriber
  • The conversion between email list subscriber and active buyer or seller

Sure, someone can go directly from social media follower to customer. It's even possible for a prospect to visit your website, fall in love with one of your listings, and schedule an appointment right away.

In many cases, though, people follow this predictable path from prospect to lead to customer. You must have the right content available to move them forward.

Engaging with social media followers is crucial because they may be actively comparing real estate firms. The jump from social media follower to email subscriber is big: Email is much more direct and intimate.

Consider this: In recent years, social media platforms have created algorithm-driven "bubbles" that show users only content they are most likely to respond to. In almost all cases, this results in diminished reach for brands.

On the other hand, email subscribers see your messages every time.

Well-designed real estate lead magnets create the bridge you need.

Lead Magnets Set the Stage for a Lasting and Lucrative Relationship

A lead magnet is a piece of real estate content specially designed to move the relationship forward. It does this by meeting your social media followers precisely where they are and giving them highly valuable information and insights they can't find anywhere else.

What distinguishes a great lead magnet is this: It is something they can use right away.

Master this formula, and you'll turn your social media feed into a lead engine. Followers get lead magnets for free, but they must join your email subscriber list to receive one. This uplevels your relationship.

Let's look at the most effective real estate lead magnets on Facebook:

  • Buyer's or Seller's Guide
    Buyers respond especially well to step-by-step guides that let them know what to expect and where to look when exploring a new community. Buyers and sellers alike benefit from advice to help them prepare for their transaction and smooth the path to success. A free home evaluation is highly attractive to sellers.

  • Local Market Report
    Your local expertise is your biggest differentiator. Market reports are popular for would-be buyers, who often seek them out a few weeks before they start actively looking at homes. You can motivate buyers to take action sooner by putting market performance in context. DeltaNet Market Watch Reports make it a snap.

  • How-To
    A how-to guide is a natural next step once you have enough data from your website to know what answers your prospects are searching for. First-time buyers frequently ask about the financing process, for example, while sellers often express curiosity about timing a sale, increasing curb appeal, or staging a home.

  • Local Favorites
    What is it about your area that makes it truly special? What are the top attractions, restaurants, and things you simply can't see anywhere else? It may seem like this content is overly broad, but it can help buyers kindle a clear vision of the kind of lifestyle they want. That motivation is what gets them to dive in.

  • Exclusive Property Lists
    When buyers find themselves adrift in a sea of listings, they might find it difficult to navigate. That's true even if, individually, the properties are very impressive. Curate your own exclusive property lists to meet the needs of certain kinds of buyers, and you make it easier for them to discover the home of their dreams.

Social media lead magnets work best as part of a comprehensive digital marketing strategy. Marketing automation makes the whole process faster and easier for you. To find out more, contact us at Delta Media Group today.

January
28

User experience (UX) is at the heart of how clients and prospects interact with your real estate brand. It includes analog, old-fashioned interactions, but the primary focus is on the digital realm. A seamless, high-quality user experience is a crucial factor in lead generation and keeps clients satisfied after choosing your business. Of course, that also means that a bad user experience will have the opposite effect. So let's take a closer look at what the UX is exactly, how to avoid turning clients away with a bad UX, and some tips for overcoming common UX challenges for your real estate brand.

What Is the User Experience, and Why Is It so Important?

  • The UX Encompasses Nearly Every Aspect of How Clients Interact with Your Brand
    Talking about the user experience can feel a bit overwhelming at first because it's such a broad topic that covers... well, pretty much everything when it comes client interactions. The good news is that it's also fairly simple to boil the UX down to a few key concepts, and we're going to focus primarily on the digital side.

  • Want to Better Understand UX? Start with a Few Important Questions
    When a client engages through your website, how easy is it for them to find the information they need? Are there barriers in place that prevent them from taking next steps? Does your content go beyond the basics to speak to the needs of each client? Can they easily access your content and services on the device of their choice? A high-quality UX makes life easier for clients, which ultimately makes it easier for you to earn their business.

  • The User Experience Is More Important than Ever in the COVID-19 Era
    COVID-19 has changed how people buy and sell homes and the way they interact with real estate brands. Clients rely much more on digital tools to conduct real estate business, while in-person interactions have taken a backseat. Now more than ever, real estate firms need a digital UX that clients will love.

Common UX Problems and How to Avoid Them

  • Forced Registration and Asking for Too Much Up Front
    One of the easiest ways to discourage clients with your UX is to ask for too much right away. If you force clients to register for your website before they can do anything or request extensive permissions, they may simply move on to the next option. There's a time and place to ask for more information or permissions — and it comes after you've demonstrated the value of your brand to clients.

  • The Fewer Hoops to Jump Through, the Better
    Building on our first problem to avoid, it's crucial to avoid burying important features behind items that are less important to clients. Most clients will be engaging with your UX to shop for homes in specific neighborhoods, or to find out how much their current home would be worth on the market. When you place the features that clients want most front and center, they'll be more likely to stick around long enough to explore the rest of what you have to offer.

  • Failing to Understand That Clients Are Making More Than Just a Financial Transaction
    Buying or selling a home is a personal, often emotional process. If you don't integrate content that shows an understanding of the why, then it's hard to build a connection with the client. The content on your website should go beyond the financial basics while speaking to your target audience's needs. It should highlight the communities where you do business while showing clients how specific homes and neighborhoods can answer their needs.

  • Mobile-Friendly Is a Must for a Quality User Experience
    Clients want to connect with your business in the way that works best for their needs, so a website that's not mobile-friendly or a buggy, hard-to-use mobile app will be a major red flag. It's critical to make sure that your UX's quality remains reliable no matter which device the client is using to access it.

The Right Team Makes All the Difference in Building a Great User Experience

Building an outstanding, streamlined user experience starts with understanding what users want and how to provide that to them. Delta Media Group works to build your real estate business a stable, high performance UX that makes it easy for clients to find homes, fall in love with neighborhoods, learn about local real estate markets, and conveniently connect with your business on any device. Our team is focused on creating a quality UX that makes it easier for your real estate team to generate leads and do what they do best.

January
21

It wasn't that long ago when most phone service providers enforced strict limits on text messages. Most users could send 500 or even just 100 a month. Now, such rules are unthinkable — the average American sends and receives around 85 texts a day. With 96% of all U.S. adults owning a cell phone, virtually everyone sends and receives texts. What's more, the average text message is read within three minutes.

Those facts are of great interest to relationship-driven industries like real estate. 75% of consumers surveyed say they are okay with receiving texts from brands. With its astonishing 90% open rate, texting shows signs of giving email a run for its money as the marketing technique with the lowest costs and highest campaign ROI.

If you're not using text marketing yet, it's not too late — but now's definitely the time to start!

The Benefits of Texting for Real Estate Professionals

Real estate is all about relationships. Once you incorporate it into your workflow, text marketing is a natural extension of that mindset. From leads to clients to former customers, all can benefit from and respond to texting.

Let's consider some of the top advantages:

  1. Texting is Personal
    The great majority of texts are legitimate, one-to-one communications from the people your leads genuinely want to hear from. When contacts opt in, they invite you into a much more casual and personal space than their email box. You, in turn, can speak to them with clarity and authenticity, making a real connection.

  2. Texting is Responsive
    Real estate pros have long understood the faster you can respond to a lead's first attempt to reach out, the more likely you are to get an appointment scheduled. Texting allows you to answer others even faster than a phone call. Plus, you can do it without completely interrupting the flow of your busy workday.

  3. Texting is Universal
    Consider the stats above — 96% of American adults have a cell phone. They don't need the latest fancy Apple smartphone to send and receive texts. Even the simplest phones with the most budget-friendly plans can generally receive unlimited texts. You never have to make any assumptions about your contact's technology.

  4. Texting Uses Automation Effectively
    Some marketing techniques, like email, are a natural fit for automation. Others, like a phone call, had better be done manually. Text messaging falls somewhere between the extremes. While a personal text is often the best bet, you can automate certain "event-based" texts, and they will still feel perfectly natural.

Text Message Marketing: From Beginner to Advanced

If you use texts in your day-to-day life, you have skills that will serve you well in text marketing.

For example:

  • It is okay to use contractions, emojis, and even let a typo slip through if it fits your personal style
  • Don't bombard your contacts with a lot of text messages without letting them get in a response
  • Avoid texts late at night or before morning coffee unless it's an emergency for a current client
  • Don't forget to check your own texts a few times a day — they are now part of your work life

The key to text messaging is context. If you send messages only when it makes sense, you'll avoid having contacts opt out. Texting is a two-way street: your goal is to combine great timing with interesting content that will get recipients to respond more often. To do that, you need to know your clients well.

Let's look at ideas for taking texting to the next level:

  • Automate Your Initial Opt-In Texts
    To stay on the right side of the law, it's crucial to ensure contacts affirmatively opt in for ongoing texts. You can automate this process using CRM data, ensuring that open house attendees and those who register for updates on your local listings receive an opt-in invitation right away — when they're most likely to consent.

  • Make it Easy to Set Appointments by Text
    Many people prefer the convenience of text to the rigmarole of a phone call. Some people dodge phone calls to avoid high-pressure sales situations. By texting leads a link to a scheduling app, they can put themselves on your calendar in a low-friction environment.

  • Ask Questions in Your Texts
    Every time you get a response to a text, you open the door to extending that relationship. The best way to incorporate questions is to make them meaningful, like "What do you like most about the house you just toured?" Most recipients prefer to dash off an answer rather than risk seeming rude.

DeltaNET customers have the opportunity to deploy text messaging campaigns with confidence from right within our high-performance, AI-driven real estate CRM. To find out more or get started, contact us today.

January
19

It seems like technology advances and integrates into new aspects of our lives every day. Even the jobs in which in-person communication and physical interactions are relied on, somehow, technology seems to find a way to connect. The real estate industry is no exception; technology has dramatically changed the way agents, buyers, and sellers accomplish their goals. While at times it may seem like these new systems and software may overly complicate certain processes, technology like automation can immediately improve existing practices. Agents will quickly discover that automation improves the real estate industry in more ways than one.

The Newest Trend in Real Estate Technology

Though automation is not a new concept, its application in the real estate industry is relatively young. Many real estate agencies, even industry-leaders, have been hesitant to adopt certain technologies that would dramatically alter these transactions. It's fair to assume that some buyers and sellers were hesitant as well. Since buying a house is one of the largest financial transactions a person will make in their lifetime, the thought of conducting parts of these transactions online may be uncomfortable.

However, many agents realize automation can present significant advantages to the real estate industry. Technology will continue to advance the way we live and work, which means these solutions will inevitably continue to integrate into the real estate industry in unique ways. By adopting automation in certain processes, agents can reduce the time, money, and effort they put into tasks that can be easily accomplished with a hands-off approach.

4 Ways Automation Improves the Real Estate Industry

As a real estate agent, your tools and your team are your greatest resources. With so many technologies at your disposal, the tools you choose must benefit you and those you work with. Automation is one of the most versatile resources you can add to your repertoire.

  1. Time Saver
    The number one reason you should integrate automation into your agency or brokerage is to save time. There are so many tasks you complete daily, weekly, and monthly that can be easily automated. Simple tasks like typing up and sending follow-up emails from open houses may seem like quick duties, but when added up, they actually take up a sizeable portion of your time. Automation will instantly give you hours of free time each month to devote to other tasks, like closing on contracts.


  2. Automatic Lead Generation
    Of course, you can't close on a contract until you have a client under contract. Lead generation is one of if not the most important tasks on your to-do list. Finding buyers or sellers can be tough in an uncertain market, and even if you're able to make contact with potential clients, there's always a chance they'll reconsider. An increase in leads can increase your clientele. Automated lead generation allows you to constantly chase new leads day and night without actively doing the legwork. Once new leads are generated, you can continue the conversation with those most-interested in entering into a real estate transaction.


  3. Automated Content/Client Management
    Along with automated lead generation, you can also automate your content and client management systems. For example, you can automate marketing campaigns on your website, social media, and through email. You'll also be able to instantly generate analytics to help you track your engagement with your audience.


  4. Integration With Other Tech
    The beauty of automation is that it's a capability, not a single-program or software. Because of this, you can choose which elements of your agency that you automate and which you choose to handle manually. At any time, you can also increase or decrease the level of automation you use. This is ideal for novice and experienced agents alike as it allows you to completely control the way you work. With other aspects of the real estate industry evolving alongside technology, automation's dynamic scalability will help you stay up-to-date on industry changes and stay on-par with or even surpass the competition.

While some technologies are nice but not essential, real estate agents are discovering the many benefits of automation integration. By automating certain tasks like lead generation and customer management, real estate agents will have more time to focus on touring homes and closing sales.

November
16

Boost SEO & Generate Leads
Generating real estate leads starts with building a great website but ensuring your target audience can find that website ultimately plays a significant role in the overall success of your lead generation efforts. Search engine optimization (SEO) is the key to directing more traffic to your website and turning that traffic into a steady supply of fresh leads. While SEO is complicated and the best results take time, there are steps you can take today to start your website on the path to becoming a lead generation machine. Take your real estate website to the next level with these eight tips to improve your SEO and generate more leads.

Click Here to Read More...

September
28

Lead Generation Ideas


20 Real Estate Lead Generation Ideas that Work

Real estate professionals have access to more lead-generation tools today than ever before, with online marketing leading the way.

There's no shortage of tools to help your business shine, from your real estate website to blogging, social media, and search engines. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market.

Click Here to Read More...

April
20

Real Estate Lead GenerationWorking from home as a sales associate presents its share of unique challenges, but as an industry, real estate has quickly found ways to adjust to this new normal. We're seeing more associates than ever embracing the marketing tools in DeltaNET 6 while relying on our CRM to coordinate business from home. Real estate technology has become more critical than ever, and embracing technology is the key to keeping business running as smoothly as possible during these unusual times. Get started with our guide to generating leads with real estate technology while working from home.

Click Here to Read More...

March
2

Real Estate Technology Automation

Customer Relationship Management software transforms the way you do business. Our CRM software is the Pipeline Manager found in DeltaNET 6, and it has been designed for the real estate professional to make your life easier.

A CRM automates workflows throughout your day so you can perform your job faster, easier, and more efficiently. You'll no longer need to spend hours every week, determining where your leads stand in their home buying or selling journey.

What's more, you'll end up with a higher quantity of qualified leads. Pipeline Manager helps you build a repeatable, reliable process for attracting, qualifying, and converting more leads overall.

CRM is particularly effective at keeping you "top-of-mind" and establishing you as a trusted local real estate expert. It may take months for leads to move forward on their real estate plans – but once an agent adds a prospect to their CRM, they can receive ecards & flyers to help them stay motivated. Pipeline Manager provides a full suite of efficient follow-up technologies.

Let's look at some of the ways sales associates are using CRM for lead generation.

Click Here to Read More...

February
24

Convert Open House Visitors into Clients
An open house is one of the most powerful ways to build interest in a property.

With an open house, you have the opportunity to meet prospective buyers, answer their questions, and help them overcome doubts that might stop them from making an offer on the home.

While some attendees will only be there to look around, a good open house attracts its fair share of buyers ready to move forward on a purchase within weeks.

It's not unusual to sell a home shortly after an open house. Simply by making the property accessible, you ensure buyers put time into their schedule to see it.

How can you make the most of your open house? Remember these tactics:

  1. Do Plenty of Advertising
    Targeted online advertising through Facebook or other social media can be ideal for bringing traffic to your open house. Don't forget, though, that old-fashioned signs in the neighborhood also make a positive impression, especially if they're eye-catching and professional.

    Click Here to Read More...

January
27

CRM Real Estate Software
Stay Top of Mind with Clients Using CRM Software

The decision to buy a home is one of the biggest anyone makes. Still, leads have other things on their minds, too. They might find themselves motivated to act fast at one time, only to be slowed by other priorities at another.

Keeping track of real estate leads can be tough because much of their thought process goes on behind the scenes. They do their own research about local real estate firms, homes for sale, and other topics before they get in touch.

Once they do, there are new factors to consider:

  • When is the best time to follow up with each lead to build the relationship?
  • What method of following up creates the best impression with each lead?
  • What value can you add when you follow up that will move things forward?

Navigating all these issues while staying top-of-mind with leads is no small feat.

Luckily, Customer Relationship Management software provides answers that work.

Click Here to Read More...

September
4

Managing Customer Relationships
A real estate agent's lead pipeline is different from those in virtually any other industry.

When it comes to nurturing leads and guiding them through the process, real estate clients are less like consumers – who compare a few options and then buy – and more like businesses.

What does that mean? Well:

  • Unlike most consumers, real estate clients can take a year or more to make a decision.
  • They have multiple points of comparison (agents, properties) and lots of information.
  • Their decision-making process is very nonlinear, and it can start, stop, and start again.

For all these reasons and more, real estate customers are not always the easiest to keep track of. The main advantage a real estate agent has is his or her ability to build a personal relationship.

When you have a strong, ongoing relationship with a prospective buyer or seller, that person is much more likely to ultimately come to you when it's time to move the transaction forward.

You brought your relationship-building skills to the table when you joined the industry, of course. But without a method of tracking each customer and where they stand in the process, it becomes very difficult to follow up with relevant information at precisely the right time.

Click Here to Read More...

June
10

Open House Connector to Convert Leads to Sales
There's no doubt about it: An open house is a great way to draw attention to a home on the market.

Open houses can attract more motivated buyers than any other form of in-person marketing. When real estate agents combine well-executed open houses and smart digital marketing, more transactions occur. In the end, that means growing your real estate practice much more quickly.

Once an agent knows how to make good use of an open house, they can create consistent results in a satisfying way.

Everyone has their own open house style, but some fundamentals are indispensable:

  1. Greet People at the Door
    A friendly welcome will go a long way toward making your new contacts comfortable with you. Some open house attendees are wallflowers who expect to only "look around." Get them out of their shell with warmth. Offer some basic facts on the home and an info sheet to take with them.
  2. Position as an Area Expert
    Your area expertise is what attracts clients to you over your competitors. Showcase your insights into the community. A packet of local information on things like employment, education, events, and attractions will help. Info should be in-depth and professional in presentation.
  3. Ask Some Qualifying Questions
    As you discuss the home with attendees, you can ask leading questions to learn what their goals are and where they stand in their home search. Once you learn enough, you can suggest alternate properties that might meet their needs. Use active listening: The more you remember, the better.

    Click Here to Read More...

July
10

Email Marketing Makes Customers for Life
Email marketing is, without a doubt, one of the biggest keys to success for real estate agents.

When you meet someone, they may not be ready to immediately use your services. They may be considering buying or selling a home, but need months before they'll take action. Often, that means your potential business slips away.

Email marketing helps to keep that from happening.

Email marketing allows you to foster trust and rapport with your future clients. You can use your subscription-only email list to provide people with targeted content about real estate topics and trends.

As the weeks and months roll by, this strengthens your brand as a recognized expert. That means you're top of mind and the first person they are likely to reach out to when they decide to move.

Consider the benefits:

  1. Your Future Clients "Sell Themselves" on You
    No matter who you are and where you practice, odds are good there are dozens or even hundreds of other real estate agents in your area. Just think of the confusion this can cause first-time buyers and sellers looking for help. With an email newsletter, you can communicate with clients in an informative yet conversational way. They'll come to understand your skills and expertise.

    Click Here to Read More...

April
17

Collect and Convert More Leads with Open House Connector™

Collect and Convert More Leads

Delta Media Group is proud to announce the launch of our latest new release to the DeltaNet™ platform: Open House Connector™.

Open House Connector™ is an app designed for IOS* (downloadable through the iTunes app store) designed to run on your iPad and presented at your open house. Open house guests can sign in and answer questions collecting valuable information and gathering contact information to follow up. It allows guests to quickly give you feedback and streamline the process of getting these leads into your CRM system.

Click Here to Read More...

March
26

The Delta Media Group just started rolling out an absolutely amazing Artificial Intelligence (A.I.) email platform that's so much more!

Let me explain...

18 months ago we had a crazy idea for a new system. After a few months of programming and coordination between the operations team, design team, and digital marketing team at Delta a new A.I. platform was born. Today we are announcing the new platform, called My Customer For Life, to all customers!

Click Here to Read More...

January
31

Click Here to Read More...

June
9

Tech Team Announces May 2017 DeltaNet 5 New Releases

Delta Media Group's Tech Team continues to release DeltaNet5 new features on a regular basis.  We target projects gleaned from emerging trends within the real estate industry in addition to special requests from our customers.  If you have any questions or need assistance, our Tech Support Team is ready to help.

Agent Quick Search Example Update
Admin Side: Preferences > Quick Search
Agent Side: Preferences > Quick Search


Delta customers can customize their website's Quick Search to show examples different from that of their broker.  Agents not choosing to customize will fall back to showing what the company shows as their Quick Search examples.

Agent Quick Search Example Update

Click Here to Read More...

May
9

5 Lead Generating Pages That Will Enhance Your Real Estate Marketing

Your website is the hub of all your online real estate marketing, and one of the most powerful tools you have for generating qualified leads. But success is not automatic. Picking the right pages for your website is crucial, because the prospects that land on your website have most likely arrived in search of specific information. By anticipating the needs of your prospects, creating the right pages, and filling them with high-quality content, you can turn your website into a powerful, sustainable lead-generation machine.

Click Here to Read More...

April
19

Delta Media Group recently joined Zillow® Tech Connect with the goal of enhancing our clients' direct integration process with Zillow.

Michael Minard, President and CEO of Delta Media Group said, "Delta Media Group is thrilled to partner with Zillow® Tech Connect to offer a greater level of service for our clients." 

"The lifeblood of our clients' businesses is lead generation.  They depend upon us to create engaging, public-facing websites for home buyers and sellers as well as provide a CRM system to manage leads.  Although Delta Media Group has long provided our brokers and sales associates with the ability to integrate with Zillow, by joining Zillow® Tech Connect, we are taking additional steps to ensure continued efficiency, productivity and success for them," said Minard.

For more information about the services Delta Media Group provides to our clients, contact support@deltagroup.com.

 

 

February
24

This week we added a feature to the DeltaNet which gives sales associates the ability to opt-out of broadcast leads.

Sometimes sales associates want to temporarily opt-out of these types of leads and this new setting gives them the ability to do so.

This setting is located in the Lead Settings section of the DeltaNet.

Lead settings change screen shot

February
24

One of the most effective systems we have that help with closing more deals is our Quality Assurance System. That system automates the follow-up, from the company level, with all processed leads on the platform.

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February
13

We've received many requests from administrators and sales associates to add the ability to easily create squeeze pages. Squeeze pages are landing pages designed to capture opt-in email addresses from potential clients. We recommend a combination of custom content, along with a contact form to be used on these pages. 

For more information on this update please watch this video...

 

February
9

The Virtual Market Analysis form has been updated on all web sites to include property type options. This video showcases this update to your web sites...

 

January
20

SEO IMPORTANCE TO BROKERS
So many companies, admittedly ours included, try and sell real estate brokerages on search engine optimization (SEO). We focus on the increase in traffic, return on investment, so on, and so forth.

What I sometimes fail to communicate is the importance SEO plays in the overall profitability of the real estate brokerage.

For too long real estate brokerages would struggle for profitability. They would yield to the idea of hoping to just break even in their brokerage business and would look for ancillary services for the profitability they needed.

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October
12

The trend of increasing mobile web site traffic continued in September 2016. Last month showed that mobile real estate web site traffic to be at 52% of overall real estate web site traffic for real estate companies.

So, what does this mean for your real estate business?

September 2016 Web Site Trends

With mobile now taking a solid lead in real estate web site traffic now, more than ever, is the time for real estate companies and agents to focus on the mobile consumer. But, what does it really mean to focus on the mobile consumer?

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September
8

Real estate lead generation
As a real estate agent, you're no stranger to investing in lead generation tools; however, as you are most likely aware--not all leads are created equal. When evaluating lead generation tools, it's important to know both your cost-per-lead and your lead success rate from various sources. Your goal should be to understand exactly how much you're spending to generate leads and whether your success rate justifies the investment.

Today, we're taking a closer look at how to generate leads for real estate by analyzing the efficiency of pay-per-click (PPC) campaigns and search engine optimization (SEO) based on real, up-to-date data from our real estate clients at Delta Media Group.

Real Estate SEO and PPC: Follow the Data, Find the Leads

  • Defining a Lead: One of the challenges with quantifying lead generation is that people have very different definitions of what constitutes a lead. We're not looking for people with a passive, curious interest in real estate or for people who check the right demographic boxes but aren't currently interested in buying or selling a home. A good, qualified lead comes from someone who has actively shown interest in what you have to offer either by signing up for your email list, requesting a showing, contacting you directly or otherwise engaging with your online presence in a meaningful way.
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