There's no doubt about it: you don't just want Google to like your real estate website, you want Google to LOVE it. Why? When Google loves your website, you get a higher ranking in search results for real estate businesses and topics in your area. Most prospects don't look beyond the first few links on the first page of results, so a higher search ranking ultimately means more leads and more business. Fortunately, this love story doesn't have to be complicated.
Delta Media Group is known for having the #1 search engine optimization (SEO) platform in the real estate industry by a significant margin. Our team helps real estate businesses with search engine optimization (SEO) every day. Let's take a look at ten ways to make Google fall in love with your website.
Ever go online to learn more about a business you're interested in, only to find nothing but tumbleweeds and broken links? Or perhaps you have visited a really nice, well-produced business website...that doesn't seem to work at all on your mobile device.
When visitors go to Century 21 Mertz & Associates, Inc.'s (http://www.century21mertz.com/) new real estate website, they'll find a professional-looking website featuring large-scale photos, real-time IDX listing information and an easy-to-use property search designed and developed by Delta Media Group.
Real estate—in fact, the world—has gone mobile. Today, more people use mobile devices over desktop computers to search online. The average user spends about 177 minutes per day on their mobile phones.
This week RE/MAX Platinum Services (www.platinumservicesinc.com) launched their new mobile responsive website with Delta Media Group. We worked with RE/MAX Platinum Services to concentrate our website design efforts on the mobile user experience.
Google has made a shift rewarding companies with mobile websites--done the right way--with priority indexing and potentially better rankings. When Google reviews a website, they score it for Mobile Friendliness, Mobile Speed and Desktop Speed. Google gives each website a score from 0 – 100 in each category. Google considers websites scores at 90 or above as performing well.
The trend of increasing mobile web site traffic continued in September 2016. Last month showed that mobile real estate web site traffic to be at 52% of overall real estate web site traffic for real estate companies.
So, what does this mean for your real estate business?
With mobile now taking a solid lead in real estate web site traffic now, more than ever, is the time for real estate companies and agents to focus on the mobile consumer. But, what does it really mean to focus on the mobile consumer?
As a real estate broker, your goal is to generate leads that will increase business for your agents and company. You probably already have an eye-catching website that generates leads. Your business is good, but is it great?
To turn your business from good to great means incorporating some of today's latest technologies into your overall marketing strategy. Start with a mobile responsive website design. A mobile responsive website design automatically scales its layout and content to fit whatever device visitors are using at the time.
With 89 percent of new home buyers using mobile search engines, it only makes sense to give your visitors a modern and easy-to-use website.
Still a little unclear about what makes a responsive design such an important part of your digital marketing plan?