Targeted Google Pay-Per-Click Campaigns
What Can I Expect From Paid Ads?
Delta Media Group’s Google Ads campaigns offer a cost-effective method for generating additional quality leads to your brokerage.
Below are benefits from leveraging Delta’s Google Ad campaigns for your brokerage:
Lead Generation with Targeted Reach and High Intent
- Connect Directly with Ready Buyers and Sellers: Google Ads put your business in front of people actively searching for real estate services, such as "homes for sale near me" or "find a realtor."
- Geo-Targeting for Local Success: Advertise specifically in the neighborhoods, cities, and areas where you focus, maximizing relevance and increasing the chances of securing local leads.
Data-Driven Decisions with Measurable ROI
- Track Performance with Real-Time Analytics: Easily see how many people viewed your ads, clicked on them, and converted into leads.
- Optimize Continuously for Best Results: Use data insights to improve ads, keywords, and targeting, ensuring your budget goes toward what works best.
Expand Your Market Reach
- Enhance Brand Visibility: Being on the first page of search results means more exposure, positioning you as a leading agent or brokerage.
- Gain a Competitive Edge: Google Ads help you stand out in a crowded market, ensuring you don’t miss out on qualified leads to competitors.
Advertising Performance Reports
- Receive comprehensive monthly advertising performance reports, providing high level insights on lead generation ad results and account optimizations
A “lead” here is defined as someone who has filled out a form on a client’s website or placed a phone call from the ad.
The cost of acquiring a lead varies depending on a number of factors such as location, market, time of year, lead type (phone call vs. opt-in to a form) buyers, sellers, or agents for recruiting.
Most recently in 2024, brokerages who utilize Delta Media Group’s Google Ads program see an average cost per lead of $24.25, 72% lower than the industry average of $87.36.
Google Search Campaigns Ad Examples
Google Display and Video Campaigns Ad Examples
Google Ad Delivery Process Overview
1. Ad Placement on Google Search
- How It Works: Google PPC ads appear at the top or bottom of search results when users type in relevant keywords like “homes for sale in [city]” or “real estate agent near me.”
- Why It Matters: These ads capture high-intent users who are already looking for real estate services, increasing the likelihood of conversions.
2. Keyword Targeting
- How It Works: Brokerages bid on specific keywords that potential clients might search for. Keywords can be broad (e.g., "real estate") or highly targeted (e.g., "3-bedroom homes in Austin under $500k").
- Why It Matters: Precise keyword targeting ensures the ads reach the right audience, maximizing ad spend efficiency.
3. Ad Customization
- How It Works: Ads can be tailored with headlines, descriptions, and extensions (e.g., call buttons, links to property listings). Dynamic ads can even pull data directly from your website to highlight specific properties.
- Why It Matters: Customized ads resonate with users’ needs, increasing click-through rates (CTR).
4. Location Targeting
- How It Works: Google PPC allows brokerages to focus on specific geographic areas, ensuring ads are seen by users in target markets.
- Why It Matters: Hyper-local targeting helps brokerages attract leads in the areas they serve, reducing wasted ad spend.
5. Landing Page Optimization
- How It Works: Clicking an ad directs users to a dedicated landing page with a lead capture form, property details, or a contact option.
- Why It Matters: A well-designed landing page converts visitors into leads by guiding them to take specific actions, like scheduling a consultation.
6. Budget Control
- How It Works: Brokerages set a daily or monthly budget and bid amounts for keywords. They only pay when someone clicks their ad.
- Why It Matters: Cost control ensures that even brokerages with smaller marketing budgets can compete for leads.
7. Performance Tracking and Optimization
- How It Works: Google Ads provides detailed analytics, including impressions, clicks, CTR, cost-per-click (CPC), and conversions. A/B testing can be used to refine ad performance.
- Why It Matters: Continuous monitoring and adjustments help improve ROI by identifying what works and what doesn’t.
8. Retargeting Potential Clients
- How It Works: Google PPC enables retargeting ads to users who have previously visited the brokerage’s website but didn’t convert.
- Why It Matters: Retargeting keeps the brand top-of-mind and re-engages potential clients, increasing the chances of conversion.
"Something that we were able to quickly adopt for everybody in our organization was the My Customer for Life program. And through that, we're not just sending our past clients or sphere of influence a newsletter, but we're sending them relevant content that’s of interest to them individually."
Peter Haring, Broker/Owner
Haring Realty
"It has to do with the leadership of Delta too, their willingness to listen to what the needs of the companies are and then to create new products or make changes. And it's about the agent and what the agent needs to make their business better. And I think that Delta has a really good understanding of that."
Whitney Finn-LaCosta, Broker/Owner
Coach Realtors
"A lot of the service providers out there are like an ugly ball of clay, just kind of bolting stuff on, and you have this big bumpy, lumpy mess at the end. The ecosystem Delta has created is all in one spot. It's a nice, small, clean, round ball that plays well. There's no need to keep bolting things on."
LP Finn, Operating Officer
Coach Realtors
