Targeted Google Pay-Per-Click Campaigns
What Can I Expect From Paid Ads?
Delta Media Group’s Google Ads campaigns offer a cost-effective method for generating additional quality leads to your brokerage.
Below are benefits from leveraging Delta’s Google Ad campaigns for your brokerage:
Lead Generation with Targeted Reach and High Intent
- Connect Directly with Ready Buyers and Sellers: Google Ads put your business in front of people actively searching for real estate services, such as "homes for sale near me" or "find a realtor."
- Geo-Targeting for Local Success: Advertise specifically in the neighborhoods, cities, and areas where you focus, maximizing relevance and increasing the chances of securing local leads.
Data-Driven Decisions with Measurable ROI
- Track Performance with Real-Time Analytics: Easily see how many people viewed your ads, clicked on them, and converted into leads.
- Optimize Continuously for Best Results: Use data insights to improve ads, keywords, and targeting, ensuring your budget goes toward what works best.
Expand Your Market Reach
- Enhance Brand Visibility: Being on the first page of search results means more exposure, positioning you as a leading agent or brokerage.
- Gain a Competitive Edge: Google Ads help you stand out in a crowded market, ensuring you don’t miss out on qualified leads to competitors.
Advertising Performance Reports
- Receive comprehensive monthly advertising performance reports, providing high level insights on lead generation ad results and account optimizations
A “lead” here is defined as someone who has filled out a form on a client’s website or placed a phone call from the ad.
The cost of acquiring a lead varies depending on a number of factors such as location, market, time of year, lead type (phone call vs. opt-in to a form) buyers, sellers, or agents for recruiting.
Most recently in 2024, brokerages who utilize Delta Media Group’s Google Ads program see an average cost per lead of $24.25, 72% lower than the industry average of $87.36.
Google Search Campaigns Ad Examples
Google Display and Video Campaigns Ad Examples
Google Ad Delivery Process Overview
1. Ad Placement on Google Search
- How It Works: Google PPC ads appear at the top or bottom of search results when users type in relevant keywords like “homes for sale in [city]” or “real estate agent near me.”
- Why It Matters: These ads capture high-intent users who are already looking for real estate services, increasing the likelihood of conversions.
2. Keyword Targeting
- How It Works: Brokerages bid on specific keywords that potential clients might search for. Keywords can be broad (e.g., "real estate") or highly targeted (e.g., "3-bedroom homes in Austin under $500k").
- Why It Matters: Precise keyword targeting ensures the ads reach the right audience, maximizing ad spend efficiency.
3. Ad Customization
- How It Works: Ads can be tailored with headlines, descriptions, and extensions (e.g., call buttons, links to property listings). Dynamic ads can even pull data directly from your website to highlight specific properties.
- Why It Matters: Customized ads resonate with users’ needs, increasing click-through rates (CTR).
4. Location Targeting
- How It Works: Google PPC allows brokerages to focus on specific geographic areas, ensuring ads are seen by users in target markets.
- Why It Matters: Hyper-local targeting helps brokerages attract leads in the areas they serve, reducing wasted ad spend.
5. Landing Page Optimization
- How It Works: Clicking an ad directs users to a dedicated landing page with a lead capture form, property details, or a contact option.
- Why It Matters: A well-designed landing page converts visitors into leads by guiding them to take specific actions, like scheduling a consultation.
6. Budget Control
- How It Works: Brokerages set a daily or monthly budget and bid amounts for keywords. They only pay when someone clicks their ad.
- Why It Matters: Cost control ensures that even brokerages with smaller marketing budgets can compete for leads.
7. Performance Tracking and Optimization
- How It Works: Google Ads provides detailed analytics, including impressions, clicks, CTR, cost-per-click (CPC), and conversions. A/B testing can be used to refine ad performance.
- Why It Matters: Continuous monitoring and adjustments help improve ROI by identifying what works and what doesn’t.
8. Retargeting Potential Clients
- How It Works: Google PPC enables retargeting ads to users who have previously visited the brokerage’s website but didn’t convert.
- Why It Matters: Retargeting keeps the brand top-of-mind and re-engages potential clients, increasing the chances of conversion.
"Since we've made this change from our previous website vendor to Delta, we have seen a very large increase in traffic."
Dean Rouso, Senior Vice President of Strategic Innovation
Baird & Warner Real Estate
"We were impressed with Delta Media Group. We felt that you [Delta] really wanted to help our team."
Willam A. Watson, Chairman of the Board
Watson Realty Corp.
"I think what's nice about the DeltaNET is the agents like it. Of all the CRMs they've used in the past, it’s the easiest to navigate and to understand, and so the bottom line, the agents really like it."
Chrissy Smith, VP of Sales & Marketing
Badger Peabody & Smith Realty
