Posts from January 30th, 2026

Real estate leaders report 97% of their agents now use AI as the focus turns to using AI safely at scale

Canton, Ohio – January 29, 2026 – Artificial intelligence has officially crossed the tipping point in real estate. According to the 2026 Delta Media Real Estate AI & Leadership Survey, nearly all brokerage leaders (97%) report their agents are now using AI, marking a decisive shift from experimentation to everyday business use. As adoption reaches near-universal levels, the industry's attention is turning to how AI is implemented safely, responsibly, and at scale across brokerage operations.

Now in its third consecutive year, the Delta Media AI Survey remains the real estate industry's definitive benchmark for how real estate brokerages and their agents are adopting and applying artificial intelligence. Conducted by Delta...

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