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Posts from October 7th, 2019

Real Estate Marketing And Technology

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October
7

Many different people contribute to a successful real estate transaction.

When it comes to the best outcome for the buyer, though, three figures are most important. First is the buyer or buyers. Next is the sales associate, who helps them protect their interests throughout the process. And finally: the mortgage lender.

Many buyers are intimidated by the lender's role in the process. That's especially true of first-time homebuyers. But the right lender is truly the unsung hero of a home purchase. He or she can help put buyers on a trajectory to better financial health for years to come.

It's easy for buyers to come into the process with an adversarial mindset. Some of them even start in this mode when it comes to their friendly neighborhood sales associates. But, like it or not, most of them will need a lender--and that...

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October
7

Every home a person will ever buy is a snapshot of their needs at a particular time in life.

After college or work experience, rising professionals will buy their first homes. Young families will look for larger places to move into. Elders will downsize so they can enjoy the spoils of retirement. And more "found families" are choosing to go it together in bigger homes.

All in all, a house is doing well if it meets everyone's needs for five to seven years.

With that in mind, all sales associates should ask themselves:

How will I know when my latest client needs another home?

In all the celebration that follows closing day, it's essential not to overlook the opportunity to keep the relationship fresh. It might be many ye...

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