March 2020

Real Estate Marketing And Technology Home

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Leading Real Estate Companies of the World® (LeadingRE) is a network of by-invitation-only independent residential brokerages found in 70 countries from all over the globe with 565 firms and 130,000 sales associates, producing 1.1 million global transactions. These members are chosen by LeadingRE for their unparalleled performance and trusted relationships that result in exceptional client experiences.

Delta Media Group is proud to partner with nearly 60 LeadingRE members. Hear from some of our clients how their partnerships with us have helped to better their businesses.

11333 N. Scottsdale Rd. #100
Scottsdale, AZ 85254
(480) 948-4711 | 

Christine Jergens"Our partnership with Delta Media Group has improved our communication with our agents and given them helpful tools and resources to take their business to the next level. The entire team has been incredibly responsive and supportive. We absolutely recommend Delta to any brokerage looking for an all-in-one solution to compete in today's competitive landscape."
Christine Jurgens, Marketing Manager

2301 Gallows Rd. Suite 110
Dunn Loring, VA 22027
(703) 448-0485 |

Katja HornAvery Hess, REALTORS® is a progressive company revolving around a collaborative work environment between agent and brokerage; dedicated to serving the needs of real estate consumers in the VA, DC and MD area since 1992.

"With the launch of the new website in September, we are now beginning to see the effects of the SEO function. Our agents have benefited tremendously from the improved website traffic and user-friendly interface."
Katja Hom, Vice President - Business Development 

Ayre Rhinehart

4809 Jefferson Ave, Midland, MI 48640
(989) 698-1204 |

Linda OwenAyre/Rhinehart is the premier leader for buying, selling, and renting real estate in the Midland, MI area.

"Delta Media Group has been highly responsive, has a great training platform and has helped us eliminate duplicating services." 
Linda M. Owen, Associate Broker


Badger Realty
2633 White Mountain Highway 
North Conway, NH 03860
(603) 356-5757 |

Brenda LeavittBadger Realty, serving the New Hampshire towns of North Conway, Conway, Jackson, Bartlett, Chatham, Madison, Freedom, Eaton, Tamworth, Ossipee, Berlin, Gorham, Milan, Dummer and the Maine towns of Fryeburg, Brownfield, Bridgton, Denmark, Sweden, and Hiram.  

Real Estate has been our business and passion since 1965.  We planted our roots in North Conway, and have been growing ever since. We are excited to share our knowledge to help homebuyers and sellers as well as our land and commercial clientele.  We are experts in the business, always expanding our own knowledge base to ensure you get the best advice in the ever-changing world of real estate.

"We started our search for a new website provider a few years ago.  But it wasn't as easy as we thought. So we went to the 'whiteboard' and listed all the things that were extremely important to us in looking for a real estate website.

  • Finding a company that is versed on real estate, understanding what our customers are looking for in their search
  • Making sure the value matched the price, meaning we could be spending too much or too little, depending upon our needs
  • Being a part of more than one multiple listing service, the provider understood how to integrate the two so that we would provide the consumer with the experience they are looking for
  • The company must understand 3rd party integration
  • Making sure the team we are hiring understands SEO functionality, thereby keeping our company ranking high on search engines
  • Security of website
  • 24-hour service, 7 days per week
  • Mobility of site
  • Ability to make changes quickly to our site, so that it is rich in content

There were certainly some providers that did it better than others on some of the areas, but DELTA GROUP ranked #1 in all of the above."
Brenda Leavitt, Managing Partner 

17400 Memorial Avenue, Baton Rouge, LA 70810
(225) 752-3100 |

Paul Burns"Delta Media has our back.  They have been most responsive to our needs. The website is easy to maneuver and produces frequent prospects to our company."
Paul R. Burns, President


66 Gilbert Street
Northport, NY 11768
(800) 321-RELO | and

LP Finn Coach RealtorsCoach Realtors is a residential real estate brokerage on Long Island with nineteen offices and over 700 associates located throughout Nassau and Suffolk counties. Ranked in nation's top 200 residential real estate companies, Coach Realtors is an exclusive affiliate of Christie's International Real Estate, a division of the famed auction house, a member of Leading Real Estate Companies of the World and has been recognized by Who's Who in Luxury Real Estate for over 30 years. Coach Realtors is proud to have an annual sales volume in excess of $1.3-billion and be independently owned and family operated since 1954.

"We are into our 2nd year with Delta Group and everything is running smoothly.  This year we updated our corporate brand and we needed Delta to build a standalone micro-site and update our recruiting site and main consumer-facing site – Delta delivered the 3 projects on time and without flaws."
Lawrence P. Finn, III, Operating Officer

230 Bull Street, Suite 1 
Savannah, GA 31401 
(912) 233-6000 |

Cora Bett Thomas"Working with Delta Media has taken all fears of "lack of communication" away.  They have truly been our partner." 
Cora Bett Thomas, Broker 




332 N. Ironwood Drive
South Bend, IN 46615
(574) 233-6141 | 

John De Souza"As one of Delta Media's first customers, we know their dedication to service and to staying on the cutting edge.  Delta has been a true partner in creating new services, tools, and process which make our agents more productive and helps them to stand out from the crowd.  Our website consistently receives over 90,000 visitors per month, making sure that our only competition is the national portals. Their professionals are seen as well-respected professionals in the MLS and RE Technology space, which makes everything faster and easier."
John De Souza, President



4618 Dressler Road NW, Canton, OH  44718
(888)763-7575 |

Andy Camp, Cutler Real Estate"Real estate technology has changed tremendously over the past five years.  Technology providers claim to have the best platform but lose sight of who their client is and whether or not the user experience is simple and easy for the real estate consumer.  Delta Media Group provides this experience to our REALTORS® and consumers."
Andy Camp, President



Dowden-Hinn REALTORS®
2916 US Hwy 71 S PO Box 449
Spirit Lake, IA 51360
(712) 336-1240

Kathi Hinn Discover Okoboji at the Iowa Great Lakes! We are the Sign of Experience... Selling solutions, not promises for over 100 years in Iowa! 

"A good Company doesn't disappear once the papers are signed and Delta Media Group has been there for us! They help us bring it together."
Kathi Hinn, Broker/Owner



527 E. Lancaster Avenue
St. Davids, PA 19087
(610) 254-9292 | 

John S. Duffy"Duffy Real Estate, Inc. has been partnered with Delta Media Group for almost a decade now and it's been a wonderful relationship. We love the fact that Delta is constantly evolving and looking for new ways to improve our website and maximize our SEO capabilities. They excel at being both a cutting edge company while also focusing on customer satisfaction and feedback. No question ever goes unanswered and every answer is timely and well thought out. Much like our company, they are large enough to handle any task but also small enough where they can form relationships with their clients and give us the attention needed. We are excited to be partnered with them and are looking forward to a bright and prosperous future with Delta Media Group!"
John S. Duffy, Associate Broker 


First Wilson Properties
2700 Nash St. N., Ste B, Wilson, NC 27896
(252) 237-9900 |

Selby Brewer"Delta Media Group helps to put our name out to the public with our website. We appreciate all of the leads that come through our website. We look forward to continuing our relationship with Delta Media Group."
Selby Brewer, Broker




1140 S. Old Hwy #1 Southern Pines, NC 28387
(910) 692-4211 | |

Bill Sahadi"Delta Media Group made our new website streamlined, focused, and intuitive. Their reaction time and client service is exceptional. What a great partner we have in Delta Media.
Bill Sahadi, Owner/Broker





Gambino Realtors
3815 N. Mulford Road
Rockford, IL 61114
(815) 637-0101 | 

JONATHAN KRAUSE"We have been consistently pleased and frequently impressed with the support we receive from Delta Media Group.  There are new tools and services added on a regular basis making this much more than just a web site for us. Our SEO is through the roof thanks to Aaron Geh, and we know that Harley and Franklin always provide fast, friendly, and helpful advice whenever we need it!  We couldn't be happier with our partnership with Delta Media Group!"
Jonathan R. Krause, President




1412 University Blvd
Tuscaloosa, AL 35401
(205) 345-0654 |

James C. Hamer Jr."The Delta Media Group interface is thorough and easy to use while producing a dynamic website experience built to impress. We are new to the Delta family but are excited to see how our businesses can grow cooperatively."
James C. Hamner, Jr., Broker


1180 Lexington Avenue
Mansfield, OH 44907
(419) 756-8383 |

Peter Haring"I make it a habit of reminding myself that we will not be doing business next year in the same way we did the previous year.  As a small independent broker, it's a challenge to keep up with all the changes in real estate technologies. That's where Delta Media has helped.  They are always making improvements to their website platform and CRM. They keep us up to date on the technology side of things so that we can focus our attention on our clients."
Peter Haring, Owner



Hegg RealtorsHEGG, REALTORS®
6225 S Minnesota Avenue
Sioux Falls, SD 57108
(605) 336-2100 |

Bridget Story"Our partnership with Delta Media Group has transformed how our agents communicate and market to their clients and has extended their reach to attract potential business. Delta Media's customer service is responsive, experienced and fully committed to educating our company to encourage growth and success.  We are proud to have partnered with Delta Media Group and highly recommend the tools and resources their company provides."
Bridget Story, Technology Director

105 S 16th Street
Ames, IA  50010
(515) 233-4450 |

Dean Hunziker"Delta Media digital marketing services allow us to stay connected and build our client relationships.  Delta Media staff are agent-friendly and continually adding and improving their technology."
Dean Hunziker, Owner




1353 Lyons Road
Dayton, OH 45458
(937) 436-2700 | 

Steven Brown"Like anyone in business today, our calling card is our website.  It is a pleasure working with a web design team that understands the real estate industry and the real estate consumer.  At least from our viewpoint, we have the best web design in our market. And the feedback we have received from both our affiliated agents and our customers support that perspective.  Without hesitation, we recommend Delta as a smart choice in real estate web design."
Steve Brown, Broker




200 Triangle Street
Amherst, MA 01002
(413) 549-3700

Gerald L. Jones"Delta Media Group's personal in-house tech support team is knowledgeable and always quick to solve any question or concern. The DeltaNet leads system is easy to navigate and track from the first inquiry through the lifetime of the relationship." 
Gerald L. Jones, President/CEO




55 Northern Blvd. 
Greenvale, NY  11548   
(516) 626-1500 |

Cathy M. PoturnyLaffey Real Estate is one of the largest privately-held independent family-owned residential real estate firms on Long Island with a network of over 500 agents in 13 offices throughout Nassau, Western Suffolk and Queens Counties. Their global partnership with Leading Real Estate Companies of the World®, Luxury Portfolio® and Who's Who In Luxury Real Estate® extends their reach to more than 70 countries worldwide. The firm is a full-service provider offering expertise in sales, rentals, relocation, mortgage, new development marketing, mortgage and title insurance to the Long Island marketplace. Their pioneering sales management platforms, worldwide brand identity, and industry-leading training curriculum embody best in class standards throughout the industry. Consumers trust in Laffey Real Estate's name to represent their home buying and selling interests locally and globally.  

Consistently ranked by the two of the industry's leading consulting and research firms, REALTrends and T3 Sixty, Laffey Real Estate has an exceptional record of success proudly recognized in the largest independent brokers, total sales volume, largest brokers nationwide and network partner Leading RE affiliates. 

"After an exhaustive search for a lead management platform, we launched CONNECT, The Laffey Real Estate private-labeled CRM, just about 18 months ago.  We thought we were getting a good lead management system. What we have discovered is a true brokerage partner. Of special note is the fluidity with which the Tech team at Delta communicates enhancements, handles support ticket inquiries and involves the brokerage partners when considering significant changes to the platform.  We promote CONNECT as a marketing package suitable for the new agent and the experienced realtor. It is our 24/7 a virtual assistant, website provider, content writer, campaign manager, and social media aggregator. 

The team at Delta is genuinely forward-thinking, adopting new technology, content and design applications for the benefit of the agent community and brokers. We were confident in Delta's ability to deliver and, a year and a half later, we remain convinced that the partnership is a long term investment with great returns on the Laffey Real Estate Investment."  
Cathy M. Poturny, SVP Marketing & Media Relations


20117 West Catawba Avenue 
Cornelius, NC 28031
(704) 892-9673 |

Abigal Jennings"We've appreciated Delta's customized approach and support in Lake Norman Realty's online marketing platform."
Abigail Jennings, President



201 S Stratford Road Suite 200
Winston-Salem, NC 27103 | (336) 779-9200 
Owners Curtis Leonard and Robert Gefaell

Cathy Cottle"Delta Media Group has designed and maintained the most user-friendly website for both our agents and customers.  With online tutorials and their helpdesk, all questions are addressed with expediency and professionalism. We often hear from our clients that they love the look and ease of using our website."
Cathy Cottle, Broker in Charge




1023 North Howe Street
Southport, NC 28461
(910) 457-5258 | 

 James Goodman"This company is awesome. Their attention to detail with lead assignments and constantly improving software program is an absolute must for any real estate agency."
Jim Goodman, Vice President of Sales



434 Katherine Drive
Flowood, MS 39232
(601) 936-2007 | 

Rita McIntosh"After an extensive search of real estate website developers, we chose Delta Media over all the others and we no longer have "technology stress". Delta stays on the industry's cutting edge by continuously adding new and exciting features.  They keep us informed of Internet changes, new rules, and new products. We can count on their staff to respond to our questions, correct problems, and give us excellent training. Delta Media's automated features free up our Agents and Admin to spend more time in the actual business of Real Estate."
Rita McIntosh, Broker


Montague Miller & Co.MONTAGUE, MILLER & CO., REALTORS®
500 Westfield Rd
Charlottesville, VA 22901
(434) 973-5393 | 

Rives Bailey"The world of real estate is ever-changing and the world of technology changes even faster. While we at Montague Miller & Co know real estate, we rely on Delta Media to keep us up to date with changes in the tech world. Having trusted partners is critical to all of us and Delta Media is without a doubt one of ours."
Rives Bailey, President




PO Box 1065
Scott Depot, WV 25560
(304) 720-1108 |

Tommy Dunbar"We have been a partner with Delta for almost 20 years.  Delta was our first "professional" website in 1999. We only ventured away once, for exactly two years to fulfill a contract with another provider, but it didn't take long to realize we had made a mistake.  Since that time, we have relied on Mike and the Delta team to provide our web services. The programmers and support staff are always available to discuss enhancements and ideas and training is top-notch. As the industry evolves, Delta has exceeded our expectations with their ability to stay ahead of the game." 
Tommy Dunbar, Executive Vice President


2340 S Main St
Harrisonburg, VA 22801 | (540) 433-2454

Cathy Ward"Delta Media is the difference between being a good real estate office and a great one. Using this service has made our office go from a mediocre office to one that can compete with larger more technologically advanced firms. The results that we see from our agent production through marketing techniques offered by Delta Media, leads captured and overall satisfaction by our agents, has made Old Dominion Realty what it is today. We are a strong force in all our markets and compete regularly for buyers and sellers. We are constantly being asked what we do for our marketing platform and we always say that we have systems in place to create the best, sell the quickest, and make our clients' dreams come true. Delta Media works right beside us every day we go to work and we couldn't make things happen without them."
Cathy Ward, Managing Broker

4301 NW Cache Road
Lawton, OK  73505
(580) 357-0842 |

John S. Jones"Our website is an essential part of our marketing plan and identity, and Delta Media has done an exceptional job creating and maintaining this website. They continue to provide excellent content, lead generation, and responsive customer service. We are very pleased with their services."
John S. Jones, Owner/Broker




800 East Palmetto Park Road
Boca Raton, FL 33432
(866) 281-3884 | 

Gerard P. Liguori"We at Premier Estate Properties are excited to be working with the Delta Media Group.  We have been marketing properties in excess of one million dollars for the last 26 years in the South Florida coastal regions of Boca Raton, Delray Beach, Fort Lauderdale, Palm Beach and Vero Beach.  We requested that Delta Media Group have us on a fully implemented website within five months, and are happy to report they exceeded our expectations. In our experience, Delta has proven to be one of the most technologically advanced website developers, with innovative social media exposure and effective SEO integration."    
Gerard P. Liguori, Broker




451 Keavy Road
London, KY 40744
(606) 877-3000 |

Sallie Davidson"As a long time client of Delta Media Group, the agents have often commented on the level of promptness and attention they receive when dealing with the Delta team. We look forward to a continued partnership." 
Sallie Davidson, Broker





Sprague & Curtis Real EstateSPRAGUE & CURTIS REAL ESTATE
75 Western Avenue
Augusta, ME  04330
(207) 623-1123 |

"We're happy to be part of the Delta Media team. They provide a great product and training, support and customer service which equates to our delivering great results to our customers!"
Lesley Sprague, Manager

1910 Carlyle Avenue
Belleville, IL 62221
(618) 277-7653 |

Stephanie Strano"Delta Media has provided our company with unparalleled service and a dynamic website that we are proud to put our name on."
Stephanie Strano, Broker




790 Mason Street Suite 201
Vacaville, CA 95688
(707) 451-1900 |

Brian Stumbaugh"We have had a great experience with Delta Media Group. The quality and affordability of their platform made it an easy decision."
Brian Stumbaugh, Broker






580 Executive Place 
Fayetteville, NC 28305
(910) 323-1110 |  

Vance Townsend"About 4 years ago our firm partnered with Delta Media Group to do our website.  We had been through 3 different website vendors in the previous 10 or so years and were never really able to get everything that we wanted.  The website that we now have with Delta has been tremendous for us. The fact that every agent gets their own semi-custom website is huge and something that our agents love.  I love that I can launch a website for a brand new agent in 5 or so minutes. Having a CRM and the right CRM in my mind is the most important tool that a real estate agent can have.  The CRM that our website is able to provide each agent in our firm is top-notch and user-friendly. I also love the Facebook integration where every agent's new listings are posted as well as the great real estate relevant articles.  I always say most agents are really good with social media when they have a new listing to market or have a recent sale. It's the time in between where you can't let your social media pages go stale. The articles that Delta posts for us are top-notch and help keep our agents top of mind to their followers.  The e-cards and flyers are also a great marketing tool. I love the fact that a brand new agent without listings can still use the e-cards and flyers by typing in the MLS number for another listing. The number of leads that we have received through our site has been great! I love the fact that we are able to get these leads to the right agents in our firm instantly.  Speed to lead is everything with online lead conversion and our website is set up to capitalize on this."
Vance Townsend, Owner

3639 Cortez Rd W Suite 200
Bradenton, FL | (941) 727-2800

Corrina Decker"Delta Media Group's automation of processes makes rollout and training on new technology much easier - so our adoption rate is higher than the industry standard.  Our sales associates learn faster and implement sooner, allowing them to spend more time with their customers (and less time in front of their computers). It just makes sense.  And so does Wagner Realty's relationship with Delta Media Group. We share a common goal - to provide superior Customer Service to our clients."  
Corrina Decker, Web Manager

2470 Paseo Verde Parkway, Suite 100
Henderson, LV 89074
(702) 435-4900 |

Jeff Sommers"We have been customers with Delta Media for 20 years. We have been on this roller coaster together through the ups and downs of the market. And we not only survived together. We thrived!

Delta Media is a cost-effective solution for a company website and lead manager but also cost-effective to provide custom websites to our agents. Technology continues to change, and Delta Media continues to provide up to date services. One of the key factors in our continued relationship is their excellent customer service. Their management team always provides top-notch service."
Jeff Sommers, President 



The answer to "How Do You Turn a $50,000 Project into a $50 Million Platform" is slowly and carefully. At least that's how it happened for Delta Media Group, and it is most likely how you grew your business too.

The prologue of this story begins with "why?"

I need to start by sharing why I want to tell the story of how Delta Media Group turned a $50,000 project into a $50 million platform.

There are three reasons:

First, the media and groups within the real estate industry regularly publish a host of misinformation that the only way to be successful in today's business world, especially as a technology company, is through venture capital funding. This just isn't true!

Second, while some companies may benefit from the infusion of venture capital funding for growth, the injection of cash from these investment firms isn't always what it's cracked up to be.

The dangers that overnight startup companies face when venture capital funding comes into the equation eventually bring some of these companies to their knees.

I have witnessed the downside of venture capital funding firsthand. Business associates and friends have had multi-million dollar ideas, started a company, took on funding, and their company collapsed before they had a reasonable chance to really get going. The real estate industry has seen numerous examples of this same scenario where a tech company starts up, takes on funding, grows too fast, can't service their clients effectively, and simply implodes under their own weight.

Third, the reason I'm telling this story is one hardly anyone knows, and that's due to no one else's fault but my own. It's the Delta Media Group story. Technology and development have always been top-of-mind with me. However, working with Delta's marketing team, we're starting to tell our story in 2020 because of how old our story is and to prove, "Yes, you can be successful without VC funding."


The Preface - The Road To Overnight Success

There are two phrases that I love that relate to how long it takes and how much work it takes to be successful. The first is, "It's amazing how long an overnight success takes." Steve Jobs said it best by saying, "If you look closely, most overnight successes took a long time." That's so true. People only see the success. What they don't understand is all the work and sacrifice it takes to become successful.

The other phrase I love, and I have hanging in my office, is, "Be willing to grow slowly so you survive." When you're in the middle of success and growth, the hardest thing to do is to operate with restraint, especially when it comes to not taking on funding. And, in my case, when I did take on debt, I only did it when absolutely necessary and paid it off quickly. My advice would be if you assume debt, do it only if you must, and don't do it again or put yourself back in the same position where you need to.

These are two beliefs I abide by in business.

Delta Media Group's Long Road to Success

Delta Media Group took the long road to success. An early partner brought millions of dollars of funding into the company, but that partner is no longer a part of our story, and neither is the founder.

After that time, Delta Media Group's growth was all bootstrap growth (aka Delta grew on its own cashflow). In 2000, I, along with a few other partners, acquired Delta Media Group. We took the company from about 40 employees down to three, including myself and two other employees that are still with the company today because that's what the cash flow justified.

We didn't have the millions in funding to burn through; the previous owners had already done that! But, that also meant that we were going to be around for years to come, provided we ran a good business, and, here we are today 20 years later still in business.

The other thing that paved our long road to success is we chose to build the technologies we use in-house. The vast majority of startups that I know generally don't build their technologies in-house. It is cost-prohibitive, and it would take too long to go to market with your product, especially when carrying debt. Many technology companies just pick an open-source framework, build on top of that, and bring a service to market. Not Delta!

Here are two quick examples of how we develop our own technologies. First, we custom-developed our CRM (customer relationship management) software in-house over the past 10 years. Because we have developed the CRM software, we have immense flexibility today as we continually develop it and extend its functionality. Second, the DeltaNET's CMS (content management system) has been built in-house. Development of our CMS started in 1998 by me, before owning Delta, and our CMS plays a significant role in making Delta the best in the industry for SEO and the best in the industry at rapid deployment. It is impossible to be as good at SEO as Delta is running on WordPress or any other popular, free CMS.

A couple more examples: We built our own server infrastructure and storage engine 20 years ago as well as our own data translation platform, which originally dates back 25 years ago. It doesn't mean we don't look at all available options. We do! Our custom-designed and continually improving technology gives us more control, more performance, and the ability to customize and to automate services for our clients; it opens doors for us and removes business handcuffs from us. It also enables us to outperform any competition that tries to use out-of-the-box type solutions, especially in the area of MLS data translation.

All of this did not happen overnight. It took a long time, and it was a long road to get where we are today. Our story is relatable to the vast majority of business owners reading this because you understand the hard work you invested in growing your businesses. You spent long hours and late nights in making your company successful.

It's my opinion that most tech companies today look for a cash-out, an opportunity to sell, even as they're just getting started. Over the years, I've had that opportunity to sell. I'm not selling my company. Delta Media Group is a lifelong journey for me. I'm having fun with Delta, this is my passion, and there are succession plans in place for Delta to continue to the next generation. So this is where our story begins.

Oregonian High-Tech House Hunting

Where Our Story Begins - Beaverton, Oregon, 1993

Our story begins in 1993 in Beaverton, Oregon. Most people aren't aware we've been in existence for 26 years. It started with a vision by the founder to bring property information out of the real estate office and into the living rooms of home shoppers. By today's standards, that sounds quite humorous. However, in 1993 and 1994, this was a foreign concept. The idea of accessing listing information from a computer, your own computer, was a very foreign concept. At the time, Delta Media Group developed everything on a bulletin board system (BBS), which transitioned to what we know as the Web, today. Delta was a pioneer in getting listing information online in the Pacific Northwest. Only a couple of other companies doing something similar to Delta existed at that time, so our technology truly paved the way for the industry, we were a pioneer.

During this same period, the internet and web technology were in their infancy. Delta wanted to make the real estate industry part of "this new thing called the Web." In short, today's Delta Media Group started in 1993 because a Pacific Northwest real estate firm wanted a project completed, and Delta had a $50,000 budget to get the job done. This is where it all started!

Growing Delta Media GroupGrowing Delta with a New Partner

By late 1994 Delta was serving quite a few real estate clients around the country, aggregating and normalizing a few dozen MLS data feeds, including property photos. Then, in 1997, the founder of Delta brought on a new partner, someone he knew, who also invested a few million dollars into the company. They were pushing growth and working to bring the Delta technology to the real estate industry on a much larger scale.

Delta continued to develop its platform over the next three years based on future technologies. One example of this at that time is that Delta was built on Next Generation Windows Services, or NGWS, the precursor to .NET 1 Beta. Ironically, to this day, I still have the original Microsoft install discs for this platform. I point this out to emphasize how Delta was truly a pioneer, even with the technologies that it would leverage and use.

Since day one, Delta had technology we call the Delta Doors. Delta Doors, still in use but expanded today, implements and protects the procuring cause model that the real estate industry still operates under to this day. Our entire DeltaNET 6 platform is built around this Delta Doors model.

In 1999, with funding from the new partner, Delta worked to protect the industry from the monetization of their listing data by others by developing a national MLS platform. Delta saw the industry was at risk of portals taking control of their data, monetizing it, and using it against them.

It's kind of ironic when you think about it. Delta built a national MLS platform where large real estate firms would control the listing data regionally, putting them in control of their data and letting them decide where their data goes and how they wanted to monetize it. This national MLS platform was built and working in an Alpha form in 2000. However, because of the dot-com bubble, the project was shelved in mid-2000. I'm not sure where the industry would be today had it not been for the dot-com bubble and the fact that that national MLS platform got shelved. Imagine what today's industry might look like if, starting in 2000, you were the one in control of your data and in control who would receive it. Would the portals even be around today? It's something to ponder. In 1999 and 2000, Delta was truly a pioneer in this area, but unfortunately, the technology was shelved and never brought to market.

Delta Media Group New Platform

Delta's "New and Improved Platform"

Delta's next chapter included new owners, myself included, with a renewed vision. In short, the national MLS platform project consumed a good portion of Delta's funding. Since no buyer was willing to pay the rumored $40-million asking price for the platform in 2000, the current owners decided to shut down the company.

When one of Delta's current clients and members of their technology board of advisors learned of their plans to shutter the company, he brought together other men, including me, to buy the company. And, in September 2000, we purchased Delta.

At the time, Delta was located in Sunnyvale, California, the heart of Silicon Valley. We moved the company to Ohio, and within a few short months, we completely rebuilt the platform with high performance and scalability in mind. Admittedly, there were plenty of late nights and sleepless, marathon programming weekends. We launched the "new and improved" platform in early 2001.

During that time, we released the second version of our in-house content management system as part of DeltaNET 2. During 2001, we launched online showing technology and the first version of our lead management and lead distribution and lead routing platform. I guess you could say we've been at the lead (lead management, lead routing, and lead distribution) in this space for nearly 20 years.

Between 2000 and 2008, Delta pushed the growth of clients and technology, building nearly all technology in-house. There was a continual growth of our platforms and technologies based on regular client feedback—something still valued by us to this day.

We keenly listened to our customers' needs and built advancements that they could leverage in their business. Through all of these efforts, by 2008, Delta became one of the largest providers in the space. During this time, quite a few venture capital-funded competitors popped up. Unfortunately, or fortunately for Delta, the vast majority of those companies are no longer in business today despite having significant funding and fast growth.

Automation - The Next Chapter in Delta's Story

For about eight years, between 2008 and 2016, our growth had slowed down, starting with the Great Recession. We were still growing, but not as quickly.

All of you remember those times.

During this time we did a bad job at sales and marketing. Hardly anyone knew who we were, how large we were, and our true product offering. Consequently, our growth slowed down. So instead of working on acquiring new clients, we focused on developing technology in automation and pushing Artificial Intelligence (AI) for the DeltaNET. We also did a massive amount of software automation for the business systems we used in our own platform, which has proven to be a very strategic investment in our business.

Today, without these automations and re-investing cash flow in our business, we would require at least five times the staff to maintain our current client services.

Some of our competitors employee 100 to 200 people to do the same work Delta does with far fewer employees, and ironically they tout those numbers as if it's something to brag about. In fact, because of our automated systems and processes, we are not only able to maintain our current client base efficiently, we can also develop new products significantly faster because of how mature our platform is today.

Without these automations, we would not be prepared to handle the growth we are currently experiencing. In the past few years, most of our competitors imploded as they grew. They imploded because they did not have mature platforms, systems, or automated processes capable of handling their growth. I can directly credit the many years we spent maturing and automating our platforms to our ability to deliver the level of service we offer today. Our DeltaNET platform and backend platforms are a significant strategic advantage for us.

2016 - A Year of Changes

Delta Changes

In 2016, I experienced partner challenges that existed within Delta and felt it was time for me to move on from my business partners. My goal was to take Delta into the future with no partners. My Plan B was to start up another technology business in the real estate space.

When the dust settled, I was the sole owner of Delta's stock, giving me the ability to move forward with my plans to grow the company and product for the real estate industry.

Apart from the system automations we have built, this is the second-best thing I have ever done at Delta.

We Play Well With Others

From 2016 until today, our focus is automation, innovation, and an all-in-one, fully integrated platform approach featuring best in breed in all core areas. While I'm still a big believer in an all-in-one platform, I'm an even bigger believer in not holding clients hostage.

Today and throughout Delta's history, we are very honest with ourselves. We feel our CRM is fantastic, but it isn't YET the best in the space. And because of that honesty, we are willing to "play well" with other providers if you feel their products are better for your company's needs. It also pushes us to improve continually!

Most people don't know this about us. Even as an all-in-one provider, we still won't hold you hostage. We will, however, continue to push the development of our products like a CRM forward until we feel it's not just the best in the space, but also the best for the industry.

What I see in the space are some vendors touting they are "best in breed," but yet they are nowhere near where they should be for what you deserve in this space. That is the reason advancing our technology and products for you has been our intense focus since 2016.

Moving Real Estate Technology Forward

Delta Media Group Employees

In 2017, we launched DeltaNET 5. In 2018, DeltaNET® 5.1 launched with an updated interface.

In 2019 our real-time data translation platform was implemented nationwide, and we believe we are, by far, the best in the real estate space with MLS data performance. To the best of my knowledge, we're the only provider on a national level that syncs real-time with MLS data. In virtually every market, we compete with digital brokerages, and we're faster!

How are we so good at MLS data feeds? We have been aggregating and normalizing MLS data since 1994. At one time, about 20 years ago, we were one of two MLS data aggregators for Microsoft HomeAdvisor. We have a long history of doing large scale MLS data aggregation, continually improving our aggregation platforms, and because of this, we have gotten very good at it. I would argue that we are the best in the industry at data aggregation!

In 2019, we concluded a yearlong, artificial intelligence, lead scoring research study for the real estate industry. The Delta team worked with five Master of Science in Analytics (MSA) graduate students on a yearlong research program. Our goal was to determine if there were any patterns in behavior for home shoppers that transact and to identify the real estate professionals most likely close a transaction. Additionally, the research looked to identify early behavioral indicators that could ultimately yield a transaction and to build a self-learning AI engine to identify the people exhibiting these behaviors. As I write this, our clients are enjoying the benefits of using our newly-released DeltaNET 6 that incorporates this engine.

I could continue going through all the updates we are working on, the next versions of platforms such as CRM, CMS, our marketing platforms, and on and on.

As I reflect on the technologies we have planned in 2020 for the DeltaNET, these technologies wouldn't be possible without the significant work done over the past 26 years. There is no amount of funding that could create a competing platform in a timely manner. I often joke internally that even if given $50 million in funding, there is no way to bring to market a platform that can compete with the DeltaNET in a timely manner, and we're continuing to pour millions into the development of the DeltaNET.

So, be willing to grow slowly so you survive!


Real estate has been transformed by the internet more than almost any other industry. Buyers go online when they want to look at listings, and sellers consult websites to figure out the best way to raise their property value.

For sales associates, it's a time of unprecedented opportunity. Would-be clients are ready and waiting for you to show them your stuff. The key: You have to capture leads' attention at the moment they need you most.

Online Marketing Ideas to Grow Your Business

Use these 12 bulletproof marketing ideas can put your real estate business on the map:

  1. Write a Terrific Blog
    When it comes to online visibility, your blog is your most powerful tool. Not only does it showcase your expertise, but it is also an introduction to all you have to offer. An active blog can attract plenty of search traffic, especially when updated weekly.

  2. Launch an Email List
    It might take months or even years for leads to move forward on their real estate dreams – yikes! An email list is how you stay in touch in the meantime. By providing occasional updates (like your best blog posts), you can nurture a relationship for as long as it takes.

  3. Publish Local Guides
    Your local expertise distinguishes you as a sales associate. Publishing research on your real estate market entices people to subscribe to your email list. First- time buyers love neighborhood guides and other resources that make their choices easier.

  4. Get Active on Social Media
    Social media can amplify all your other marketing. Twitter is ideal for meeting new leads. Facebook is the perfect place to build a community of supporters, while Instagram can host all your most beautiful real estate photos. LinkedIn is helpful for those in luxury real estate.

  5. Embrace Video Marketing
    No matter how you use it, video content is some of the most compelling around. It moves more of your website visitors to action, and it gets more people reading your social media posts. Pages that feature a video tend to get much higher search engine placement, too.

  6. Use Professional Photos (Everywhere!)
    Gorgeous property photos are the bread and butter of any sales associate. To stand out, partnering with a professional photographer is a must. Photos aren't just for your listings: They add charm to your site and get people to stop and look at your social posts with much less work than video.

  7. Employ Virtual Tours
    A good virtual tour is the next best thing to being there. It lets prospective buyers "visit" a property online and walk through it using custom video, usually put together with panoramic photos. That makes for a novel and memorable way to get people to ask about your listings.

  8. Local Businesses
    Local businesses can send a huge amount of traffic your way ... if you let them! One of the best ways to do it is to buddy up and cross-promote local brands on your social media feed. They can do the same for you, and everyone will benefit.

  9. Claim Your Google My Business Page
    Google My Business is the most important of the local business directories – sites that help search users find the best businesses "near me." You may already have a GMB page automatically filled with details from the Web. Claiming your page is free and makes it more effective.

  10. Host a Webinar
    A webinar gives you the chance to talk to as many people as you want – costs and setup are the same whether you have ten, 100, or 1,000 attendees. Future clients will drop in to get real estate questions answered, and your insights might give them the confidence to take the plunge.

  11. Share Lots of Testimonials
    You can never have too many testimonials! They reassure clients that other people, just like them, loved the results you delivered. Recent testimonials should appear throughout your site. Consider showcasing them on the front page and even in the footer that shows on most pages.

  12. Use a Chatbot
    Chatbots are AI-driven widgets that can respond to questions from your website visitors. Since they're interactive, people enjoy using them more than looking up the answers they want on a static page. They ensure everyone gets prompt customer care even when you're sleeping.

Marketing is one of the most valuable ways to build the business you really want. Each decision about how you market influences the kind of client you'll attract to your door.

Every digital marketing tactic can pay off in inquiries and leads. Plus, your results tend to build up over the months instead of fading into the background like face-to-face marketing.

These ideas will get you off to a running start on real estate marketing in the digital age. What you put into marketing is what you get out of it, so get a fresh start today!


Have you heard the news about burnout?

Everyone knows about burnout in the workplace. Millions of adults have experienced it. Until now, though, there's been no medical definition of what burnout means in the U.S.

The World Health Organization's decision to define burnout in mid-2019 changed how doctors think about it. Burnout isn't just another word for stress, but a specific set of symptoms caused by "chronic workplace stress."

The WHO definition includes things like feelings of exhaustion, negative emotions related to one's job, and reduced productivity. These can last months or years.

Work-Life GroupWhat does it all have to do with being a real estate sales associate?

Once burnout takes root, it's notoriously hard to shake off. By taking the right steps now, you can build resilience and protect yourself.

The key is finding a healthy work-life balance.

By "work-life balance," we mean an equilibrium where you have the time, energy, and focus to strive for fulfillment in all the major areas of your life.

Time Management is Only Half the Work-Life Equation

Many high-performing sales associates take this approach to job stress:

"Most stress is caused by things that don't get done. If I work faster and smarter, I'll curb stress."

This seems to make sense ... but it's only half the story. Raising the number of things you do in a day can make you more productive, but there'll always be more things you need to do.

Focusing exclusively on managing your time won't solve the equation of work-life balance. In fact, it can be a ticket to burnout as you get overwhelmed by the sheer size of your to-do list.

Instead, sales associates need to look for ways to reclaim time:

    If you're in a position to do it, delegating can change your life. Delegation starts in the office, but it doesn't end there. For example, getting groceries delivered instead of visiting a store can save two hours, but may cost a few dollars in fees. Always ask yourself: Is the time you'll save more valuable than the cost of convenience? The answer is often yes.

    Automation is the most powerful way to simplify your workflow. It lets you identify the most important tasks and get them done with less effort. An all-in-one automated Customer Relationship Management suite is the best way to do this. It gives complete visibility into what your leads and clients are doing so you always know when to follow up.

    Much of the time you'll spend as a sales associate involves coming up with solutions to problems. Without a network, you might waste hours reinventing the wheel. Even if you work alone, connecting with others is crucial. Having a small group of trusted colleagues and at least one mentor helps you zoom in on solutions faster.

Psst! Don't Forget The Life Part of Work-Life Balance

Work-Life Balance Home

No matter how much you love the challenge and reward of real estate, the fact remains: Most of us don't feel total fulfillment from work alone.

That's where the "life" in work-life balance comes in.

The library is full of books about how to better your life, but it's still easy to lose sight of the basics. From what countless successful sales associates have told us, that means these:

    There's an old saying: "If you don't choose a day to rest, your body will choose for you." In a culture that glorifies working around the clock, it's vital to make time to relax and (especially) sleep. Remember, studies show that work productivity drops sharply above 40 hours a week – and for some people, six hours of focused work is more effective than eight.
    Even if you love 95% of real estate, there'll always be days when that last 5% hits you like a ton of bricks. When you're facing setbacks or "just not into it," having something to look forward to after work can power you up with a much-needed inspiration burst. Don't let all your hobbies and interests fall by the wayside: They keep you grounded.
    Humans are social creatures. Even though you spend plenty of time with colleagues and clients, you need people who understand you on a deeper level. Expanding your friend group can be tough as a working adult, so if you want to see some new faces, consider finding ways to practice your hobbies with others. Take a painting class or join a weekend hiking group.

So, what's the secret to work-life balance? It's different for everyone. Be mindful not only of how you spend your time, but where you focus your attention and energy. When you do, it'll be easier to see how to build a business that gives you the balance you want.


PPC and SEO are not created equal.

Ask any digital marketing expert, and you'll quickly learn that both search engine optimization (SEO) and pay-per-click advertising (PPC) can be effective digital marketing tactics for real estate. After all, a beautiful, information-rich, mobile-friendly real estate website is only an asset if your audience knows where to find it!

Both PPC and SEO are geared toward making sure your website shows up in a prime position in search engine results, but they are not created equal. Let's first take a closer look at the pros and cons of SEO and PPC to help you identify the most effective marketing approach for your real estate business.

SEO Pros

While SEO does require time to see the best results, it's a reliable, proven method for increasing the visibility of your website. In looking at the data, it just makes sense that SEO should be an important part of your overall online strategy. According to Search Engine Journal, 93 percent of online experiences begin with a search engine. Organic search results receive 40 - 60 percent of the total click share depending on whether the user is on mobile or desktop. Compare that to the 4 – 5 percent total click share SparkToro says pay-per-click ads on Google typically garner. From my experience in actively working with over 100 real estate firms on their ongoing digital marketing strategies, the cost per SEO-generated lead is usually significantly less expensive and better qualified when compared to PPC-generated traffic and leads.

SEO Cons

If you're new to SEO, it can be tough to get your head around many of the nuances in doing it properly. Results aren't instantaneous; it does take time for SEO efforts to ramp up as search engines crawl and index your site's pages. Patience is key as you commit to a long-term strategy with ROI down the line. Always remember that with SEO, you're at the mercy of the search engines. Changes to indexing algorithms can have an impact on your rankings, but with a solid SEO plan in place and working with an SEO firm with a proven history, those dips will usually be temporary.

The biggest benefit of pay-per-click advertising is that it provides immediate visibility on the first page of search results. This is important for real estate firms that want to, and will, pay for immediate exposure. In addition, it provides advanced end-user targeting, which will allow you to reach the right audience with increased precision. Finally, PPC has been around for years, so it's fairly easy to find competent people to help manage a campaign.

PPC Cons

The biggest downside to PPC is the long-term investment: To remain competitive, PPC can be very expensive, especially in the real estate market. You're not only competing with your local competitors, but you also have the major portals and franchise sites that have (and will continue) to drive up the costs. For example, I have a client whose "cost per click" cost increased 55% in the last year alone. The impact has been felt even more since their ads were actually showing less, resulting in a decrease in traffic and leads.

If you're dependent on PPC, you have to determine when the expense outweighs the benefit. The significant long-term investment has led some providers to deploy tactics such as forced registration to inflate lead totals. Unfortunately, the results are a frustration for the consumer and the sales associates who are receiving low-quality leads. In many situations, real estate firms are being forced into PPC-focused strategies by third parties because of their lack of ability to execute SEO strategies for the firm. This is not a viable long-term strategy.

Another fairly significant downside is one mentioned above as an SEO pro. PPC ads only get 4 to 5 percent of the total click-through to your site, making it even more important that you have good quality ads showing up as much as possible.


SEO vs. PPCWhat's Better For You?

PPC is a solid channel for traffic and lead generation if this your only option, especially if you are working with a tech provider that isn't good at SEO, and you have an adequate budget to work with. However, it doesn't come close to the traffic

SEO can generate when done properly. For example, one of our enterprise clients is spending nearly double on PPC advertising when compared to SEO, and the results are telling. They're spending $28 per lead for PPC advertising compared to $1.15 per lead through SEO, they also received eight times more organic traffic and 13 times more organic leads through SEO when compared to PPC over the course of 2019.

While it may feel like you have to make a choice between PPC and SEO, the truth is that the most successful real estate businesses will see the best marketing results by combining SEO and PPC strategies. If you're relatively new to digital marketing or haven't prioritized SEO in the past, then PPC is a great way to temporarily bridge the gap while building your website's SEO footprint. At the same time, if your SEO is already in a good place, then PPC can still be a very effective tool when you want to target a specific group of prospects or stretch your influence into a new area.

No matter which option(s) you choose, find a competent partner to help you make your plan a reality. Unfortunately, many companies will claim they know SEO, but typically it's a bunch of buzz words being thrown around in the attempt to make you think they know what they're doing. The best partner will help you understand your metrics and what you're getting from the investment you're making, and how SEO and PPC are impacting your bottom line.


Switching your website to a new provider can be a risky business. One process often filled with stress. The pressure only multiplies what that same vendor is handing the CRM and email platform used by your sales associates to run their real estate businesses.

It is a very public change that impacts your firm's entire online presence and the day-to-day business of your sales associates. That's why it's so important that the switch goes smoothly. Done correctly, and your firm reaps long-term success. Done incorrectly, and failure looms on the horizon.

The same goes for rebranding your company. Your website and email marketing campaigns are no small part of the process. When your company selects a date to announce its rebranding, everything needs to fall seamlessly into place.

What I have learned from our clients as Delta Media Group's Tech Support Manager is that every client has different needs, and each company has specific nuances around how they manage their business. There is no "one size fits all" kind of solution when it comes to onboarding a client and their teams (staying on your toes is what makes it fun, right?).

Nevertheless, I remember one client where the onboarding (and later rebranding) process seemed to go particularly well. That was Coach Realtors in New York's Nassau and Suffolk counties. Looking back, even the issues we encountered along the way seemed to work out so well they were little more than slight bumps in the road as opposed to significant roadblocks.

When outlining my thoughts for this article, I decided to pinpoint those items during the Coach onboarding process that made the project come together so well. By giving you this information, I can help to keep other clients' blood pressure in check when working through their company onboarding, rebranding, or any large project where you work with another party to create something to present to the world.

First and foremost, there's nothing more important than everyone involved knowing the scope of the project. There's nothing worse than working on a project for months under the belief that everyone is on the same page only to find out that something was overlooked when you're just short of the finish line. At that point, it feels less like working on an organized project and more like putting out a forest fire. The best way to avoid this is to have everything defined, and everyone's expectations addressed and out in the open from the beginning. It can take some more time to get started, but the gray hair it saves, in the end, makes it more than worth it.

Next, communication is key. Regularly scheduled meetings can work for this, but I find that sometimes those involved in an onboarding (myself included) might hold off questions and answers for that meeting when they could be knocked out with a quick email right away. When working with Coach Realtors throughout the onboarding process, I worked primarily with LP Finn. If he had a question, he didn't hesitate to give me a call or send me an email. If I ran into an issue with any data or had any questions on how he'd like to proceed with a portion of the project, he was readily available. That allowed us to avoid any delays and power through anything we encountered. Just remaining responsive throughout the process and getting questions, answers, or data back and forth with minimal delay goes a long way toward keeping the project on track.

It also helps to stay flexible. No matter how well we do our job when working out the project scope, there's always a chance of something coming up after the project gets underway that just wouldn't have been apparent at the onset. Maybe we're setting up a data feed for a third party, and they don't store all of the same data that we do, or the lead routing system doesn't assign leads in a way that your old lead routing system did. When moving to a new platform, some things will not work in the same way. Look at this as a perfect time to reassess your workflow. Remember, there's a reason that you left your old vendor, and there's a reason you chose us as your new one.

By creating a plan that takes your needs and workflow into consideration, and if you're open to making some changes regarding how you handle some scenarios, we can both make some adjustments and come up with a solution that makes our platform better and makes your process more efficient than it's ever been. We don't want to be your web or CRM vendor. We want to be your business partner and firmly believe that that kind of relationship makes us both better.

That brings me to the last piece of the puzzle. To bring a project together, we need to trust each other. I'm not saying you should invite me over to babysit (I get enough of that at home anyway), but you should trust that we have your best interests in mind. Your successes are our successes and when you grow, we grow. When we grow, the platform you use to manage your business and digitally present yourself to the world gets better. We trust that you know how to run your business, so there's nothing more valuable to us than your feedback. No one knows better than you how our platform will be used day-to-day, so we're interested in anything we can add or automate that will help you elevate the quality of your business and your life.


When Arizona Best Real Estate partnered with Delta Media Group in early 2019, their reputation for unparalleled relocation services preceded them.

Founded in 1987 and headquartered in Scottsdale, Arizona, their business model can be best described as a relocation company with sales associates.

As an independent, family-owned real estate firm, the company, led by David and Charmayne MacIntyre, has deep roots in the relocation business traced back to RELO, better known as today's Leading Real Estate Companies of the World® (LeadingRE). Their membership in LeadingRE is an essential part of their success that has enabled them to grow network partnerships successfully, leverage their training platform, and gain better insights into technology.

Arizona Best Real Estate has secured the #1 spot for Corporate Relocation over the last five years from Ranking Arizona. It has been recognized for their participation and performance in relocation through LeadingRE. In fact, over the last three years, they have won five 'Award of Excellence' awards and in 2018 the Sapphire Award.

Even with their previous success, they realized that their website and technology needed an upgrade. They not only needed to communicate better with their sales associates, but they also needed tools for their sales associates to better communicate with their clients.

"After an initial conversation, we soon realized that Delta Media Group was so much more than just a website and tools provider," says Allison Rybarczyk, Relocation Director for Arizona Best Real Estate.

"Delta Media Group was able to provide the tools and flexibility to make sales associates relevant in a competitive landscape. Our partnership with Delta Media Group has improved our communication with our sales associates and given them helpful tools and resources to take their business to the next level. The entire team has been incredibly responsive and supportive," continues Rybarczyk.


Since 1983, Haring Realty has been proud to call the greater Mansfield, Ohio area home. The company has 35 sales associates and is a full-service residential and commercial real estate brokerage serving north central Ohio.

Haring Realty has been a Delta Media Group client for nine years and attributes much of its success to the evolution of Delta Media Group's technology platform and search engine optimization services.

"As a small independent broker, it's a challenge to keep up with all the changes in real estate technologies. That's where Delta Media has helped. They are always making improvements to their website platform and CRM. They keep us up to date on the technology side of things so that we can focus our attention on our clients," stated Peter Haring, President and Broker.

"The digital marketing we do as a brokerage is a key benefit to our sales team," Haring continued. "The site must be responsive and easily searchable. It's also important that the CRM be easy to use and integrate well with MLS data. Bringing all of those things together is critical, and that's why I see Delta more as our key marketing partner rather than just the company that hosts our website."

Haring Realty may be a smaller independent brokerage, but they have a mighty presence within the search engines. Having been actively engaged in Delta Media Group's SEO program for four years, they are typically ahead of their competition within the organic results for most search phrases associated with their core markets.

In 2019 Haring Realty increased total website traffic by 36%, organic search traffic by 37%, and total leads by 24%. 

Traffic generated by the SEO strategy accounted for 50% of total traffic to the site and 69% of total leads.

"I make it a habit of reminding myself that we will not be doing business next year in the same way we did the previous year," said Haring, and 2019 was no different. 2019 was a year of expanding into new markets. Facing a lack of inventory, they needed to find new opportunities for growth.

"With all of the data from the multiple MLS integrations combined with our SEO strategies, we are not only competing more with the portals for eyeballs, but we are also able to pick up new business in adjoining markets," Haring said.

2019 was one of their best years on record, and this year will be a new fight in the ever-changing real estate industry. They see no reason to believe the market will be slowing down throughout 2020. However, with a continued lack of inventory, their website and SEO strategy will be even more critical to maintain growth.


You Can Go Home Again

If the name "Cutler Real Estate" sounds familiar, it comes as no surprise. A household name in the Ohio real estate market, Cutler Real Estate has been in business for over 70 years serving the Columbus and Central Ohio, Greater Cincinnati, Northeast Ohio, and Northern Kentucky real estate markets.

Cutler Real Estate OwnersThe company's history and leadership span three generations. When E.L. (Al) Cutler started his real estate business in 1947, hoping to earn enough money to open a sporting goods store, he probably never imagined the extent to which his company would flourish. Real estate soon became Al Cutler's passion, and his love for the business continues with his family and extended family members today.

In the 1970s, the business grew to add Jim Bray, Jim Camp, and Jay Cutler to its leadership team as partners, President, principal broker, and general counsel.

Andy Camp Conference

Today, Andy Camp leads Cutler Real Estate as an owner and its President. We sat down with Camp to talk about his company's past, present, and future growth strategies, but most of all, its relationship with Delta Media Group.

Expanding the Cutler Real Estate Footprint

Cutler Real Estate represented Gallery of Homes and Better Homes and Gardens as a franchisee for over 30 years. In 2005, the company faced the decision to renew its relationship with the franchise network or declare its independence. After a comprehensive review and research, Cutler Real Estate chose to chart its own course in 2006.

And what a wise choice they made. Ultimately, the company's decision allowed them to extend their reach beyond their core markets of the Akron-Canton area.

Andy Camp, Cutler Real Estate's then General Manager, led the firm's aggressive multi-state expansion, which began in 2012 in Cincinnati and rapidly grew into Columbus, Northeast Ohio, and Northern Kentucky real estate markets.

Andy Camp, President and Owner Cutler Real EstateCamp shares, "What started in 2012 really wouldn't have been possible if we hadn't made the decisions we did in 2006 to go independent. The limiting factor of a franchise network would have been completely cost-prohibitive for us to expand into Cincinnati or Columbus. Our decision to look at our company as a legacy brand meant we intended to be here for years and years to come; that expansion was the next step in our growth strategy."

He continues, "Expanding outside of our core markets into a multi-state operation was challenging at first for some of our sales associates that were with us for 10, 12, 15, 20 years. However, if you're not growing, you're shrinking. While change is sometimes tricky, longevity in the real estate business means you need to think differently than the competition. You need to create a vision about how you're going to grow and be successful. You need to understand how to give and take opportunities.

"The decisions we made in 2006 and the brand we built allowed us to take our company anywhere. We have a tremendous growth opportunity, and we're committed to it, but we're not going to forget where we came from either. Akron-Canton remains, and will always remain, an incredibly important part of our company's success."


How Innovation Helped Cutler Real Estate Grow

During the internet's infancy, Cutler Real Estate, led by Jim Bray (then partner and President), adopted the power of technology and the internet into their daily business practices.

Camp comments, "Jim loved technology. He chomped at the bit for the release of the next tech tool. His commitment to technology is why innovation and technology are such an important part of the fabric of our company today. One of the most important things I learned from him was to continue to drive our company forward, we needed to use technology and innovation to do it. We make such a positive impact on people's lives and in their careers. Since technology changes so quickly, it's critical to stay focused on connecting our team with the best platform to impact their clients' lives positively."

Michael Minard CEO and Owner Delta Media Group

Michael Minard, President and CEO of Delta Media Group, comments, "In addition to Jim's partnership in Cutler Real Estate, he independently held interests in Delta Media Group too. His willingness to test drive new technologies at Cutler Real Estate that other firms were not yet ready for helped both companies succeed in our respective industries. Andy's actions today at Cutler Real Estate are carrying on Jim's vision to the next generation of his business and our partnership together."





Andy Camp on Being Named President of Cutler Real Estate

When Andy Camp was named President of Cutler Real Estate in 2017, he became only one of three people to lead the company. Camp shared his thoughts about running a third-generation family business and Cutler's plans for the future with Delta Media Group as its online partner.

Camp says, "To say the least, it's an honor to be at the helm of Cutler Real Estate. 

Cutler Real Estate Awards DinnerOur company has been in business for over 70 years. We have had three generations in this company and a total of three presidents, including me. That is something that I take a great deal of pride in; however, it also comes with a great deal of responsibility."

"Being named President after Jim's passing is something that is very near to my heart. With someone with such big a personality and someone as iconic as Jim Bray, there's only one way you can do this. And it is to take what he worked hard to build and take it to the next level to move our company forward," shares Camp.

Cutler Real Estate's Departure & Return to Delta Media Group

"Cutler Real Estate and Delta Media Group partnered for more than 20 years to bring innovation and technology to our business. During strategic marketing sessions, we decided to move our website and online marketing to a different provider to take those efforts in a new direction," comments Camp. "We evaluated our options in the real estate space and in 2016 decided to change real estate technology providers. At the time, we believed we were partnering with the most innovative and cutting-edge provider in the market."

From 1997 to 2017, Cutler Real Estate and Delta Media Group worked together to grow Cutler's online business. However, after Cutler Real Estate's departure from Delta Media Group, the company saw a total traffic decline of 39 percent. Organic traffic dropped 56 percent (or approximately 74,000 visitors) from 2017 to 2018.

Andy Camp Mike Minard"By leaving Delta Media Group, both of our companies were able to examine our partnership with a fresh set of eyes. To their credit, and the leadership of Mike Minard, Delta Media Group pivoted and invested in innovation while other providers were selling out. So when our new provider sold to RE/MAX, we were able to re-establish a partnership with Delta with a fresh perspective and a shared vision for the real estate technology platform.

Camp continues, "How good is Delta at what they do? They are at the top of their game. Their SEO software is incredible. The SEO software backed into the platform drives traffic and leads to our REALTORS® to help them close more business.

Cutler Real Estate Delta Media Group"Mike Minard and his team at Delta Media Group listen to our ideas and give you their honest opinions about the best way to move forward with a plan. They make you feel like you're their only client, even though you know you're not. They are quick to answer emails, phone calls, and the occasional cry for help. No playing phone tag or waiting days and days for a return email."

Cutler Marketing Team"Here's a prime example of how their expertise in real estate technology places them—AND US—at the top of our games. When we requested that our previous vendor write an MLS data feed for one of our new markets, they quoted us an 11-month time frame to complete the job. When we requested that same feed from Delta, they pretty much finished the project in 24 hours. A delay in data translation for us means our prime cities and neighborhoods cannot be marketed on our website appropriately, causing a lack of traffic, leads, and loss of potential revenue. That is one of the best examples I can give you to demonstrate the differences between having a partner with your best interests in mind and working with just another vendor. Cutler Real Estate views Delta Media Group as an extension of our company. They continually develop new ways to increase our business while saving us money at the same time," says Camp.

Suzi Stepanovich, Cuter Real Estate

Suzi Stepanovich, e-Commerce Manager/Business Development for Cutler Real Estate, says, "I have had the privilege of watching our website evolve over the last 21 years. To say the 'grass isn't always greener on the other side' is an understatement when it comes to a website vendor. We quickly realized during our switch to another vendor and subsequently, our switchback, that we made the right decision. Delta Media Group exceeded our expectations in three short months to develop systems we wanted in place that was outside of their normal platform, and I look forward to collaborating once again to grow together to provide the best, most simple and efficient way to help our customers find their way HOME!"


Andy Camp on the Future of Cutler Real Estate, the Real Estate Business, and Delta Media Group

"As a real estate company that has been around for over 70 years and plans to be here for years and years to come, the business decisions we make today will have rippling effects on the next generations. The internet, technology, and innovation are here to stay, and so is Cutler Real Estate. Remember our philosophy: If you're not growing, you're shrinking? You won't believe what's coming next. We're in development meetings with Delta creating strategies to make buying faster and easier for tomorrow's homebuyer." says Camp.

Cutler Real Estate

Cutler Real Estate, Local REALTORS® with Global Connections

Cutler Real Estate is a proud member of the Leading Real Estate Companies of the World® (LeadingRE) network. With over 750 brokers in 35 countries, Cutler Real Estate can connect you with a highly qualified REALTOR® anywhere. Cutler Real Estate has earned a reputation for delivering superior service to its real estate clients by achieving the results they desire. Nearly 450 Cutler REALTORS® have the training and experience to help you define and achieve your goals.

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