Posts from September 2020

As you read this––maybe on your phone––four out of five Americans own a smartphone. Include folks who use phones that aren't app-friendly, and you get 96%.

Long story short, it's a sure bet almost everyone who will ever need your real estate services also uses a mobile phone every day. And although not all phones can play Angry Birds, virtually all of them are designed to receive text messages.

Formally called SMS text––the acronym stands for Short Message Service––text messaging has exploded in popularity over the last decade. It's not just for teens anymore, either.

For 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year.

People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new n...

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At the time of writing this article, there is a major hot-button issue happening in Florida.

Hundreds, if not thousands, of real estate brokerages were served letters threatening legal action because their real estate websites were not FHA/ADA Compliant. This was all triggered due to the Robles v Domino's Pizza, LLC case last November, where it was ruled that financial compensation was owed to Guillermo Robles as he could not order a pizza through Domino's website, which was not built to be accessible for the vision-impaired.

There is a multitude of reasons why you want your website to comply. First of all, it's just the right thing to do. It would be best if you wanted your site to be accessible for all people, including those with disabilities. Many visually impaired people can use "screen readers" to navigate websites online, and your website must be put together in such a way that supports that type of software.

Another significant benefit of having a web...

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What's Your Story?

When you tell a story, every detail matters. The more vibrant the portrait you're able to paint, the more likely the consumer of the story is to be invested in the outcome. This is true when writing a traditional story, and it's equally important in real estate storytelling. The story you tell through social media, advertising, your blog, your real estate website, and your online platforms is your best opportunity to help shoppers fall in love with your market areas and your business.

Why Storytelling Matters in Real Estate Marketing

The vast majority of real estate customers start searching for a home online, and they aren't just thinking about purchasing a new piece of property. Perhaps they want to move closer to the heart of the city, find a home in a school district that's perfect for their child, live closer to family members, or find the ideal starter home. Without those additional motivations, they may be less invested in search...

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Making a Difference for Its Customers, Communities, and Careers of Its People

One of our magazine's goals is to shine a spotlight on Delta Media Group's customers who take a different approach to succeed in the real estate industry.

Ahead, we'll take a look at Upstate New York's Coldwell Banker Prime Properties and how they're making a positive difference in the lives of their customers, communities, and careers of its people.

A Bit of Background Information First

Coldwell Banker Prime Properties was established in 1986 by Kenneth M. Raymond and R. James Long, followed by RJ Long in 2015. They are the Number One Coldwell Banker franchise in New York State. They are the fourth largest Coldwell Banker in the 19 states that make up the Northern Region, and among the top ten in the United States.

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At home, in the office, and really in life overall, our most valuable resource is time.  The more time you can free up by removing repetitive tasks from your day, the more you'll have for more important things.

Wouldn't you prefer to go camping with the family, sit down with a good book, learn a new language, or finish that landscaping project you've been putting off for three months that your spouse won't stop mentioning...Okay, I might be talking about myself with those... rather than sending 100 emails and text messages to prospects and current and past clients every day?

We all know that prospecting through email and SMS text message marketing is essential for running your real estate business. Let's face it; you don't see a dozen marketing emails pass through your inbox every day because that type of marketing doesn't work. However, just because it needs to doing doesn't mean you need to spend a lot of time doing it manually or spend a lot of money on an assist...

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