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Posts from January 2020

Real Estate Marketing And Technology

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January
16

January
16

Tell the story of your business with a real estate website that creates the ultimate online version of your company.

Take a tour of a few of Delta Media Group's most recently launched customer websites to see what is in store for you.

www.coachrealtors.com
www.joincoach.com
www.hereyoucan.com
www.counselorrealtyofrochester.com
www.strano.com

Click Here to Read More...

January
15

Making It Easier for Your Sales Associates to Adopt New Technology

When I started training people on how to use our DeltaNet platform, I thought I had a pretty good handle on what "training" was. You take a thing that you know how to use and tell someone else how to use it, right? Maybe there will be a question or two about things you didn't think of or clarify well enough, but that's about it. After that, they'll know how to use it too, and you can call it a day. However, after spending a substantial amount of time with different people, across various organizations, and in different situations, I've concluded that the "how-to" is only a piece of it, and even that piece isn't just me showing and someone else watching.

When it comes to the"how-to" in tech...

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January
15

According to the FBI, cybercrimes targeting real estate transactions cost $150 million in 2018.

More than 11,000 victims were harmed including buyers, sellers, and real estate professionals.

Because sales associates have high-income potential and are visible in their community online and off, they're attractive targets for hackers aiming to take advantage of their hard work.

Over the last few years, a whole new crop of scams has put sales associates in the hot seat.  When fraud hits, you can lose months of hard work.  Even worse, buyers you've been helping can see their whole life savings disappear in a flash.

Real estate scams happen fast and are hard to trace, but that doesn't mean you're a sitting duck.  

Luckily, scams don't happen on their own. They can't go forward unless someone – like you, your client, or a lender – makes a mistake. Just like guarding your wallet when you go on vacation, a little preparation keeps you from gett...

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January
14

The 2020 Conference Season is Upon Us

My busiest time of year is typically the last week of January through the middle of May, which is due to having a conference or event to go to nearly every other week in that time frame. There are so many real estate conferences or gatherings going on, it seemed appropriate to put together my thoughts on how to make the most out of every conference you attend each year.

The very first thing I do once I've decided which events I'm planning to attend is to see which conferences have a dedicated app to get additional information about the event. So many great conferences such as Inman Connect, LeadingRE, NAR, and dozens of other regional and franchise-based events offer dedicated mobile apps where you can start to make an itinerary of which sessions you want to attend based on your schedule.

When booking sessions one of the main ways I gauge which events I think will be worth my time is if a speaker is giving a session tha...

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