Posts from October 2019

Homebuyers often have questions about the commissions earned by the sales associate for their real estate transactions. Now, more customers will have the opportunity to get those answers quickly.

Northwest MLS, a major nonprofit Multiple Listing Service founded in 1984, has recently ruled that sales associate commissions can be published along with the listings in their MLS system. It should be noted that the ability to display commissions online is optional and not a new mandatory regulation.

This change began on October 1, 2019 and will initially impact about 30,000 sales associates.

Northwest MLS is not the only major organization in the industry to decide to publish sales associates' commissions upfront. Real estate firm, Redfin, is moving forward with similar measures; however, it should be noted that Redfin only...

Click Here to Read More...

Most real estate clients will buy a home from the existing housing inventory in their area. Other customers, however, are often drawn to make their dreams a reality through a brand new build. It's an amazing opportunity for them and you!

By partnering with custom home builders, you can launch a whole new revenue stream in your business.

At the same time, you add more value for your clients who've purchased a lot—streamlining their journey to the new home they want.

It also works in reverse: Your builder partner can refer their clients to you to help them acquire the land they need. Either way, you can earn a commission as clients go forward.

On top of a boost in revenue, you'll raise visibility for your land...

Click Here to Read More...

The definition of luxury real estate changes as you move from market-to-market across the United States. Some areas define a luxury home as starting at $1 million. In other markets, the same $1 million home would start at $5 million.

It's no wonder that owners of these upscale homes want only the most knowledgeable and experienced sales associates to represent their properties.

Top luxury sales associates know selling a client's high-end property requires a very different mindset and approach than selling a more traditional home. From communicating with clients to advertising, marketing, and everything in between, selling a luxury home often requires a level of expertise only experienced associates have mastered.

From high-end mansions to beachfront palaces, luxury home sales often involve a significant investment of time, budg...

Click Here to Read More...

Real estate firms from across the country are investing in CRM software

As sales associates, meeting new people and hearing their stories is one of the best things about the job.  

On the flip side, managing leads, sending follow-up emails, and remembering appointments can be a pain. That's especially true if you're trying to get the job done without using customer relationship management (CRM) software.

CRM software provides sales associates with an automated platform to expedite routine processes and stay in touch with clients and leads. They are proven assets for real estate firms and sales associates. 

One such firm is Old Dominion Realty, located in the...

Click Here to Read More...

Much of real estate comes down to time-tested sales skills. Using those skills is the way sales associates help people achieve their goals in a way that works for them. That's true of all sales associates, no matter their market or background.

The digital revolution has transformed real estate in many ways. The differences matter, but in the long run, many of them are not as complicated as they seem. The heart of the business remains the same: Finding ways to serve others' needs.

To do that, sales associates need to prospect leads, nurture them, secure listings, attract buyers, close transactions, and keep relationships alive, building a stable and reliable referral network. The role of technology is to make these tasks faster and easier, not to replace them.

To get the job done right, sales associates search out a real estate c...

Click Here to Read More...