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Originally I hadn't planned on doing the cover article for the first issue of Real Estate Marketing and Technology. I generally tend to try and stay behind the scenes quietly doing my thing at Delta Media Group. I've been this way for nineteen years!
However, with 2020 almost here and all the technology changes we have pushed within the real estate industry the past three years, it's only fitting that I share what is going on inside my head.
Lately, I have been doing a tremendous amount of reflection on how far the real estate industry has come in the past twenty years and envisioning where I see it heading.
This subject is especially relevant more than ever given the technology shakeups that have happened within our industry over the past couple of years. In this time, we saw no fewer than four major technology moves...
Homebuyers often have questions about the commissions earned by the sales associate for their real estate transactions. Now, more customers will have the opportunity to get those answers quickly.
Northwest MLS, a major nonprofit Multiple Listing Service founded in 1984, has recently ruled that sales associate commissions can be published along with the listings in their MLS system. It should be noted that the ability to display commissions online is optional and not a new mandatory regulation.
This change began on October 1, 2019 and will initially impact about 30,000 sales associates.
Northwest MLS is not the only major organization in the industry to decide to publish sales associates' commissions upfront. Real estate firm, Redfin, is moving forward with similar measures; however, it should be noted that Redfin only...
Most real estate clients will buy a home from the existing housing inventory in their area. Other customers, however, are often drawn to make their dreams a reality through a brand new build. It's an amazing opportunity for them and you!
At the same time, you add more value for your clients who've purchased a lot—streamlining their journey to the new home they want.
It also works in reverse: Your builder partner can refer their clients to you to help them acquire the land they need. Either way, you can earn a commission as clients go forward.
On top of a boost in revenue, you'll raise visibility for your land...