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Posts from November 2nd, 2020

Real Estate Marketing And Technology

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November
2

How Will You Remember 2020?

I am going to ask you to pause and think for one minute before you continue reading and answer for yourself the following question:

"One year from now, when I look back on what my business did in 2020, what will I remember?"

I love this type of exercise. It forces me to change my mode of thinking and create goals; to develop targets.

I'm sure it is only natural to think about COVID-19 and the impact it has had on your business, on your relationships in business, on the economy, and on buyer and seller behavior and needs. It only makes sense if most of your thoughts regarding COVID-19 are negative. However, if we are honest, there have also been positive outcomes during this global tragedy.

While you and I cannot change the reality of COVID-19 and its impact on our businesses, we still have control over everything else in our businesses.

So, let me ask some direct question...

Click Here to Read More...

November
2

Texting––formally called SMS for Short Message Service––is exploding in digital marketing.

Gone are the days when your customers had a limited number of texts to hoard every month. Virtually all smartphone owners have hundreds, thousands, or unlimited texts. With the relaxation of those old restrictions, the text is transforming into a compelling, personalized medium for starting conversations.
 
Over six billion texts are sent every day in the U.S., adding up to a whopping 180 billion every month. And customers are on board: 75% of those surveyed said they are comfortable getting texts from brands as long as they are opt-in. 67% have said they want the option to schedule appointments by text.

SMS Text Marketing & Millennial Buyers

Over the last few years, Millennials have turned out by the thousands leaving many wondering what they want when it comes to real estate.
 

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