Helping buyers connect with properties and neighborhoods is as crucial as ever in the COVID-19 era, but in-person tours simply aren't practical or possible in most markets due to the pandemic. As with so many of the unique challenges in the COVID-19 real estate world, technology is helping to bridge the gaps and allow buyers to fall in love with homes from a distance. Aerial drones filled a valuable niche in real estate marketing even before the pandemic, but their use has only grown more prominent during the last year. With creative use of drone footage, you can help buyers fall in love and help sellers show off their properties from a whole new perspective.

Highlighting the Use of Drones in the COVID-19 Real Estate World

Why Drones Have Truly Taken Off in Real Estate in 2020

The challenges posed by COVID-19 and precautions in place to prevent its spread have impacted every part of life, including real estate. Many markets have restrictions currently in place that make touring homes and neighborhoods in person impractical, or sometimes even impossible And while there are some more "open" communities around the country, many real estate clients won't be comfortable making tours in person. Virtual tours and online research have taken an even more important role in buying a new home than ever before, with drones providing valuable footage that simply can't be obtained in any other way.

How Buyers Are Adapting to Shopping in the COVID-19 Era

The good news is that even with all of the unique challenges we have faced in 2020, buyers are still very interested in purchasing homes and sellers still want to find the right buyer for their properties. Today, buyers rely on virtual tours for learning about the homes and neighborhoods that pique their interest. They are looking for detailed footage that really helps them fall in love with a home and neighborhood. This includes all of the photos/video that you're already used to gathering from ground level, but a view from above can really help tie the whole package together. That's where aerial drones enter the picture.

Read on to discover all the ways drone photos can give buyers and sells a brand-new angle on the real estate market.