Posts made by author 'Debbie Briggs'

Technology keeps us connected in so many ways, and it's especially critical for sales associates in the real estate industry. Staying in touch with buyers and sellers at every stage of a real estate transaction builds confidence and trust. Tools such as social media and CRM software help keep the lines of communication open and contribute to the growth of those customer relationships.

Social media ads can boost your visibility and keep you top-of-mind with customers in every phase of the buying process. Customizable emails, ecards, flyers, and texts via the DeltaNET™️ 6 CRM keep sales associates top-of-mind so that when a customer is ready to buy or sell, your name is number one on their list.

We asked sales associates from across the country about the technology they use on a daily basis that helps them be successful.

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Listing Photos Done Right

If you aren't assigning your sellers homework before you take listing photos, you should be. According to research from the National Association of REALTORS®, 90 percent of buyers begin their home search online. The most important factor in deciding which listings to view? The photos, of course, according to 85 percent of home shoppers.

"NAR tested how much time people spend looking at the different parts of a listing—the photos, the home data, the 'yada yada' remarks the sales associate writes—and the longest time by far is spent on the photographs," says Heather M. Neill, broker and owner of

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