Posts made by author 'Harley Wolfarth'
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10
MAKING A COMMITMENT: Fine-Tuning Your Marketing Efforts in 2021
It's a new year and, after the year we've just had, it couldn't come soon enough. Now that we've made it through all of the surprises 2020 threw at us, there's no better time to revisit and recommit to your marketing efforts in order to make the most out of 2021.
To that end, I put together this article to reintroduce you to some of the tools in the DeltaNET™ that you can use to help you make the most out of that SOI you've been building for years. There might even be a thing or two in there that can do all of that with just a little bit of setup, so you don't spend your days on the phone prospecting new clients as well. Let's start out 2021 right.
First and foremost, get that customer database of yours imported into the DeltaNET. There are plenty of tools in the system to help you organize your database, help you reach out to your customers, and even reach out to those customers on your behalf, but none of that does you any good if your customers aren't in there....
18
TRAINING, TOOLS & TECHNIQUES: Training in the DeltaNET™️ 6 CRM
Being an effective trainer can be challenging in the best of scenarios. I won't dive deep into the art of teaching here (and make no mistake, it really is an art), because that's a very big topic in its own right, and I'm certainly not the authority there anyway. Nevertheless, in its purest form, I see training as breaking a complex action down into a series of easily digestible steps. Anyone that follows those steps can then perform that action, regardless of how complex it is.
But, what if you're training a group of people that could all potentially follow different paths to complete the same action. Not because there are several ways of doing the same thing (though there are), but because each user may have created their own path based on the workflow that best suits them. They may have even removed paths that were accessible to them at one point because, at the time, they believed they wouldn't need them. Those things are possible in the DeltaNET™️ 6 CRM platf...
14
TRAINING, TOOLS & TECHNIQUES: How to Take Back Your Time
At home, in the office, and really in life overall, our most valuable resource is time. The more time you can free up by removing repetitive tasks from your day, the more you'll have for more important things.
Wouldn't you prefer to go camping with the family, sit down with a good book, learn a new language, or finish that landscaping project you've been putting off for three months that your spouse won't stop mentioning...Okay, I might be talking about myself with those... rather than sending 100 emails and text messages to prospects and current and past clients every day?
We all know that prospecting through email and SMS text message marketing is essential for running your real estate business. Let's face it; you don't see a dozen marketing emails pass through your inbox every day because that type of marketing doesn't work. However, just because it needs to doing doesn't mean you need to spend a lot of time doing it manually or spend a lot of money on an assist...
15
Get Face to Face (Virtually) with Clients Using Video
I'm going to level with you. I hate supporting third party software--I really do.
I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.
Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can...
4
TRAINING, TOOLS & TACTICS: Landing Your Next Listing Presentation
Plain and simple, I'm a tech guy. The art of selling is just beyond me. Ask me to sell an old car on Craigslist and watch me go pale; it's embarrassing. Probably one reason I'm don't sell homes for a living. However, I do know about the tools and technology involved in helping sales associates succeed in the real estate business.
There's a lot of nuance and expertise involved when it comes to listing, marketing, and ultimately selling a home. As a real estate professional, your goal is to do everything you can to sell your clients' homes with the fewest headaches along the way.
I'm not telling you anything you don't already know when I say that, as a listing agent, every closing starts with getting the listing. Fortunately, I can tell you about several tools available to you within the DeltaNET 6 platform that covers all the bases of the selling process to get that next listing and set you well on your way to getting that next closing.
Automated Valua...
