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Posts made by author 'Harley Wolfarth'

Real Estate Marketing And Technology

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March
9

Switching your website to a new provider can be a risky business. One process often filled with stress. The pressure only multiplies what that same vendor is handing the CRM and email platform used by your sales associates to run their real estate businesses.

It is a very public change that impacts your firm's entire online presence and the day-to-day business of your sales associates. That's why it's so important that the switch goes smoothly. Done correctly, and your firm reaps long-term success. Done incorrectly, and failure looms on the horizon.

The same goes for rebranding your company. Your website and email marketing campaigns are no small part of the process. When your company selects a date to announce its rebranding, everything needs to fall seamlessly into place.

What I have learned from our clients as Delta Media Group's Tech Support Manager is that every client has different needs, and each company has specific nuances around how they manage thei...

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January
15

Making It Easier for Your Sales Associates to Adopt New Technology

When I started training people on how to use our DeltaNet platform, I thought I had a pretty good handle on what "training" was. You take a thing that you know how to use and tell someone else how to use it, right? Maybe there will be a question or two about things you didn't think of or clarify well enough, but that's about it. After that, they'll know how to use it too, and you can call it a day. However, after spending a substantial amount of time with different people, across various organizations, and in different situations, I've concluded that the "how-to" is only a piece of it, and even that piece isn't just me showing and someone else watching.

When it comes to the"how-to" in tech...

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October
4

Yes, Corinna, I'm Looking at You

The other day, I found myself in a conversation with a business partner and friend, Corinna Decker from Wagner Realty, which led down a path we don't often go.

As the Technical Support Manager at Delta Media Group, our marketing and technology partners often bring to light new ways about how to use our DeltaNet® platform.

Corinna pointed out we should not view the DeltaNet's functions and features as a handful of steps to get a job done. We should look at it as several steps working together to create a complete workflow. It occurred to me that it is a road we should travel more often.

After all...

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