Posts made by author 'Franklin Stoffer'

One thing I'll likely always remember is attending the LeadingRE annual conference in March of 2020. The conference theme was "Wealth, Wisdom, and Wellness," and Delta Media Group® CEO Michael Minard was hosting a seminar titled "Taking Advantage of the Roaring '20s." Why is this relevant to technology migrations? The world was caught off guard by COVID-19 the same way many brokerages find themselves caught off guard when their technology vendor suddenly decides to let their business be acquired.

If there's one major theme in the real estate technology sector over the last three years, it has certainly been mergers and acquisitions. One in particular, though, stood out from the rest. Booj, one of the industry's leading technology firms, who had made their name inside of the independent brokerage circles like LeadingRE®, suddenly became a part of the RE/MAX family. Over 60 brokerages representing nearly 100,000 real estate agents had the rug quickly pulled out from under th...

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If you have a residential real estate website, that is just the first step of many for how you should be representing your brand online. There is power in a strong online brand. Often real estate companies get too tied up in the "lead generation" elements of websites (which, of course, are critically important, but not the only important part of your website) and don't focus enough on how they are actually representing their business online.

Delta Media Group® has provided residential real estate websites for over 26 years, dating back to 1994. However, many don't realize that we also create beautiful commercial brokerage websites, career and recruitment websites, "kiosk" sites, and so much more. Any vendor in this vertical should easily support all of your business elements, not just the templated residential sites that all look identical.

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At the time of writing this article, there is a major hot-button issue happening in Florida.

Hundreds, if not thousands, of real estate brokerages were served letters threatening legal action because their real estate websites were not FHA/ADA Compliant. This was all triggered due to the Robles v Domino's Pizza, LLC case last November, where it was ruled that financial compensation was owed to Guillermo Robles as he could not order a pizza through Domino's website, which was not built to be accessible for the vision-impaired.

There is a multitude of reasons why you want your website to comply. First of all, it's just the right thing to do. It would be best if you wanted your site to be accessible for all people, including those with disabilities. Many visually impaired people can use "screen readers" to navigate websites online, and your website must be put together in such a way that supports that type of software.

Another significant benefit of having a web...

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Websites and online technology platforms can be a large investment. For many sales associates and real estate brokerages, your online spend can be a considerable portion of your annual expenses. Having a stunning website with an integrated CRM platform and ongoing digital marketing strategies is an extremely worthwhile investment that can pay huge dividends to your firm. Some of our clients attribute that more than 30% of their closed transactions originated from their website and ongoing online strategies. That said, sometimes managing these strategies just isn't in the budget.

What most real estate firms haven't taken advantage of is how to effectively manage your online technology platform as a tool to open up new revenue streams. I don't mean in the traditional way of generating new business or recruiting new agents to your company. Many real estate platforms today, including the DeltaNET, offer integrated strategies revolving around advertising other partners affiliated...

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When it comes to real estate websites, I have only ever heard of two primary goals that real estate firms and sales associates want to accomplish. NUMBER ONE, they want their website to generate business or leads. NUMBER TWO, they want their website to showcase their unique brand and be a place for their company to have a powerful identity online. In my opinion, the only way you can truly accomplish both a powerful lead-generating website that also speaks to your brand is to offer the most robust search functionality in your market with an easy-to-use design.

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