With the ability to talk to thousands of past and current clients for a few dollars a month, email scales with your practice better than any other digital marketing technique. Sophisticated email drip campaigns that use data directly from your Customer Relationship Management suite can run 24 hours a day with little intervention.

Still, email has a learning curve to conquer before you'll be able to make the most of it!

There are two significant challenges when it comes to a flourishing subscriber list:

• Getting leads to consent to join your list

• Providing useful and informative content

Excited to get started? Don't forget: Before anyone gets to see your carefully crafted messages, they have to opt-in. Federal laws prohibit sending unsolicited commercial email, and many U.S. businesses strive to comply with the standard set by the EU's General Data Protection Regulation, which is even more strict.

Luckily, there are plenty of ways for real estate pros to give leads a chance to opt-in. For example, you could send an automatic invitation to prospective buyers who register for an open house. Many will join if you offer something valuable, such as inside information on the local market. The bigger challenge is keeping people on your list until they become confirmed customers.

Read On to Learn How A Properly-Curated Email List Can You Separate You From the Pack