Posts made by author 'Real Estate Marketing & Technology'

According to a 2019 study by the National Association of REALTORS® (NAR), websites are now the most trusted source of real estate information around.

That's right--your website can actually rate above you in perceived trustworthiness. And 44% of buyers look for properties online before they think about getting in touch with a sales associate.

The lesson is clear: Your website is your #1 selling asset. But that doesn't mean your personality no longer matters. If you want to get the most from digital marketing, you still take center stage.

That's because the most successful sales associates around are embracing video.

Research from NAR also says 39% of homebuyers used sites with embedded video during a recent home search. More than half of buyers considered that video content "very useful" in making their buying decisions.

Video is here to stay. If you haven't gotten started with it yet, now is the time.

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In today's digital world, social media is a powerful marketing tool for all types of businesses, and the real estate industry is certainly no exception.

Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media in some form for their businesses.

Over 80% of online users are active on Facebook, opening the door to countless opportunities to opportunities for real estate firms and sales associates. As a real estate professional, you understand what a significant impact social media has on building trust with your clients and generating leads for your business.

Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand, as well as your listings. It's an essential part of your marketin...

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Change is hard, but managing the countless daily tasks of the modern real estate sales associate without the best real estate technology is even harder. The truth is that every sales associate would like to spend more time selling homes, and less time on repetitive daily tasks. Real estate technology is a game-changer precisely because it unlocks more time for sales associates to focus on the parts of the job that they love most, without compromising on the daily, nuts and bolts tasks that drive new business to your real estate firm.

Every sales associate has their own workflow, and it's crucial to help associates understand how a short-term disruption to that workflow to integrate a new tool can ultimately lead to huge long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible...

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Today, both real estate firms and sales associates have access to a more robust selection of lead-generation tools than ever before, with online marketing leading the way. From your real estate website to blogging, social media, and search engines, there's no shortage of tools to help your business shine. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market.

1. Make It Easy to Search Listings on Your Real Estate Website
   If you want to generate leads online, then you need a great real estate website. And if you want new prospects to visit your website, then integrating IDX listings search is an absolute must. Most real estate shoppers start their home search online and will b...

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