Posts in category 'November 2019'

The definition of luxury real estate changes as you move from market-to-market across the United States. Some areas define a luxury home as starting at $1 million. In other markets, the same $1 million home would start at $5 million.

It's no wonder that owners of these upscale homes want only the most knowledgeable and experienced sales associates to represent their properties.

Top luxury sales associates know selling a client's high-end property requires a very different mindset and approach than selling a more traditional home. From communicating with clients to advertising, marketing, and everything in between, selling a luxury home often requires a level of expertise only experienced associates have mastered.

From high-end mansions to beachfront palaces, luxury home sales often involve a significant investment of time, budg...

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Real estate firms from across the country are investing in CRM software

As sales associates, meeting new people and hearing their stories is one of the best things about the job.  

On the flip side, managing leads, sending follow-up emails, and remembering appointments can be a pain. That's especially true if you're trying to get the job done without using customer relationship management (CRM) software.

CRM software provides sales associates with an automated platform to expedite routine processes and stay in touch with clients and leads. They are proven assets for real estate firms and sales associates. 

One such firm is Old Dominion Realty, located in the...

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Much of real estate comes down to time-tested sales skills. Using those skills is the way sales associates help people achieve their goals in a way that works for them. That's true of all sales associates, no matter their market or background.

The digital revolution has transformed real estate in many ways. The differences matter, but in the long run, many of them are not as complicated as they seem. The heart of the business remains the same: Finding ways to serve others' needs.

To do that, sales associates need to prospect leads, nurture them, secure listings, attract buyers, close transactions, and keep relationships alive, building a stable and reliable referral network. The role of technology is to make these tasks faster and easier, not to replace them.

To get the job done right, sales associates search out a real estate c...

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Many different people contribute to a successful real estate transaction.

When it comes to the best outcome for the buyer, though, three figures are most important. First is the buyer or buyers. Next is the sales associate, who helps them protect their interests throughout the process. And finally: the mortgage lender.

Many buyers are intimidated by the lender's role in the process. That's especially true of first-time homebuyers. But the right lender is truly the unsung hero of a home purchase. He or she can help put buyers on a trajectory to better financial health for years to come.

It's easy for buyers to come into the process with an adversarial mindset. Some of them even start in this mode when it comes to their friendly neighborhood sales associates. But, like it or not, most of them will need a lender--and that...

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Every home a person will ever buy is a snapshot of their needs at a particular time in life.

After college or work experience, rising professionals will buy their first homes. Young families will look for larger places to move into. Elders will downsize so they can enjoy the spoils of retirement. And more "found families" are choosing to go it together in bigger homes.

All in all, a house is doing well if it meets everyone's needs for five to seven years.

With that in mind, all sales associates should ask themselves:

How will I know when my latest client needs another home?

In all the celebration that follows closing day, it's essential not to overlook the opportunity to keep the relationship fresh. It might be many ye...

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