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Posts made by author 'Stephanie Hollender'

Real Estate Marketing And Technology

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November
13

In 2019 Long Island's Coach Realtors launched a corporate rebranding campaign, "Here You Can," positioning the company for its future using messages of inspiration and possibility.
 
As a part of this month's cover story, the leadership team at Coach Realtors shares how "Here You Can" sets the tone for its sales associates, the public, and the community it serves.

Coach REALTORS Here You Can

Here You Can Build A Legacy

Coach Realtors' story begins with a friendship that started during World War II. That friendship continued and grew into a business partnership between the wartime friends in 1954. The foundation of that business still exists today in Long Island's Coach Realtors, owned and operated by the Finn family since 1980.

Larry and Georgianna Finn acqui...

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November
11

They Made the Switch. Will You?

Watson Realty recently switched back to being an independent company after 15 years of co-branding with a national brand. While the national affiliation offered many positive benefits, overall, Watson's leadership decided it was time to revisit its roots and further dominate their marketplace on their own.

Part of their decision-making process included the options afforded to them by Delta Media Group®. With its robust web platforms and back-end marketing automation, Watson found most, if not all, of the tools it needed to help their agents experience more production and effective time management was found with Delta Media Group.
September
14

Making a Difference for Its Customers, Communities, and Careers of Its People

One of our magazine's goals is to shine a spotlight on Delta Media Group's customers who take a different approach to succeed in the real estate industry.

Ahead, we'll take a look at Upstate New York's Coldwell Banker Prime Properties and how they're making a positive difference in the lives of their customers, communities, and careers of its people.

A Bit of Background Information First

Coldwell Banker Prime Properties was established in 1986 by Kenneth M. Raymond and R. James Long, followed by RJ Long in 2015. They are the Number One Coldwell Banker franchise in New York State. They are the fourth largest Coldwell Banker in the 19 states that make up the Northern Region, and among the top ten in the United States.

Coldwell Banker Prime Pa...

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September
14

Better Homes and Gardens® Real Estate The Masiello Group's 54 plus years in the real estate industry has taught them quality isn't something you can see or touch. It's something you simply feel and know.

When many Northern New Englanders hear the name "The Masiello Group," it evokes fond memories of first homes, moving days, and dreams come true. When they tell of the quality experiences they enjoyed because of their Masiello Group sales associates' dedication, it's with the confidence in knowing they chose the right real estate team to stand by their side.

The Masiello Group Cover Storyt

THE HIGH CALIBER OF PEOPLE MAKI...

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July
15

Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the faucets. Apply it to your real estate business, and it's the sound of profit.

Drip campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust. Helpful and informative emails let you build an ongoing connection.

Targeted email has some of the highest return on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more – that is, you stand to make $40 for every $1 you invest.

How can that be?

Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you recruit more subscribers.

And it naturally solves one of the biggest proble...

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