Posts with tag 'Highlights'

As a sales associate, every listing presentation is an opportunity to earn trust, demonstrate value, and ultimately win new business. Of course, every other associate who makes a presentation to that seller will have the same goals. Use these ideas to set yourself apart from the competition and win sellers.

1. Start with a Detailed CMA
   A detailed, well-presented CMA is vital at any listing presentation, so it's a must-have even if competing sales associates do the same thing. Set your CMA apart by providing crucial context, and presenting information that is easy for the seller to digest.
2. Go Beyond Your CMA to Demonstrate Neighborhood Expertise
   While a CMA can tell a seller a great deal about how similar homes in the area have been priced, it doesn't always tell them why a price is what it is, or what demographics are most likely to meet that price. This is one area where your local expertise can help you stand out from t...

Click Here to Read More...

Our 40 Favorite Social Media Posts to Share

Your social media pages are prime spots to build better connections with current and prospective clients––if you know how to get their attention. We've compiled a list of 40 favorite social media posts to share on your social media pages.

Attract Buyers and Promote Your Latest Listings

1. Share your "Listing of the Week" to highlight properties and generate engagement.
2. Link to the listing search function on your site to connect buyers with their ideal homes.
3. Integrate MLS search so buyers can click through from listing profiles directly to your website.
4. Promote website content for buyers like home shopping how-to guides, market reports, and blog posts.
5. Let buyers know when you'll be hosting in-person open houses, or going live with virtual open houses.
6. Highlight price reductions to help buyers find great deals on homes.
7. Infographics never go out...

Click Here to Read More...

Fletcher Bright Realty is one of the oldest and most respected names in Chattanooga real estate, with a history dating back to 1927. The founder Fletcher Bright instilled the values of honesty, integrity, hard work, and exceptional service as cornerstones of his business.

Beloved by the community, Fletcher Bright was known as a husband, father, real estate mogul, and--a world-class fiddler!

That last quality was the inspiration behind the 3 Sisters Bluegrass Festival and is a vibrant part of Fletcher Bright's legacy.

Strike Up the Band: The Beginning Years of The 3 Sisters Bluegrass Festival

What started as one man's passion for bluegrass music has gained popularity and has been named one of the Five Best Bluegrass Festivals in the Count...

Click Here to Read More...

As part of my job, I have the opportunity to talk to many real estate firms, which allows me to gain insights into their businesses and their markets in general. Given that 2020 has been an exciting year in real estate, to say the least, these conversations provide me a better understanding of the challenges that firms and sales associates face as well as opportunities that have emerged.

I had the opportunity to sit down with Jim Fox, V.P. General Sales and Operations for Stouffer Realty located in Akron, OH, to get his take on the first half of the year. They are a 170 agent firm servicing Northeast OH.

As with most, COVID blindsided the organization. In dealing with a crisis of this magnitude,...

Click Here to Read More...

Virtual open houses have become the norm in real estate markets across the country, allowing clients to practice social distancing while still marketing their property or shopping for their next home. As communities reopen, many clients prefer the safety, security, and convenience of virtual open houses. As all top-performing sales associates know, adapting to an ever-changing industry is key to success in real estate. So now is the time to make sure that you're bringing your "A" game with virtual open houses, and we've got some tips to help you do just that.

Why Virtual Open Houses Are Great Tools for Sales Associates

Even before social distancing became the norm, virtual tours, and open houses were valuable tools for reaching buyers wit...

Click Here to Read More...