Posts with tag 'Highlights'

Staying connected with clients is one of the most important jobs for any real estate sales associate. The circumstances of 2020 have shined a light on the vast amount of real estate tech available to help you stay in touch. Real estate clients of all ages rely on tech more than ever to stay connected, so understanding the tools available is key to growing your business.

Use our guide to the real estate tech your business needs to stay connected with clients.

SMS Text Marketing & Millennial Buyers

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As you read this––maybe on your phone––four out of five Americans own a smartphone. Include folks who use phones that aren't app-friendly, and you get 96%.

Long story short, it's a sure bet almost everyone who will ever need your real estate services also uses a mobile phone every day. And although not all phones can play Angry Birds, virtually all of them are designed to receive text messages.

Formally called SMS text––the acronym stands for Short Message Service––text messaging has exploded in popularity over the last decade. It's not just for teens anymore, either.

For 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year.

People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new n...

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What's Your Story?

When you tell a story, every detail matters. The more vibrant the portrait you're able to paint, the more likely the consumer of the story is to be invested in the outcome. This is true when writing a traditional story, and it's equally important in real estate storytelling. The story you tell through social media, advertising, your blog, your real estate website, and your online platforms is your best opportunity to help shoppers fall in love with your market areas and your business.

Why Storytelling Matters in Real Estate Marketing

The vast majority of real estate customers start searching for a home online, and they aren't just thinking about purchasing a new piece of property. Perhaps they want to move closer to the heart of the city, find a home in a school district that's perfect for their child, live closer to family members, or find the ideal starter home. Without those additional motivations, they may be less invested in search...

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The digital house hunt is becoming a fundamental part of American life. The National Association of REALTORS® (NAR) Research Group has tracked digital homebuying trends for years. Not surprisingly, they've discovered that more people are looking online first when they want to find the perfect new home.

NAR's Real Estate in a Digital Age 2019 Report states 44% of buyers looked for a home online first. The younger the buyer, the more likely they were to turn to digital technology first or even exclusively compared to their elders.

In fact, 98% of older Millennials (born 1980-1989) used the internet in their search.

There are two huge factors driving this, and neither one is going to change: Younger buyers are comfortable using digital technology to make informed decisions.

Smartphones and other mobile devices are now used in every aspect of life.

About 76% of all buyers surveyed found their new home using their favorite mobile device. That mak...

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