Real Estate Marketing And Technology

At home, in the office, and really in life overall, our most valuable resource is time.  The more time you can free up by removing repetitive tasks from your day, the more you'll have for more important things.

Wouldn't you prefer to go camping with the family, sit down with a good book, learn a new language, or finish that landscaping project you've been putting off for three months that your spouse won't stop mentioning...Okay, I might be talking about myself with those... rather than sending 100 emails and text messages to prospects and current and past clients every day?

We all know that prospecting through email and SMS text message marketing is essential for running your real estate business. Let's face it; you don't see a dozen marketing emails pass through your inbox every day because that type of marketing doesn't work. However, just because it needs to doing doesn't mean you need to spend a lot of time doing it manually or spend a lot of money on an assist...

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The digital house hunt is becoming a fundamental part of American life. The National Association of REALTORS® (NAR) Research Group has tracked digital homebuying trends for years. Not surprisingly, they've discovered that more people are looking online first when they want to find the perfect new home.

NAR's Real Estate in a Digital Age 2019 Report states 44% of buyers looked for a home online first. The younger the buyer, the more likely they were to turn to digital technology first or even exclusively compared to their elders.

In fact, 98% of older Millennials (born 1980-1989) used the internet in their search.

There are two huge factors driving this, and neither one is going to change: Younger buyers are comfortable using digital technology to make informed decisions.

Smartphones and other mobile devices are now used in every aspect of life.

About 76% of all buyers surveyed found their new home using their favorite mobile device. That mak...

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As a sales associate, every listing presentation is an opportunity to earn trust, demonstrate value, and ultimately win new business. Of course, every other associate who makes a presentation to that seller will have the same goals. Use these ideas to set yourself apart from the competition and win sellers.

1. Start with a Detailed CMA
   A detailed, well-presented CMA is vital at any listing presentation, so it's a must-have even if competing sales associates do the same thing. Set your CMA apart by providing crucial context, and presenting information that is easy for the seller to digest.
2. Go Beyond Your CMA to Demonstrate Neighborhood Expertise
   While a CMA can tell a seller a great deal about how similar homes in the area have been priced, it doesn't always tell them why a price is what it is, or what demographics are most likely to meet that price. This is one area where your local expertise can help you stand out from t...

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Our 40 Favorite Social Media Posts to Share

Your social media pages are prime spots to build better connections with current and prospective clients––if you know how to get their attention. We've compiled a list of 40 favorite social media posts to share on your social media pages.

Attract Buyers and Promote Your Latest Listings

1. Share your "Listing of the Week" to highlight properties and generate engagement.
2. Link to the listing search function on your site to connect buyers with their ideal homes.
3. Integrate MLS search so buyers can click through from listing profiles directly to your website.
4. Promote website content for buyers like home shopping how-to guides, market reports, and blog posts.
5. Let buyers know when you'll be hosting in-person open houses, or going live with virtual open houses.
6. Highlight price reductions to help buyers find great deals on homes.
7. Infographics never go out...

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Margaret Rudd & Associates, Inc., REALTORS® maintains its 30-plus year reputation as a market leader in Southeastern North Carolina with unparalleled local knowledge, personalized customer service, and a level of trustworthiness beyond reproach.

A household name in both property management and real estate brokerage services in Brunswick County since 1981, the company has weathered its fair share of challenges throughout the years.

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