Posts made by author 'Aaron Geh'

As part of my job, I have the opportunity to talk to many real estate firms, which allows me to gain insights into their businesses and their markets in general. Given that 2020 has been an exciting year in real estate, to say the least, these conversations provide me a better understanding of the challenges that firms and sales associates face as well as opportunities that have emerged.

I had the opportunity to sit down with Jim Fox, V.P. General Sales and Operations for Stouffer Realty located in Akron, OH, to get his take on the first half of the year. They are a 170 agent firm servicing Northeast OH.

As with most, COVID blindsided the organization. In dealing with a crisis of this magnitude,...

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SEO: Help Your Business Attract More & Better Quality Leads

Whether searching for a sales associate or going on the hunt for their next home, most real estate customers begin their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but the complexity of SEO means that not everyone understands it. Let's take a look at these SEO tips to help your business attract more and better-quality leads online.

Local SEO Helps Your Business Grow

It's essential to ensure that the name, address, and phone number (NAP) of your brokerage or offices are formatted consistently wherever they're posted online. This includes other websites, directories, and social media, as well as your website. Google us...

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What the Coronavirus Pandemic Taught Us

As I write this article during the last week in March, we are deep in the throes of the Coronavirus pandemic. We are attempting to navigate the disruption that the virus is having on our daily lives and businesses. My hope is by the time you are reading this article, the disruption is in the rearview mirror, and everybody is getting back to normalcy.

Looking at online data for the first few months of the year, I felt that we were in store for another great year in real estate. Traffic and leads to our clients' sites were up over the previous year, and there was great momentum heading into the selling season. Unfortunately, the outbreak caused some to pause a bit, which was understandable.

Many times, events such as the Coron...

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PPC and SEO are not created equal.

Ask any digital marketing expert, and you'll quickly learn that both search engine optimization (SEO) and pay-per-click advertising (PPC) can be effective digital marketing tactics for real estate. After all, a beautiful, information-rich, mobile-friendly real estate website is only an asset if your audience knows where to find it!

Both PPC and SEO are geared toward making sure your website shows up in a prime position in search engine results, but they are not created equal. Let's first take a closer look at the pros and cons of SEO and PPC to help you identify the most effective marketing approach for your real estate business.

SEO Pros

While SEO does require time to see the best results, it's a reliable, proven method for increasing the visibility of your website. In looking at the data, it just makes sense that SEO should be an important part of your overall online strategy. According to Search Engine Journal...

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When Arizona Best Real Estate partnered with Delta Media Group in early 2019, their reputation for unparalleled relocation services preceded them.

Founded in 1987 and headquartered in Scottsdale, Arizona, their business model can be best described as a relocation company with sales associates.

As an independent, family-owned real estate firm, the company, led by David and Charmayne MacIntyre, has deep roots in the relocation business traced back to RELO, better known as today's Leading Real Estate Companies of the World® (LeadingRE). Their membership in LeadingRE is an essential part of their success that has enabled the...

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