Posts made by author 'Aaron Geh'

Since 1983, Haring Realty has been proud to call the greater Mansfield, Ohio area home. The company has 35 sales associates and is a full-service residential and commercial real estate brokerage serving north central Ohio.

Haring Realty has been a Delta Media Group client for nine years and attributes much of its success to the evolution of Delta Media Group's technology platform and search engine optimization services.

"As a small independent broker, it's a challenge to keep up with all the changes in real estate technologies. That's where Delta Media has helped. They are always making improvements to their website platform and CRM. They keep us up to date on the technology side of things so that we can focus our attention on our clien...

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No matter who or where you are, most of your real estate clients will find you online.

Today, home listings go online, or they don't exist.  Even if you hold an open house, the definition of a local event, most guests will first learn about it from your website or through social media.

In a certain sense, there are hundreds or even thousands of ways people find you online. But the most successful real estate firms and sales associates make the time to take control of their brand.

In real estate, one of the best ways to do this is through blogging.

A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you relevant for the long haul while positioning you as an expert through helpful, informative content. By blogging regularly, it also helps you from an SEO standpoint. It is well documented that Google favors sites that have unique and engaging content added to them on a regular basis. These sites tend to g...

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I have spent over 20 years helping a wide variety of companies grow their businesses on the Internet. Today, let's take a look at answers to two of the most frequently asked questions I receive:

1. What is Search Engine Optimization (SEO)?
2. Why Does SEO Need to be Approached Differently within the Real Estate Industry?

What is Search Engine Optimization (SEO)

First, let me define what Search Engine Optimization (SEO) is from my perspective. SEO techniques are used on and off websites to make a site more appealing to search engines. The more search engines like a website, the more they visit to index its pages.

The result of SEO work done correctly--search engines push your website higher in search r...

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