Posts made by author 'Real Estate Marketing & Technology'

Real estate is an exciting, rewarding, and lucrative field – but there's one aspect of the industry many firms still have a strained relationship with TECHNOLOGY.

AI-driven technology tools have transformed work everywhere from the corner store to the corner office. Sadly, though, real estate lags behind. There are about 2 million real estate sales associates in the United States. Most are still relying on home-brew technology "stacks" cobbled together from 250 common tools.

A unified, end-to-end technology platform simplifies things for sales associates, raises profit for firms, and – most importantly – makes clients' lives easier. The number of real estate platforms is increasing, but there's a difficult hurdle to jump: Adopting them.

Technology Adoption is the Next Big Strategy Challenge for Real Estate Firms

Teams of all sizes win by embracing the latest technology. As a firm gets bigger, though, it's harder to get everyon...

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How does your real estate firm get new sales associates through the front door? Some might immediately answer commissions - and that's great. However, real estate sales associates in 2020 need additional motivation to join your company. Today's sales associates consider everything from a collaborative work environment and marketing resources to top-of-the-line technology and tools.

Technology can simplify and improve the sales associate experience, starting with recruitment. It's one of the best ways for firms to buck bad trends and stand out from the pack.

Once technology is firmly built into the recruitment process, it becomes much easier to use it in other aspects of business, too: Creating relationships, finding leads, and transaction management.

Many firms are rising to the challenge and energizing recruitment with next-gen technology. That's all the more vital as the internet grows into the place where most real estate pros will source their leads and e...

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At any given time, there may be thousands of people in your market who are considering buying or selling a home. Each person may be weeks, months, or even years away from making a decision. But as they are getting closer to one, there is one thing you can be sure of—they will go online to start their real estate process when the time is right.

The internet is a phenomenal way for anyone to learn about nearly any subject. When people have problems to solve or tough questions, they turn to Google to find answers.

That decision—to start gathering information out on the Web—is where a prospective customer's needs and your expertise come together. The way you put yourself on the radar is content marketing.

Content marketing is an approach to digital marketing that focuses on posting helpful, useful, informative content on your website. As you first get started, most of your content will come in the form of blogs. There is any number of benefits you'll receiv...

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Tech-savvy real estate pros use social media sites to connect with the right audience at the right time. Even with minimal time and resources, you can build more online relationships and earn more clients.

Keeping this in mind, use this list of ten social media tips the modern sales associate can't afford to overlook.

1. Prioritize Your Efforts
   The top 20 social media platforms attract 200 million monthly users each. Focus on these sites and use their strengths to your advantage.
   
   Facebook is ideal for building a community to stay in touch with former clients. LinkedIn provides commercial real estate opportunities. Toss in Instagram to publicize your stunning real estate photos. Twitter is a great place to connect with new prospects.
   
   
2. Talk to People, Not at Them
   The simplest way to get noticed in social media is to be relentlessly helpful. Don't just advertise a product or service. Start conversation...

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Deciding to buy a home is a slow process – and it's not linear.

People go back and forth about their options, the timing, the market. They might do a little research, get spooked, and put it out of mind for a while.

They could attend an open house or two and find nothing they like. Or, finally, it could happen – the spark that motivates them to visit a real estate pro.

The challenge is this: Most of this goes on behind the scenes, but you still need ways to nurture relationships with leads. Until you have a mature, repeatable lead generation process, you're counting on future customers to stay in touch with you (a tall order!)

Luckily, there are ways to fuel lead relationships. With online techniques, you'll go beyond "friends and family" referrals and draw motivated clients right to you.

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