Posts made by author 'Real Estate Marketing & Technology'

In March 1983, RE/MAX DFW Associates opened the doors to its very first office, serving a client base of only a few thousand people near the DFW Airport. And while the beginnings may have been humble, the potential for growth was obvious. Now, in the nearly four decades since those early days, RE/MAX DFW Associates hasn't just become one of the most trusted names in local real estate, but an integral part of the DallasFort Worth community and one of the top brokerages in the entire country.

For plenty of North Texans, RE/MAX DFW Associates is their go-to-choice, whether they're looking to purchase their first house, upgraded their living spaces, or find their forever homes. With knowledgeable and well-trained agents, locals know that when they turn to RE/MAX DFW Associates, they're getting a real estate partner who will work with them to make their dreams a reality. 

GETTING TO KNOW RE/MAX DFW

Thirty-seven years ago, just after graduating college, Mark Wol...

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Helping buyers connect with properties and neighborhoods is as crucial as ever in the COVID-19 era, but in-person tours simply aren't practical or possible in most markets due to the pandemic. As with so many of the unique challenges in the COVID-19 real estate world, technology is helping to bridge the gaps and allow buyers to fall in love with homes from a distance. Aerial drones filled a valuable niche in real estate marketing even before the pandemic, but their use has only grown more prominent during the last year. With creative use of drone footage, you can help buyers fall in love and help sellers show off their properties from a whole new perspective.

Highlighting the Use of Drones in the COVID-19 Real Estate World

Why Drones Have Truly Taken Off in Real Estate in 2020

The challenges posed by COVID-19 and precautions in place to prevent its spread have impacted every part of life, including real estate. Many markets have restrictions currently in...

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In every issue of our magazine, one of our goals is to showcase Delta Media Group® customers who take a different approach to succeeding in the real estate industry, as well as those who have stood the test of time. Counselor Realty checks both of those boxes. Here, we'll look at what the Minnesota-based brokerage has done to foster over 50 years of business and how its agent first approach helps separate Counselor from the rest of the real estate pack.

THE BUILDING BLOCKS OF LONGEVITY

A full-service brokerage and agent-owned company, Counselor was established in 1964. Since then, it's become one of the most trusted real estate names in Minnesota's Twin Cities and across the entire state with over 200 agents and 15 offices.

With a structure that President Andy Prashad likens to a co-op, or even similar to how an attorney would join a law firm, Counselor provides its agents with their own voice and the tools to use it. Not only for their success, but profit a...

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What's the difference between going home and going to work? For many of us in 2020, the answer was "not much." Most of us have spent more time at home this past year than ever before, so it's only natural to be looking for ways to make that time at home more enjoyable and efficient. Smart home devices offer so many options for making life easier, more convenient, and more sustainable at home. Buyers, sellers, and owners are embracing smart home products like never before, and that trend is unlikely to slow down anytime soon. Now is the time to turn the page to a new year and learn what your clients want in a smart home, beginning with our Smart Home 101 guide.

Smart Home 101: What Every REALTOR® Needs to Know

• Who Is Embracing Smart Home Products?

Like with many types of technology, you will see the highest adoption of smart home products among the younger demographics of home buyers and owners. But Millennials and Gen Z are definitely not the only on...

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With the ability to talk to thousands of past and current clients for a few dollars a month, email scales with your practice better than any other digital marketing technique. Sophisticated email drip campaigns that use data directly from your Customer Relationship Management suite can run 24 hours a day with little intervention.

Still, email has a learning curve to conquer before you'll be able to make the most of it!

There are two significant challenges when it comes to a flourishing subscriber list:

• Getting leads to consent to join your list

• Providing useful and informative content

Excited to get started? Don't forget: Before anyone gets to see your carefully crafted messages, they have to opt-in. Federal laws prohibit sending unsolicited commercial email, and many U.S. businesses strive to comply with the standard set by the EU's General Data Protection Regulation, which is even more strict.

Luckily, there are plenty of way...

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