Posts made by author 'Real Estate Marketing & Technology'

2020 was a challenging year, and 2021 starts off with plenty of uncertainty. How long will it take for COVID-19 vaccines to reach the average person? What will the economy look like next quarter or even next month? How will the real estate industry continue to respond and evolve in a seemingly ever-changing world?

These are all reasonable questions to have, but to position yourself for success in 2021, it's crucial to focus on the things you can control. Managing your priorities, schedule, and energy levels will get you where you really want to go. Speculation can leave you running in circles with no more clarity than before.

Luckily, the start of a new year is also a natural time to "start over" and focus on what matters most to you. Coming up with a plan and, most importantly, sticking with it can help make 2021 your best year yet.

Lasting Success Comes from Using Your Time Better, Not Using More of It

If you've been in the real estate business a...

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When COVID-19 struck, real estate faced a turning point.

The pandemic is creating challenges for everyone, all of them difficult. In the real estate industry, old ways of doing business became unworkable overnight. Just consider the average day: Until March, sales associates spent hours on face-to-face contact. A home showing was the centerpiece of most transactions.

In those first weeks of shelter-in-place, millions of real estate experts came together to find new ways of doing things, knowing their professional community depended on it. Virtual tours and virtual open houses are emblematic of that effort. They've become some of the most popular real estate marketing tools.

But are they here to stay?

Read on to take a closer look at how virtual showing and open houses are...

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Generating real estate leads online starts with building a great website, but making sure that your target audience can find that website ultimately plays a significant role in the success of your lead generation efforts. Search engine optimization (SEO) is the key to directing more traffic to your real estate website and turning that traffic into a steady supply of fresh leads. While SEO is complex and the best results take time, there is plenty that you can do right now to start your website on the path to becoming a well-oiled lead generation machine.

Read on to discover how to take your real estate website to the next level with these eight tips to improve your SEO and generate more leads.