We love to hear the stories of how real estate superstars like West Virginia's Old Colony, REALTORS® use real estate marketing and technology to make their businesses shine. And what we love even more is to share them with you, our readers.
Even after 75 years in the real estate business, Old Colony, REALTORS® finds new ways to navigate today's changing landscape. However, to understand where a company is going, we need to take a look at where they've been.
Old Colony, REALTORS® has been navigating the West Virginia real estate market since 1944. Old Colony attributes its 75-plus years of success to its supportive, family culture, willingness to innovate, and its team of consummate sales associates and staff.
How do you get your firm to stand out in a crowded real estate market like Long Island? Not an easy question to answer—unless you're Laffey Real Estate.
Differentiating your company from the competition requires finding a way to leave a lasting impression and be the one clients remember as the ORANGE in a town filled with little green apples.
To stand out from the green apples in Long Island, almost three years ago, Laffey Real Estate underwent a corporate branding "makeover" to refresh their identity, expand their story and messaging to convey sophistication, teamwork, and distinctiveness.
Calling on their Irish heritage, a symbolic image of the Celtic knot was chosen as the perfect iconic symbol to pay homage to the firm's founding father as well as the balance of work, play, business, and pleasure.
Its colors? Orange (actually Burn...
"When you build, you make things happen. You build lives, careers, businesses, and, most importantly, a future."
This is the cornerstone of Latter & Blum's business philosophy and the foundation upon which the company operates today.

Latter & Blum is Louisiana's largest real estate brokerage. It is the state's first and only $4 billion real estate company, as well as the 30th largest brokerage in the country. They've gotten to this chapter in their story through hard work, unbreakable community ties, and an eye for business.
Latter & Blum's story begins o...

Looking back just a few short months ago, no one could have predicted the changes our world would face. The coronavirus pandemic upended, if not paralyzed, nearly every aspect of our economy, including the real estate industry.
While showings came to a screeching halt in some areas and new listings only trickled in, some real estate companies grappled with the spread of COVID-19. They seemed to disbelieve there would be a future after the coronavirus. However, others responded to the crisis in a positive fashion. Firms and associates who continued their outreach positioned themselves to help their clients and communities long after stay-at-home orders started to expire.
Adapting to all-new expectations is vital to success. At least, that is the outlook with the sales associates and ma...
John R. Wood Properties distinguishes itself in Southwest Florida's real estate market as an established leader representing some of the finest luxury properties around Naples, Marco Island, and Sanibel. As a member of the Leading Real Estate Companies of the World, John R. Wood Properties reaches over 200 countries across the globe. John R. Wood Properties was founded in 1958, making it the oldest brokerage in Southwest Florida. It also holds the distinction of being #1 in Southwest Florida for closed sales volume and has 18 office locations in a two-county area.
The Southwest Florida Real Estate History Museum
With its reputation as being "more than just a local brand," John R. Wood Properties combined its long history in Naples with its commitment to the local community. The firm has recently opened the Southwest Florida Real Estate History Museum, located at 824 Fifth Avenue, South in the heart of downtown Naples. The Southwest Florida Real Estate His...