Posts in category 'March 2020'

PPC and SEO are not created equal.

Ask any digital marketing expert, and you'll quickly learn that both search engine optimization (SEO) and pay-per-click advertising (PPC) can be effective digital marketing tactics for real estate. After all, a beautiful, information-rich, mobile-friendly real estate website is only an asset if your audience knows where to find it!

Both PPC and SEO are geared toward making sure your website shows up in a prime position in search engine results, but they are not created equal. Let's first take a closer look at the pros and cons of SEO and PPC to help you identify the most effective marketing approach for your real estate business.

SEO Pros

While SEO does require time to see the best results, it's a reliable, proven method for increasing the visibility of your website. In looking at the data, it just makes sense that SEO should be an important part of your overall online strategy. According to Search Engine Journal...

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Switching your website to a new provider can be a risky business. One process often filled with stress. The pressure only multiplies what that same vendor is handing the CRM and email platform used by your sales associates to run their real estate businesses.

It is a very public change that impacts your firm's entire online presence and the day-to-day business of your sales associates. That's why it's so important that the switch goes smoothly. Done correctly, and your firm reaps long-term success. Done incorrectly, and failure looms on the horizon.

The same goes for rebranding your company. Your website and email marketing campaigns are no small part of the process. When your company selects a date to announce its rebranding, everything needs to fall seamlessly into place.

What I have learned from our clients as Delta Media Group's Tech Support Manager is that every client has different needs, and each company has specific nuances around how they manage thei...

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When Arizona Best Real Estate partnered with Delta Media Group in early 2019, their reputation for unparalleled relocation services preceded them.

Founded in 1987 and headquartered in Scottsdale, Arizona, their business model can be best described as a relocation company with sales associates.

As an independent, family-owned real estate firm, the company, led by David and Charmayne MacIntyre, has deep roots in the relocation business traced back to RELO, better known as today's Leading Real Estate Companies of the World® (LeadingRE). Their membership in LeadingRE is an essential part of their success that has enabled the...

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Since 1983, Haring Realty has been proud to call the greater Mansfield, Ohio area home. The company has 35 sales associates and is a full-service residential and commercial real estate brokerage serving north central Ohio.

Haring Realty has been a Delta Media Group client for nine years and attributes much of its success to the evolution of Delta Media Group's technology platform and search engine optimization services.

"As a small independent broker, it's a challenge to keep up with all the changes in real estate technologies. That's where Delta Media has helped. They are always making improvements to their website platform and CRM. They keep us up to date on the technology side of things so that we can focus our attention on our clien...

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You Can Go Home Again

If the name "Cutler Real Estate" sounds familiar, it comes as no surprise. A household name in the Ohio real estate market, Cutler Real Estate has been in business for over 70 years serving the Columbus and Central Ohio, Greater Cincinnati, Northeast Ohio, and Northern Kentucky real estate markets.

The company's history and leadership span three generations. When E.L. (Al) Cutler started his real estate business in 1947, hoping to earn enough money to open a sporting goods store, he probably never imagined the extent to which his company would flourish. Real estate soon became Al Cutler's passion, and his love for the business continues with his family and e...

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