Posts with tag 'Feature Column'
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1
Coldwell Banker Tomlinson: A Household Name
More than 80 years ago, Shelley Johnson's great-grandfather founded the company that would eventually become Northwest Real Estate Brokers, selling farms in the Spokane and Palouse areas of Washington. From those relatively humble beginnings, the brokerage has blossomed into a multi-faceted operation, boasting 23 offices and a 1000-agent group operating under the Coldwell Banker, Century 21, and Sotheby's International Realty banners with brands across eastern Washington, Idaho, and western Montana.
However, that kind of growth doesn't come without hard work, and what was once a single-family company is now a multi-generational brand, with several local families serving as owners. That includes Johnson, the current Chief Executive Officer/Member of Northwest Real Estate Brokers also known as The Tomlinson Group of Companies. In particular, Coldwell Banker Tomlinson has experienced continued success in the midst of challenges presented by the COVID-19 pandemic. From strategi...
12
Preparing For a Real Estate Tech Migration in 2021
One thing I'll likely always remember is attending the LeadingRE annual conference in March of 2020. The conference theme was "Wealth, Wisdom, and Wellness," and Delta Media Group® CEO Michael Minard was hosting a seminar titled "Taking Advantage of the Roaring '20s." Why is this relevant to technology migrations? The world was caught off guard by COVID-19 the same way many brokerages find themselves caught off guard when their technology vendor suddenly decides to let their business be acquired.
If there's one major theme in the real estate technology sector over the last three years, it has certainly been mergers and acquisitions. One in particular, though, stood out from the rest. Booj, one of the industry's leading technology firms, who had made their name inside of the independent brokerage circles like LeadingRE®, suddenly became a part of the RE/MAX family. Over 60 brokerages representing nearly 100,000 real estate agents had the rug quickly pulled out from under th...
10
MAKING A COMMITMENT: Fine-Tuning Your Marketing Efforts in 2021
It's a new year and, after the year we've just had, it couldn't come soon enough. Now that we've made it through all of the surprises 2020 threw at us, there's no better time to revisit and recommit to your marketing efforts in order to make the most out of 2021.
To that end, I put together this article to reintroduce you to some of the tools in the DeltaNET™ that you can use to help you make the most out of that SOI you've been building for years. There might even be a thing or two in there that can do all of that with just a little bit of setup, so you don't spend your days on the phone prospecting new clients as well. Let's start out 2021 right.
First and foremost, get that customer database of yours imported into the DeltaNET. There are plenty of tools in the system to help you organize your database, help you reach out to your customers, and even reach out to those customers on your behalf, but none of that does you any good if your customers aren't in there....
8
A New Chapter in the Real Estate Story
While 2020 was a year of tough changes that were mostly forced upon us individually and as an industry, I see 2021 as the year the real estate industry embraces those same changes. A new chapter in the real estate story is about to begin, and I see our industry rising to the challenge.
It seems that nearly all the real estate firms we speak with are working on acquisitions and mergers, while also working on streamlining their business with office, technology provider, and marketing platform consolidations, and more workflow automation.
The change that excites me most is the workflow automation.
All the other changes have been very common in the real estate industry for the past twenty years, but, workflow automation, true workflow automation, has not been common to the real estate industry as a whole. In fact, it was only the "disrupters" in our industry that focused on workflow automation like Zillow, Redfin, Movoto, and other "digital" firms.
Howeve...
18
TRAINING, TOOLS & TECHNIQUES: Training in the DeltaNET™️ 6 CRM
Being an effective trainer can be challenging in the best of scenarios. I won't dive deep into the art of teaching here (and make no mistake, it really is an art), because that's a very big topic in its own right, and I'm certainly not the authority there anyway. Nevertheless, in its purest form, I see training as breaking a complex action down into a series of easily digestible steps. Anyone that follows those steps can then perform that action, regardless of how complex it is.
But, what if you're training a group of people that could all potentially follow different paths to complete the same action. Not because there are several ways of doing the same thing (though there are), but because each user may have created their own path based on the workflow that best suits them. They may have even removed paths that were accessible to them at one point because, at the time, they believed they wouldn't need them. Those things are possible in the DeltaNET™️ 6 CRM platf...
