Posts with tag 'Highlights'

How Long Island's Laffey Real Estate Stands Out from the Competition

How do you get your firm to stand out in a crowded real estate market like Long Island? Not an easy question to answer—unless you're Laffey Real Estate.

Differentiating your company from the competition requires finding a way to leave a lasting impression and be the one clients remember as the ORANGE in a town filled with little green apples.

An ORANGE?

To stand out from the green apples in Long Island, almost three years ago, Laffey Real Estate underwent a corporate branding "makeover" to refresh their identity, expand their story and messaging to convey sophistication, teamwork, and distinctiveness.

Calling on their Irish heritage, a symbolic image of the Celtic knot was chosen as the perfect iconic symbol to pay homage to the firm's founding father as well as the balance of work, play, business, and pleasure.

Its colors? Orange (actually Burn...

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Change is hard, but managing the countless daily tasks of the modern real estate sales associate without the best real estate technology is even harder. The truth is that every sales associate would like to spend more time selling homes, and less time on repetitive daily tasks. Real estate technology is a game-changer precisely because it unlocks more time for sales associates to focus on the parts of the job that they love most, without compromising on the daily, nuts and bolts tasks that drive new business to your real estate firm.

Every sales associate has their own workflow, and it's crucial to help associates understand how a short-term disruption to that workflow to integrate a new tool can ultimately lead to huge long-term gains. The easiest way to do that? Choose the right real estate technology, make sure sales associates understand why it benefits them, and provide the training/support necessary to make integrating new tools as seamless as possible...

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Today, both real estate firms and sales associates have access to a more robust selection of lead-generation tools than ever before, with online marketing leading the way. From your real estate website to blogging, social media, and search engines, there's no shortage of tools to help your business shine. Get started with our guide to 20 real estate lead generation ideas that work for firms and sales associates in any market.

1. Make It Easy to Search Listings on Your Real Estate Website
   If you want to generate leads online, then you need a great real estate website. And if you want new prospects to visit your website, then integrating IDX listings search is an absolute must. Most real estate shoppers start their home search online and will b...

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SALES ASSOCIATES REVEAL THEIR BEST-KEPT SECRETS FOR SELLING

With elbow bumps and virtual experiences part of our new normal this spring, sales associates are rising to the challenge of helping their clients and keeping their businesses moving.

The best sales associates know that sometimes selling a home means going the extra mile when prepping and marketing it--especially during tough times--but the results are so worth the effort. Here's how these real estate professionals are making it happen for their clients.

PRICE BOLDLY, WITH A PURPOSE

If you want a home to stand out in a crowded market, a slightly below-market asking price can be just the thing. By pricing a home somewhat lower than similar properties in the area, you can attract more interest, which ultimately means more bids. The goal isn't to sell the home for less than market value, but instead to attract enough bidders that the final sale price is at or above market. Not every seller w...

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As a real estate sales associate, would you rather spend all day sending emails or selling houses? As the leader of a real estate firm, do you want your associates to focus on restocking your prospect pipeline or converting existing clients? When used correctly, real estate automation eliminates those tough choices and allows sales associates to focus on what they do best. Automation can handle so many of the tedious, time-consuming, necessary tasks that are crucial to lead management and conversion. Here is how real estate automation can make life easier for everyone.

• Capture and Segment Leads with Ease
  At its core, real estate automation is all about capturing, nurturing, and converting leads. Without automation, lead management is an extremely time-cons...

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