Posts with tag 'Highlights'
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John R. Wood Properties Daring to be Different in Southwest Florida
John R. Wood Properties distinguishes itself in Southwest Florida's real estate market as an established leader representing some of the finest luxury properties around Naples, Marco Island, and Sanibel. As a member of the Leading Real Estate Companies of the World, John R. Wood Properties reaches over 200 countries across the globe. John R. Wood Properties was founded in 1958, making it the oldest brokerage in Southwest Florida. It also holds the distinction of being #1 in Southwest Florida for closed sales volume and has 18 office locations in a two-county area.
The Southwest Florida Real Estate History Museum
With its reputation as being "more than just a local brand," John R. Wood Properties combined its long history in Naples with its commitment to the local community. The firm has recently opened the Southwest Florida Real Estate History Museum, located at 824 Fifth Avenue, South in the heart of downtown Naples. The Southwest Florida Real Estate His...
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Making the Leap from Sales Associate to Neighborhood Expert
Almost everyone dreams of being the "go-to" associate in the neighborhood. Yes—even in a crowded, competitive market, you can have the kind of local pull that makes it "case closed" whenever someone needs to buy or sell a home in your area. The question is, how do you get there? The first three years of your practice set the stage for your future. Every year—ideally, each quarter—you should do less "chasing referrals" and more watching business come to you.
It may take years to become the "go-to" sales associate, but having a reliable flow of leads can happen faster than you think. The key is making marketing a top priority, then using it in a way that propels your business in the right direction.
Digital Marketing Makes You the Expert Everyone Trusts
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Other People's Opinions Really Do Matter
The Importance of Reputation Management in Real Estate
Your reputation is one of your most valuable assets as a real estate professional. Every satisfied client presents an opportunity to advertise yourself to potential future clients. Still, even the most satisfied clients may need a little nudge to offer a testimonial or online review. Once a client shares their feedback, it's up to you to make sure that new prospects can easily find that information. That's why sales associates and real estate firms need to take an active role in reputation management, both in acquiring feedback and sharing it for the world to see.
WHAT IS REPUTATION MANAGEMENT, AND WHY DOES IT MATTER?
The Nuts and Bolts of Reputation Management
Reputation management has evolved in recent...
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12 Bulletproof Marketing Ideas for Your Real Estate Business
Real estate has been transformed by the internet more than almost any other industry. Buyers go online when they want to look at listings, and sellers consult websites to figure out the best way to raise their property value.
For sales associates, it's a time of unprecedented opportunity. Would-be clients are ready and waiting for you to show them your stuff. The key: You have to capture leads' attention at the moment they need you most.
Use these 12 bulletproof marketing ideas can put your real estate business on the map:
- Write a Terrific Blog
When it comes to online visibility, your blog is your most powerful tool. Not only does it showcase your expertise, but it is also an introduction to all you have to off...
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How Sales Associates Create a Work-Life Balance
Have you heard the news about burnout?
Everyone knows about burnout in the workplace. Millions of adults have experienced it. Until now, though, there's been no medical definition of what burnout means in the U.S.
The World Health Organization's decision to define burnout in mid-2019 changed how doctors think about it. Burnout isn't just another word for stress, but a specific set of symptoms caused by "chronic workplace stress."
The WHO definition includes things like feelings of exhaustion, negative emotions related to one's job, and reduced productivity. These can last months or years.
What does it all have to do with being a real estate sales associate?
Once burnout takes root, it's notoriously hard to shake off. By taking the right steps now...
