Real Estate Marketing And Technology

The answer to "How Do You Turn a $50,000 Project into a $50 Million Platform" is slowly and carefully. At least that's how it happened for Delta Media Group, and it is most likely how you grew your business too.

The prologue of this story begins with "why?"

I need to start by sharing why I want to tell the story of how Delta Media Group turned a $50,000 project into a $50 million platform.

There are three reasons:

First, the media and groups within the real estate industry regularly publish a host of misinformation that the only way to be successful in today's business world, especially as a technology company, is through venture capital funding. This just isn't true!

Second, while some companies may benefit from the infusion of venture capital funding for growth, the injection of cash from these investment firms isn't always what it's cracked up to be.

The dangers that overnight startup companies face when venture cap...

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Real estate has been transformed by the internet more than almost any other industry. Buyers go online when they want to look at listings, and sellers consult websites to figure out the best way to raise their property value.

For sales associates, it's a time of unprecedented opportunity. Would-be clients are ready and waiting for you to show them your stuff. The key: You have to capture leads' attention at the moment they need you most.

Use these 12 bulletproof marketing ideas can put your real estate business on the map:

1. Write a Terrific Blog
   When it comes to online visibility, your blog is your most powerful tool. Not only does it showcase your expertise, but it is also an introduction to all you have to off...

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Have you heard the news about burnout?

Everyone knows about burnout in the workplace. Millions of adults have experienced it. Until now, though, there's been no medical definition of what burnout means in the U.S.

The World Health Organization's decision to define burnout in mid-2019 changed how doctors think about it. Burnout isn't just another word for stress, but a specific set of symptoms caused by "chronic workplace stress."

The WHO definition includes things like feelings of exhaustion, negative emotions related to one's job, and reduced productivity. These can last months or years.

What does it all have to do with being a real estate sales associate?

Once burnout takes root, it's notoriously hard to shake off. By taking the right steps now...

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PPC and SEO are not created equal.

Ask any digital marketing expert, and you'll quickly learn that both search engine optimization (SEO) and pay-per-click advertising (PPC) can be effective digital marketing tactics for real estate. After all, a beautiful, information-rich, mobile-friendly real estate website is only an asset if your audience knows where to find it!

Both PPC and SEO are geared toward making sure your website shows up in a prime position in search engine results, but they are not created equal. Let's first take a closer look at the pros and cons of SEO and PPC to help you identify the most effective marketing approach for your real estate business.

SEO Pros

While SEO does require time to see the best results, it's a reliable, proven method for increasing the visibility of your website. In looking at the data, it just makes sense that SEO should be an important part of your overall online strategy. According to Search Engine Journal...

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