Real Estate Marketing And Technology

What the Coronavirus Pandemic Taught Us

As I write this article during the last week in March, we are deep in the throes of the Coronavirus pandemic. We are attempting to navigate the disruption that the virus is having on our daily lives and businesses. My hope is by the time you are reading this article, the disruption is in the rearview mirror, and everybody is getting back to normalcy.

Looking at online data for the first few months of the year, I felt that we were in store for another great year in real estate. Traffic and leads to our clients' sites were up over the previous year, and there was great momentum heading into the selling season. Unfortunately, the outbreak caused some to pause a bit, which was understandable.

Many times, events such as the Coron...

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John R. Wood Properties distinguishes itself in Southwest Florida's real estate market as an established leader representing some of the finest luxury properties around Naples, Marco Island, and Sanibel. As a member of the Leading Real Estate Companies of the World, John R. Wood Properties reaches over 200 countries across the globe. John R. Wood Properties was founded in 1958, making it the oldest brokerage in Southwest Florida. It also holds the distinction of being #1 in Southwest Florida for closed sales volume and has 18 office locations in a two-county area.

The Southwest Florida Real Estate History Museum
With its reputation as being "more than just a local brand," John R. Wood Properties combined its long history in Naples with its commitment to the local community. The firm has recently opened the Southwest Florida Real Estate History Museum, located at 824 Fifth Avenue, South in the heart of downtown Naples. The Southwest Florida Real Estate His...

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Almost everyone dreams of being the "go-to" associate in the neighborhood. Yes—even in a crowded, competitive market, you can have the kind of local pull that makes it "case closed" whenever someone needs to buy or sell a home in your area. The question is, how do you get there? The first three years of your practice set the stage for your future. Every year—ideally, each quarter—you should do less "chasing referrals" and more watching business come to you.

It may take years to become the "go-to" sales associate, but having a reliable flow of leads can happen faster than you think. The key is making marketing a top priority, then using it in a way that propels your business in the right direction.

Digital Marketing Makes You the Expert Everyone Trusts 

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The Importance of Reputation Management in Real Estate

Your reputation is one of your most valuable assets as a real estate professional. Every satisfied client presents an opportunity to advertise yourself to potential future clients. Still, even the most satisfied clients may need a little nudge to offer a testimonial or online review. Once a client shares their feedback, it's up to you to make sure that new prospects can easily find that information. That's why sales associates and real estate firms need to take an active role in reputation management, both in acquiring feedback and sharing it for the world to see.

WHAT IS REPUTATION MANAGEMENT, AND WHY DOES IT MATTER?

The Nuts and Bolts of Reputation Management
Reputation management has evolved in recent...

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Leading Real Estate Companies of the World® (LeadingRE) is a network of by-invitation-only independent residential brokerages found in 70 countries from all over the globe with 565 firms and 130,000 sales associates, producing 1.1 million global transactions. These members are chosen by LeadingRE for their unparalleled performance and trusted relationships that result in exceptional client experiences.

Delta Media Group is proud to partner with nearly 60 LeadingRE members. Hear from some of our clients how their partnerships with us have helped to better their businesses.

ARIZONA BEST REAL ESTATE
11333 N. Scottsdale Rd. #100

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