Real Estate Marketing And Technology
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3
Using Video to Sell Luxury Homes
How One South Florida Company is Doing it Right
When it comes to selling luxury homes to high-net-worth-individuals, many sales associates face challenges. Aggressively priced homes, overly personalized floor plans, and a limited quantity of available properties are reasons top-producing associates press the pause button on traditional marketing methods and develop strategies with an entirely different flair.
However, with ingenuity and the right marketing mix, associates can present properties to individuals in the most effective way possible.
Video marketing is one way luxury sales associates across the country are using to market high-end homes.
One such company using video to help redefine the luxury real estate market is Premier Estate Properties located in Southeast Florida.
15
Gallery of Professional Website Designs
Tell the story of your business with a real estate website that creates the ultimate online version of your company.
Take a tour of a few of Delta Media Group's most recently launched customer websites to see what is in store for you.
11
20 / 20 Vision The State of Marketing and Technology in the Real Estate Industry
Originally I hadn't planned on doing the cover article for the first issue of Real Estate Marketing and Technology. I generally tend to try and stay behind the scenes quietly doing my thing at Delta Media Group. I've been this way for nineteen years!
However, with 2020 almost here and all the technology changes we have pushed within the real estate industry the past three years, it's only fitting that I share what is going on inside my head.
Lately, I have been doing a tremendous amount of reflection on how far the real estate industry has come in the past twenty years and envisioning where I see it heading.
This subject is especially relevant more than ever given the technology shakeups that have happened within our industry over the past couple of years. In this time, we saw no fewer than four major technology moves...
7
Northwest MLS Says Yes to Publishing of Agent Commissions
Homebuyers often have questions about the commissions earned by the sales associate for their real estate transactions. Now, more customers will have the opportunity to get those answers quickly.
Northwest MLS, a major nonprofit Multiple Listing Service founded in 1984, has recently ruled that sales associate commissions can be published along with the listings in their MLS system. It should be noted that the ability to display commissions online is optional and not a new mandatory regulation.
This change began on October 1, 2019 and will initially impact about 30,000 sales associates.
Northwest MLS is not the only major organization in the industry to decide to publish sales associates' commissions upfront. Real estate firm, Redfin, is moving forward with similar measures; however, it should be noted that Redfin only...
