Real Estate Marketing And Technology

At any given time, there may be thousands of people in your market who are considering buying or selling a home. Each person may be weeks, months, or even years away from making a decision. But as they are getting closer to one, there is one thing you can be sure of—they will go online to start their real estate process when the time is right.

The internet is a phenomenal way for anyone to learn about nearly any subject. When people have problems to solve or tough questions, they turn to Google to find answers.

That decision—to start gathering information out on the Web—is where a prospective customer's needs and your expertise come together. The way you put yourself on the radar is content marketing.

Content marketing is an approach to digital marketing that focuses on posting helpful, useful, informative content on your website. As you first get started, most of your content will come in the form of blogs. There is any number of benefits you'll receiv...

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How Coldwell Banker Bain (CB Bain), the Nation's Largest Coldwell Banker Affiliate, Keeps Its Competitive Edge

It's simple: It has been CB Bain's practice for over 40 years to help their brokers (now over 1,400 strong) build meaningful relationships with clients. Ranked 17th for sales volume and 45th for sides in the 2019 REAL Trends 500 report, CB Bain continues to heavily invest time and dollars into helping their brokers turn their clients' homeownership dreams into a reality.

The Backstory

Since its inception in 1972, CB Bain has differentiated itself from other real estate firms in the Pacific Northwest by providing buyers and sellers with exceptional market knowledge, transactional expertise, and professional accountability.

Continuing their reputation for unprecedented client care is a top priority for CB Bain.

To continue their gold standard customer service for their clients, CB Bain set a plan in...

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No matter who or where you are, most of your real estate clients will find you online.

Today, home listings go online, or they don't exist.  Even if you hold an open house, the definition of a local event, most guests will first learn about it from your website or through social media.

In a certain sense, there are hundreds or even thousands of ways people find you online. But the most successful real estate firms and sales associates make the time to take control of their brand.

In real estate, one of the best ways to do this is through blogging.

A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you relevant for the long haul while positioning you as an expert through helpful, informative content. By blogging regularly, it also helps you from an SEO standpoint. It is well documented that Google favors sites that have unique and engaging content added to them on a regular basis. These sites tend to g...

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Tech-savvy real estate pros use social media sites to connect with the right audience at the right time. Even with minimal time and resources, you can build more online relationships and earn more clients.

Keeping this in mind, use this list of ten social media tips the modern sales associate can't afford to overlook.

1. Prioritize Your Efforts
   The top 20 social media platforms attract 200 million monthly users each. Focus on these sites and use their strengths to your advantage.
   
   Facebook is ideal for building a community to stay in touch with former clients. LinkedIn provides commercial real estate opportunities. Toss in Instagram to publicize your stunning real estate photos. Twitter is a great place to connect with new prospects.
   
   
2. Talk to People, Not at Them
   The simplest way to get noticed in social media is to be relentlessly helpful. Don't just advertise a product or service. Start conversation...

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Deciding to buy a home is a slow process – and it's not linear.

People go back and forth about their options, the timing, the market. They might do a little research, get spooked, and put it out of mind for a while.

They could attend an open house or two and find nothing they like. Or, finally, it could happen – the spark that motivates them to visit a real estate pro.

The challenge is this: Most of this goes on behind the scenes, but you still need ways to nurture relationships with leads. Until you have a mature, repeatable lead generation process, you're counting on future customers to stay in touch with you (a tall order!)

Luckily, there are ways to fuel lead relationships. With online techniques, you'll go beyond "friends and family" referrals and draw motivated clients right to you.

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