Real Estate Marketing And Technology

What's the difference between going home and going to work? For many of us in 2020, the answer was "not much." Most of us have spent more time at home this past year than ever before, so it's only natural to be looking for ways to make that time at home more enjoyable and efficient. Smart home devices offer so many options for making life easier, more convenient, and more sustainable at home. Buyers, sellers, and owners are embracing smart home products like never before, and that trend is unlikely to slow down anytime soon. Now is the time to turn the page to a new year and learn what your clients want in a smart home, beginning with our Smart Home 101 guide.

Smart Home 101: What Every REALTOR® Needs to Know

• Who Is Embracing Smart Home Products?

Like with many types of technology, you will see the highest adoption of smart home products among the younger demographics of home buyers and owners. But Millennials and Gen Z are definitely not the only on...

Click Here to Read More...

With the ability to talk to thousands of past and current clients for a few dollars a month, email scales with your practice better than any other digital marketing technique. Sophisticated email drip campaigns that use data directly from your Customer Relationship Management suite can run 24 hours a day with little intervention.

Still, email has a learning curve to conquer before you'll be able to make the most of it!

There are two significant challenges when it comes to a flourishing subscriber list:

• Getting leads to consent to join your list

• Providing useful and informative content

Excited to get started? Don't forget: Before anyone gets to see your carefully crafted messages, they have to opt-in. Federal laws prohibit sending unsolicited commercial email, and many U.S. businesses strive to comply with the standard set by the EU's General Data Protection Regulation, which is even more strict.

Luckily, there are plenty of way...

Click Here to Read More...

2020 was a challenging year, and 2021 starts off with plenty of uncertainty. How long will it take for COVID-19 vaccines to reach the average person? What will the economy look like next quarter or even next month? How will the real estate industry continue to respond and evolve in a seemingly ever-changing world?

These are all reasonable questions to have, but to position yourself for success in 2021, it's crucial to focus on the things you can control. Managing your priorities, schedule, and energy levels will get you where you really want to go. Speculation can leave you running in circles with no more clarity than before.

Luckily, the start of a new year is also a natural time to "start over" and focus on what matters most to you. Coming up with a plan and, most importantly, sticking with it can help make 2021 your best year yet.

Lasting Success Comes from Using Your Time Better, Not Using More of It

If you've been in the real estate business a...

Click Here to Read More...

Technology keeps us connected in so many ways, and it's especially critical for sales associates in the real estate industry. Staying in touch with buyers and sellers at every stage of a real estate transaction builds confidence and trust. Tools such as social media and CRM software help keep the lines of communication open and contribute to the growth of those customer relationships.

Social media ads can boost your visibility and keep you top-of-mind with customers in every phase of the buying process. Customizable emails, ecards, flyers, and texts via the DeltaNET™️ 6 CRM keep sales associates top-of-mind so that when a customer is ready to buy or sell, your name is number one on their list.

We asked sales associates from across the country about the technology they use on a daily basis that helps them be successful.

Click Here to Read More...

When COVID-19 struck, real estate faced a turning point.

The pandemic is creating challenges for everyone, all of them difficult. In the real estate industry, old ways of doing business became unworkable overnight. Just consider the average day: Until March, sales associates spent hours on face-to-face contact. A home showing was the centerpiece of most transactions.

In those first weeks of shelter-in-place, millions of real estate experts came together to find new ways of doing things, knowing their professional community depended on it. Virtual tours and virtual open houses are emblematic of that effort. They've become some of the most popular real estate marketing tools.

But are they here to stay?

Read on to take a closer look at how virtual showing and open houses are...

Click Here to Read More...