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Real Estate Marketing And Technology

Real Estate Marketing And Technology

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Popular Posts

The 5 Communication Habits of Top-Producing Agents The Brokerage Marketing Playbook: Systems That Support Every Agent Spring Into Success with a Refreshed Real Estate Website CRM Mastery: Training Agents to Follow Up Without Feeling Salesy Using Analytics to Stop Wasting Time: Let Data Decide Where Your Time Goes
November
18

November 18th, 2020 by

Being an effective trainer can be challenging in the best of scenarios. I won't dive deep into the art of teaching here (and make no mistake, it really is an art), because that's a very big topic in its own right, and I'm certainly not the authority there anyway. Nevertheless, in its purest form, I see training as breaking a complex action down into a series of easily digestible steps. Anyone that follows those steps can then perform that action, regardless of how complex it is.

But, what if you're training a group of people that could all potentially follow different paths to complete the same action. Not because there are several ways of doing the same thing (though there are), but because each user may have created their own path based on the workflow that best suits them. They may have even removed paths that were accessible to them at one point because, at the time, they believed they wouldn't need them. Those things are possible in the DeltaNET™️ 6 CRM platf...

Click Here to Read More...

Categories: November 2020
Tags: Feature Column
November
16

November 16th, 2020 by

Generating real estate leads online starts with building a great website, but making sure that your target audience can find that website ultimately plays a significant role in the success of your lead generation efforts. Search engine optimization (SEO) is the key to directing more traffic to your real estate website and turning that traffic into a steady supply of fresh leads. While SEO is complex and the best results take time, there is plenty that you can do right now to start your website on the path to becoming a well-oiled lead generation machine.

Read on to discover how to take your real estate website to the next level with these eight tips to improve your SEO and generate more leads.

Categories: November 2020
Tags: Highlights
November
13

November 13th, 2020 by
In 2019 Long Island's Coach Realtors launched a corporate rebranding campaign, "Here You Can," positioning the company for its future using messages of inspiration and possibility.
 
As a part of this month's cover story, the leadership team at Coach Realtors shares how "Here You Can" sets the tone for its sales associates, the public, and the community it serves.

Coach REALTORS Here You Can

Here You Can Build A Legacy

Coach Realtors' story begins with a friendship that started during World War II. That friendship continued and grew into a business partnership between the wartime friends in 1954. The foundation of that business still exists today in Long Island's Coach Realtors, owned and operated by the Finn family since 1980.

Larry and Georgianna Finn acqui...

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Categories: November 2020
Tags: Cover Story
November
11

November 11th, 2020 by

They Made the Switch. Will You?

Watson Realty recently switched back to being an independent company after 15 years of co-branding with a national brand. While the national affiliation offered many positive benefits, overall, Watson's leadership decided it was time to revisit its roots and further dominate their marketplace on their own.

Part of their decision-making process included the options afforded to them by Delta Media Group®. With its robust web platforms and back-end marketing automation, Watson found most, if not all, of the tools it needed to help their agents experience more production and effective time management was found with Delta Media Group.
Categories: November 2020
Tags: Feature Column
November
9

November 9th, 2020 by
Since 2012, home builders have had the opportunity to feed listings directly to the MLS system used by sales associates around the country. It was a significant step in the relationship between real estate pros and builders––and that partnership has been deepening ever since.
A technology-enabled, collaborative workflow helps builders and sales associates grow together. In recent years, more than half of all buyers considered new construction. However, many real estate experts feel unsure about the best way to reach out to builders and sell new home builds.

Even in today's COVID-rocked world, new home sales are up, and interest remains strong going into the fall. In July 2020, sales of new single-family homes were over 36% above July 2019's figures of 661,000.

That makes July 2020 the single best month for sales of newly built homes since 2006.
But how can you get involved with builders...

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Categories: November 2020
Tags: Highlights
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