Posts from January 2020

No matter who or where you are, most of your real estate clients will find you online.

Today, home listings go online, or they don't exist.  Even if you hold an open house, the definition of a local event, most guests will first learn about it from your website or through social media.

In a certain sense, there are hundreds or even thousands of ways people find you online. But the most successful real estate firms and sales associates make the time to take control of their brand.

In real estate, one of the best ways to do this is through blogging.

A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you relevant for the long haul while positioning you as an expert through helpful, informative content. By blogging regularly, it also helps you from an SEO standpoint. It is well documented that Google favors sites that have unique and engaging content added to them on a regular basis. These sites tend to g...

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Tech-savvy real estate pros use social media sites to connect with the right audience at the right time. Even with minimal time and resources, you can build more online relationships and earn more clients.

Keeping this in mind, use this list of ten social media tips the modern sales associate can't afford to overlook.

1. Prioritize Your Efforts
   The top 20 social media platforms attract 200 million monthly users each. Focus on these sites and use their strengths to your advantage.
   
   Facebook is ideal for building a community to stay in touch with former clients. LinkedIn provides commercial real estate opportunities. Toss in Instagram to publicize your stunning real estate photos. Twitter is a great place to connect with new prospects.
   
   
2. Talk to People, Not at Them
   The simplest way to get noticed in social media is to be relentlessly helpful. Don't just advertise a product or service. Start conversation...

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Deciding to buy a home is a slow process – and it's not linear.

People go back and forth about their options, the timing, the market. They might do a little research, get spooked, and put it out of mind for a while.

They could attend an open house or two and find nothing they like. Or, finally, it could happen – the spark that motivates them to visit a real estate pro.

The challenge is this: Most of this goes on behind the scenes, but you still need ways to nurture relationships with leads. Until you have a mature, repeatable lead generation process, you're counting on future customers to stay in touch with you (a tall order!)

Luckily, there are ways to fuel lead relationships. With online techniques, you'll go beyond "friends and family" referrals and draw motivated clients right to you.

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How One South Florida Company is Doing it Right

When it comes to selling luxury homes to high-net-worth-individuals, many sales associates face challenges. Aggressively priced homes, overly personalized floor plans, and a limited quantity of available properties are reasons top-producing associates press the pause button on traditional marketing methods and develop strategies with an entirely different flair.

However, with ingenuity and the right marketing mix, associates can present properties to individuals in the most effective way possible.

Video marketing is one way luxury sales associates across the country are using to market high-end homes.

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