Posts from July 15th, 2020

Websites and online technology platforms can be a large investment. For many sales associates and real estate brokerages, your online spend can be a considerable portion of your annual expenses. Having a stunning website with an integrated CRM platform and ongoing digital marketing strategies is an extremely worthwhile investment that can pay huge dividends to your firm. Some of our clients attribute that more than 30% of their closed transactions originated from their website and ongoing online strategies. That said, sometimes managing these strategies just isn't in the budget.

What most real estate firms haven't taken advantage of is how to effectively manage your online technology platform as a tool to open up new revenue streams. I don't mean in the traditional way of generating new business or recruiting new agents to your company. Many real estate platforms today, including the DeltaNET, offer integrated strategies revolving around advertising other partners affiliated...

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I'm going to level with you. I hate supporting third party software--I really do.

I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.

Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can...

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Drip, Drip, Drip. Hear that sound in the middle of the night, and you probably drag yourself out of bed to turn off the faucets. Apply it to your real estate business, and it's the sound of profit.

Drip campaigns are email marketing campaigns where you nurture leads by developing a relationship of trust. Helpful and informative emails let you build an ongoing connection.

Targeted email has some of the highest return on investment of any marketing technique when it comes to real estate. Research shows that a well-designed campaign may have 40x ROI or more – that is, you stand to make $40 for every $1 you invest.

How can that be?

Email is incredibly scalable. Real estate marketing automation lets you send warm, personalized email messages to one person, a thousand, or ten thousand. Work it out, and you find each email costs just a few cents, with value improving as you recruit more subscribers.

And it naturally solves one of the biggest proble...

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What to Expect from Real Estate Technology

I must admit that I am hesitant to write this article and share my thoughts because this concept has been abused far too long in the real estate industry. With that said and out in the open, I truly believe that we are entering into a new era of real estate technology.

Before you completely discount what I am saying as marketing gobbledygook, I ask that you consider my thinking.

As I continually look to the future and plan the technology vision of the Delta Media Group platforms, such as the DeltaNET, I know that, from a technology standpoint, we are on the verge of monumental changes and advancements. These changes are happening right now because of the maturity of some platforms (for example, the DeltaNET is 26 years old), the maturity of computing platforms in general, coupled with a future-looking vision, and the ability to execute on that vision and bring products to market.

Putting my...

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SEO: Help Your Business Attract More & Better Quality Leads

Whether searching for a sales associate or going on the hunt for their next home, most real estate customers begin their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but the complexity of SEO means that not everyone understands it. Let's take a look at these SEO tips to help your business attract more and better-quality leads online.

Local SEO Helps Your Business Grow

It's essential to ensure that the name, address, and phone number (NAP) of your brokerage or offices are formatted consistently wherever they're posted online. This includes other websites, directories, and social media, as well as your website. Google us...

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