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Posts from November 2020

Real Estate Marketing And Technology

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November
11

They Made the Switch. Will You?

Watson Realty recently switched back to being an independent company after 15 years of co-branding with a national brand. While the national affiliation offered many positive benefits, overall, Watson's leadership decided it was time to revisit its roots and further dominate their marketplace on their own.

Part of their decision-making process included the options afforded to them by Delta Media Group®. With its robust web platforms and back-end marketing automation, Watson found most, if not all, of the tools it needed to help their agents experience more production and effective time management was found with Delta Media Group.
November
9

Since 2012, home builders have had the opportunity to feed listings directly to the MLS system used by sales associates around the country. It was a significant step in the relationship between real estate pros and builders––and that partnership has been deepening ever since.
A technology-enabled, collaborative workflow helps builders and sales associates grow together. In recent years, more than half of all buyers considered new construction. However, many real estate experts feel unsure about the best way to reach out to builders and sell new home builds.

Even in today's COVID-rocked world, new home sales are up, and interest remains strong going into the fall. In July 2020, sales of new single-family homes were over 36% above July 2019's figures of 661,000.

That makes July 2020 the single best month for sales of newly built homes since 2006.
But how can you get involved with builders...

Click Here to Read More...

November
6

Staying connected with clients is one of the most important jobs for any real estate sales associate. The circumstances of 2020 have shined a light on the vast amount of real estate tech available to help you stay in touch. Real estate clients of all ages rely on tech more than ever to stay connected, so understanding the tools available is key to growing your business.

Use our guide to the real estate tech your business needs to stay connected with clients.

November
3

You might not think about it much when you're sending an email, designing your website, or working on the perfect home listing, but every piece of real estate technology has to work together to be effective.

When technology works, we never think about the thousands of ways apps "talk" to each other. Work that might seem simple s stunningly complex, and your computer can execute thousands of commands each second.

It can be fun to think about, but how does it all affect real estate?

Over the last decade, an explosion in new real estate technology has made it easier to grow your business and find the right leads for you. But none of it happened by chance: It all started with the work of real estate and technology professionals who decided to work together.

Not that long ago, there were virtually no standards for real estate Customer Relationship Management or many other tools we use today. All of that changed thanks to a single organization called...

Click Here to Read More...

November
3

If you have a residential real estate website, that is just the first step of many for how you should be representing your brand online. There is power in a strong online brand. Often real estate companies get too tied up in the "lead generation" elements of websites (which, of course, are critically important, but not the only important part of your website) and don't focus enough on how they are actually representing their business online.

Delta Media Group® has provided residential real estate websites for over 26 years, dating back to 1994. However, many don't realize that we also create beautiful commercial brokerage websites, career and recruitment websites, "kiosk" sites, and so much more. Any vendor in this vertical should easily support all of your business elements, not just the templated residential sites that all look identical.

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