Posts made by author 'Real Estate Marketing & Technology'
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Do You Know The DOS AND DON'TS OF SMS MARKETING?
Gone are the days when your customers had a limited number of texts to hoard every month. Virtually all smartphone owners have hundreds, thousands, or unlimited texts. With the relaxation of those old restrictions, the text is transforming into a compelling, personalized medium for starting conversations.
SMS Text Marketing & Millennial Buyers
14
Put the Power of Text Message Marketing to Work for You
As you read this––maybe on your phone––four out of five Americans own a smartphone. Include folks who use phones that aren't app-friendly, and you get 96%.
Long story short, it's a sure bet almost everyone who will ever need your real estate services also uses a mobile phone every day. And although not all phones can play Angry Birds, virtually all of them are designed to receive text messages.
Formally called SMS text––the acronym stands for Short Message Service––text messaging has exploded in popularity over the last decade. It's not just for teens anymore, either.
For 2017, experts estimated that about 26 billion text messages were sent each day in the United States. That adds up to over 780 billion texts monthly and more than 9.3 trillion every year.
People of all ages use text messages. Because they will often text with friends and loved ones instead of calling, texters are likely to check their messages within minutes of a new n...
14
Building Your Business Brand Online
What's Your Story?
When you tell a story, every detail matters. The more vibrant the portrait you're able to paint, the more likely the consumer of the story is to be invested in the outcome. This is true when writing a traditional story, and it's equally important in real estate storytelling. The story you tell through social media, advertising, your blog, your real estate website, and your online platforms is your best opportunity to help shoppers fall in love with your market areas and your business.
Why Storytelling Matters in Real Estate Marketing
The vast majority of real estate customers start searching for a home online, and they aren't just thinking about purchasing a new piece of property. Perhaps they want to move closer to the heart of the city, find a home in a school district that's perfect for their child, live closer to family members, or find the ideal starter home. Without those additional motivations, they may be less invested in search...
14
Open 24/7/365: Are You Maximizing Your Real Estate Website?
The digital house hunt is becoming a fundamental part of American life. The National Association of REALTORS® (NAR) Research Group has tracked digital homebuying trends for years. Not surprisingly, they've discovered that more people are looking online first when they want to find the perfect new home.
NAR's Real Estate in a Digital Age 2019 Report states 44% of buyers looked for a home online first. The younger the buyer, the more likely they were to turn to digital technology first or even exclusively compared to their elders.
In fact, 98% of older Millennials (born 1980-1989) used the internet in their search.
There are two huge factors driving this, and neither one is going to change: Younger buyers are comfortable using digital technology to make informed decisions.
Smartphones and other mobile devices are now used in every aspect of life.
About 76% of all buyers surveyed found their new home using their favorite mobile device. That mak...
