Posts in category 'July 2020'

According to a 2019 study by the National Association of REALTORS® (NAR), websites are now the most trusted source of real estate information around.

That's right--your website can actually rate above you in perceived trustworthiness. And 44% of buyers look for properties online before they think about getting in touch with a sales associate.

The lesson is clear: Your website is your #1 selling asset. But that doesn't mean your personality no longer matters. If you want to get the most from digital marketing, you still take center stage.

That's because the most successful sales associates around are embracing video.

Research from NAR also says 39% of homebuyers used sites with embedded video during a recent home search. More than half of buyers considered that video content "very useful" in making their buying decisions.

Video is here to stay. If you haven't gotten started with it yet, now is the time.

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In today's digital world, social media is a powerful marketing tool for all types of businesses, and the real estate industry is certainly no exception.

Studies have shown that experts in real estate are consistently among the most active professionals on most social media platforms. The National Association of REALTORS® reports 77% of real estate professionals use social media in some form for their businesses.

Over 80% of online users are active on Facebook, opening the door to countless opportunities to opportunities for real estate firms and sales associates. As a real estate professional, you understand what a significant impact social media has on building trust with your clients and generating leads for your business.

Social media is unbeatable when it comes to driving traffic to your website and turning those visitors into leads. You can use social media channels to promote your brand, as well as your listings. It's an essential part of your marketin...

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Experience The Difference with Old Colony, REALTORS®

We love to hear the stories of how real estate superstars like West Virginia's Old Colony, REALTORS® use real estate marketing and technology to make their businesses shine. And what we love even more is to share them with you, our readers.

Even after 75 years in the real estate business, Old Colony, REALTORS® finds new ways to navigate today's changing landscape. However, to understand where a company is going, we need to take a look at where they've been.

Old Colony, REALTORS® - Their Backstory

Old Colony, REALTORS® has been navigating the West Virginia real estate market since 1944. Old Colony attributes its 75-plus years of success to its supportive, family culture, willingness to innovate, and its team of consummate sales associates and staff.

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Listing Photos Done Right

If you aren't assigning your sellers homework before you take listing photos, you should be. According to research from the National Association of REALTORS®, 90 percent of buyers begin their home search online. The most important factor in deciding which listings to view? The photos, of course, according to 85 percent of home shoppers.

"NAR tested how much time people spend looking at the different parts of a listing—the photos, the home data, the 'yada yada' remarks the sales associate writes—and the longest time by far is spent on the photographs," says Heather M. Neill, broker and owner of

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How Long Island's Laffey Real Estate Stands Out from the Competition

How do you get your firm to stand out in a crowded real estate market like Long Island? Not an easy question to answer—unless you're Laffey Real Estate.

Differentiating your company from the competition requires finding a way to leave a lasting impression and be the one clients remember as the ORANGE in a town filled with little green apples.

An ORANGE?

To stand out from the green apples in Long Island, almost three years ago, Laffey Real Estate underwent a corporate branding "makeover" to refresh their identity, expand their story and messaging to convey sophistication, teamwork, and distinctiveness.

Calling on their Irish heritage, a symbolic image of the Celtic knot was chosen as the perfect iconic symbol to pay homage to the firm's founding father as well as the balance of work, play, business, and pleasure.

Its colors? Orange (actually Burn...

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