As part of my job, I have the opportunity to talk to many real estate firms, which allows me to gain insights into their businesses and their markets in general. Given that 2020 has been an exciting year in real estate, to say the least, these conversations provide me a better understanding of the challenges that firms and sales associates face as well as opportunities that have emerged.
I had the opportunity to sit down with Jim Fox, V.P. General Sales and Operations for Stouffer Realty located in Akron, OH, to get his take on the first half of the year. They are a 170 agent firm servicing Northeast OH.
As with most, COVID blindsided the organization. In dealing with a crisis of this magnitude,...
Ask any successful real estate professional that has been in the business for a few years, and they'll tell you that one of their most valuable assets is their database of past clients.
It is simple. They worked hard to build relationships and help their past clients successfully buy and sell properties, and they know that these past clients are their most important prospects for future transactions.

Really, all business is this way. If you are in business, your best source of new business is either through a referral from a current client or past client or past clients returning for repeat business. These people already know and appreciate the value of your service or product.
While all sales professionals know this simple truth, one of th...
Virtual open houses have become the norm in real estate markets across the country, allowing clients to practice social distancing while still marketing their property or shopping for their next home. As communities reopen, many clients prefer the safety, security, and convenience of virtual open houses. As all top-performing sales associates know, adapting to an ever-changing industry is key to success in real estate. So now is the time to make sure that you're bringing your "A" game with virtual open houses, and we've got some tips to help you do just that.
Why Virtual Open Houses Are Great Tools for Sales Associates

Even before social distancing became the norm, virtual tours, and open houses were valuable tools for reaching buyers wit...
Better Homes and Gardens® Real Estate The Masiello Group's 54 plus years in the real estate industry has taught them quality isn't something you can see or touch. It's something you simply feel and know.
When many Northern New Englanders hear the name "The Masiello Group," it evokes fond memories of first homes, moving days, and dreams come true. When they tell of the quality experiences they enjoyed because of their Masiello Group sales associates' dedication, it's with the confidence in knowing they chose the right real estate team to stand by their side.

THE HIGH CALIBER OF PEOPLE MAKI...
Stand out from the competition with a real estate website that creates the ultimate online version of your company.
Take a tour of a few of Delta Media Group's most recently launched customer websites to see what is in store for you.