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When AI Gets It Wrong: Why Human Oversight Still Matters in Content Creation
AI can be lazy.Â
Which shouldn't come as a surprise when you consider that AI is built by human beings. Sometimes, people take a shortcut, the easy route, and that can often backfire, especially when it comes to content creation.Â
Where AI ShinesÂ
AI models such as ChatGPT and Claude are amazing tools when used in the right way. Do you need help coming up with hyper-local topics for your blog? AI can do that and help steer you in the right direction toward an end goal of creating relevant, useful information for your end users. Â
Do you need resources to help you write an in-depth article about rules for escrow accounts in a particular state? AI can search the web in seconds and provide potential sources for an informative post.Â
Do you need to find a restaurant in a particular market area offering Mother's Day brunch for a blog post on local destinations? AI can't always do that.Â
The Limitations of AIÂ
A recent request for ChatGPT went something like this:Â
Delta: Provide two restaurants in this area of the state that serve brunch for Mother's Day. Â
AI: Here are two locations likely serving brunch on the requested day.Â
The problem? Those two locations didn't exist. A search for the names and addresses for the locations returned actual businesses that didn't match. As it turned out, AI completely fabricated the names and addresses for the two destinations.Â
AI HallucinationsÂ
According to Google, AI hallucinations are "incorrect or misleading results AI models generate." The reasons for this phenomenon include:Â
- Insufficient training dataÂ
- Incorrect assumptions made by the modelÂ
- Data biases used to train the modelÂ
In the case of the previously mentioned situation, the AI model returned this answer when asked why it fabricated the information:Â
I made a bad verification call earlier. I treated it as real when I should have checked more carefully first, and I was wrong.Â
What likely happened is:Â
- The name sounded plausible because of a regional reference. Â
- The address format looked normal for the requested city. Â
- I responded too confidently instead of verifying the business itself.Â
AI OversightÂ
At Delta Media Group, the human element of content creation is alive and well. AI is treated as a powerful tool, but one that requires real oversight.Â
Any suggestions from AI require verification that only a person can provide. It's that balance of AI insights and human oversight that help move the process of content creation along in a responsible, but efficient manner.Â
The end result? Content that resonates with a target audience and can also be found easily by generative AI. Â
Trust Delta With Your Content MarketingÂ
Ready to attract new clients and position yourself as a real estate authority? Delta Media Group can help you reach your goals. Contact us about content marketing services.
