Posts with tag 'Feature Column'

Making a Difference for Its Customers, Communities, and Careers of Its People

One of our magazine's goals is to shine a spotlight on Delta Media Group's customers who take a different approach to succeed in the real estate industry.

Ahead, we'll take a look at Upstate New York's Coldwell Banker Prime Properties and how they're making a positive difference in the lives of their customers, communities, and careers of its people.

A Bit of Background Information First

Coldwell Banker Prime Properties was established in 1986 by Kenneth M. Raymond and R. James Long, followed by RJ Long in 2015. They are the Number One Coldwell Banker franchise in New York State. They are the fourth largest Coldwell Banker in the 19 states that make up the Northern Region, and among the top ten in the United States.

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At home, in the office, and really in life overall, our most valuable resource is time.  The more time you can free up by removing repetitive tasks from your day, the more you'll have for more important things.

Wouldn't you prefer to go camping with the family, sit down with a good book, learn a new language, or finish that landscaping project you've been putting off for three months that your spouse won't stop mentioning...Okay, I might be talking about myself with those... rather than sending 100 emails and text messages to prospects and current and past clients every day?

We all know that prospecting through email and SMS text message marketing is essential for running your real estate business. Let's face it; you don't see a dozen marketing emails pass through your inbox every day because that type of marketing doesn't work. However, just because it needs to doing doesn't mean you need to spend a lot of time doing it manually or spend a lot of money on an assist...

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Ask any successful real estate professional that has been in the business for a few years, and they'll tell you that one of their most valuable assets is their database of past clients.

It is simple. They worked hard to build relationships and help their past clients successfully buy and sell properties, and they know that these past clients are their most important prospects for future transactions.

Really, all business is this way. If you are in business, your best source of new business is either through a referral from a current client or past client or past clients returning for repeat business. These people already know and appreciate the value of your service or product.

While all sales professionals know this simple truth, one of th...

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Websites and online technology platforms can be a large investment. For many sales associates and real estate brokerages, your online spend can be a considerable portion of your annual expenses. Having a stunning website with an integrated CRM platform and ongoing digital marketing strategies is an extremely worthwhile investment that can pay huge dividends to your firm. Some of our clients attribute that more than 30% of their closed transactions originated from their website and ongoing online strategies. That said, sometimes managing these strategies just isn't in the budget.

What most real estate firms haven't taken advantage of is how to effectively manage your online technology platform as a tool to open up new revenue streams. I don't mean in the traditional way of generating new business or recruiting new agents to your company. Many real estate platforms today, including the DeltaNET, offer integrated strategies revolving around advertising other partners affiliated...

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I'm going to level with you. I hate supporting third party software--I really do.

I don't work for Facebook or YouTube. I barely have a Facebook account. When it came to making guides to set up live streams and uploading videos to YouTube and Facebook, I knew they were necessary, but I was going to be in for a rough time. After all, the most challenging part here is going to be the technical side of things, right?.

Well, as it turns out, not so much. Many of you already had some expertise there. When COVID-19 made words and phrases like "quarantine," "stay-at-home order," and "essential businesses" part of our daily vocabulary, you took the creation and uploading of video in stride. These days, the questions we get aren't about the actual act of getting these videos recorded and posted, but rather, what kind of content should be in them and what the difference is between the different types of videos you can make to market your listing and yourself. I'm hoping I can...

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