Posts with tag 'Feature Column'

What to Expect from Real Estate Technology

I must admit that I am hesitant to write this article and share my thoughts because this concept has been abused far too long in the real estate industry. With that said and out in the open, I truly believe that we are entering into a new era of real estate technology.

Before you completely discount what I am saying as marketing gobbledygook, I ask that you consider my thinking.

As I continually look to the future and plan the technology vision of the Delta Media Group platforms, such as the DeltaNET, I know that, from a technology standpoint, we are on the verge of monumental changes and advancements. These changes are happening right now because of the maturity of some platforms (for example, the DeltaNET is 26 years old), the maturity of computing platforms in general, coupled with a future-looking vision, and the ability to execute on that vision and bring products to market.

Putting my...

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SEO: Help Your Business Attract More & Better Quality Leads

Whether searching for a sales associate or going on the hunt for their next home, most real estate customers begin their search online. Search engine results are a huge potential source of traffic for your real estate website, which leads to fierce competition for the top positions in search rankings. That's where search engine optimization (SEO) enters the picture. SEO is one of the most powerful tools for growing your real estate firm online, but the complexity of SEO means that not everyone understands it. Let's take a look at these SEO tips to help your business attract more and better-quality leads online.

Local SEO Helps Your Business Grow

It's essential to ensure that the name, address, and phone number (NAP) of your brokerage or offices are formatted consistently wherever they're posted online. This includes other websites, directories, and social media, as well as your website. Google us...

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It's no news to real estate firms that the coronavirus pandemic is hitting in the peak spring real estate season. With many states instituting shelter in place or stay at home orders, the ability to show homes, hold in-person open houses, and meet with clients in person has been reduced dramatically, and rightfully so.

Consequently, real estate firms have seen a huge spike in demand for virtual home showings—some in the triple digits. Firms are adopting new technology and changing how they do business: video tours, drive-by closings, and more are becoming the new normal.

While COVID-19 precautions are keeping people at home, it hasn't necessarily lessened their interest in shopping for new homes. And while most sellers understand that closing the deal will be challenging during these times, they still want to market their property, show their home to potential buyers, and keep the ball rolling toward an eventual sale.

Real estate firms and sales associates...

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Plain and simple, I'm a tech guy. The art of selling is just beyond me. Ask me to sell an old car on Craigslist and watch me go pale; it's embarrassing. Probably one reason I'm don't sell homes for a living. However, I do know about the tools and technology involved in helping sales associates succeed in the real estate business.

There's a lot of nuance and expertise involved when it comes to listing, marketing, and ultimately selling a home. As a real estate professional, your goal is to do everything you can to sell your clients' homes with the fewest headaches along the way.

I'm not telling you anything you don't already know when I say that, as a listing agent, every closing starts with getting the listing. Fortunately, I can tell you about several tools available to you within the DeltaNET 6 platform that covers all the bases of the selling process to get that next listing and set you well on your way to getting that next closing.

Automated Valua...

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When it comes to real estate websites, I have only ever heard of two primary goals that real estate firms and sales associates want to accomplish. NUMBER ONE, they want their website to generate business or leads. NUMBER TWO, they want their website to showcase their unique brand and be a place for their company to have a powerful identity online. In my opinion, the only way you can truly accomplish both a powerful lead-generating website that also speaks to your brand is to offer the most robust search functionality in your market with an easy-to-use design.

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