Posts with tag 'Feature Column'
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9
What's It Like to be Married to Your Tech Vendor
It is not often that an agency like ours is able to maintain clients for several decades. In the "Software As A Service" world, it's easy for customers to come and go as tech providers "leapfrog" each other with features and other flashy offerings. At Delta Media Group, we've been blessed to not only stay in this industry through two different recessions and remain profitable every year we've been open dating back 25 years but also, that we've been able to nurture relationships with several real estate brokerages that have lasted a generation.
In my role as a sales professional, I've often been told, "I don't want to have to make another move for at least 10 years. We're ready to settle down." I've also heard prospective firms tell me they couldn't imagine making a move because they're so happy with their provider – it's like they're married. It got me thinking a bit about some of our longest-standing partnerships, and what their stories are like. Can you imagine finding t...
15
Training, Tools & Tactics
Making It Easier for Your Sales Associates to Adopt New Technology
When I started training people on how to use our DeltaNet platform, I thought I had a pretty good handle on what "training" was. You take a thing that you know how to use and tell someone else how to use it, right? Maybe there will be a question or two about things you didn't think of or clarify well enough, but that's about it. After that, they'll know how to use it too, and you can call it a day. However, after spending a substantial amount of time with different people, across various organizations, and in different situations, I've concluded that the "how-to" is only a piece of it, and even that piece isn't just me showing and someone else watching.
When it comes to the"how-to" in tech...
14
How to Make the Most Out of Conferences
The 2020 Conference Season is Upon Us
My busiest time of year is typically the last week of January through the middle of May, which is due to having a conference or event to go to nearly every other week in that time frame. There are so many real estate conferences or gatherings going on, it seemed appropriate to put together my thoughts on how to make the most out of every conference you attend each year.
The very first thing I do once I've decided which events I'm planning to attend is to see which conferences have a dedicated app to get additional information about the event. So many great conferences such as Inman Connect, LeadingRE, NAR, and dozens of other regional and franchise-based events offer dedicated mobile apps where you can start to make an itinerary of which sessions you want to attend based on your schedule.
When booking sessions one of the main ways I gauge which events I think will be worth my time is if a speaker is giving a session tha...
14
Blogging for Your Real Estate Business
No matter who or where you are, most of your real estate clients will find you online.
Today, home listings go online, or they don't exist. Even if you hold an open house, the definition of a local event, most guests will first learn about it from your website or through social media.
In a certain sense, there are hundreds or even thousands of ways people find you online. But the most successful real estate firms and sales associates make the time to take control of their brand.
In real estate, one of the best ways to do this is through blogging.
A blog is a gold standard for generating traffic, leads, and building relationships. Blogging keeps you relevant for the long haul while positioning you as an expert through helpful, informative content. By blogging regularly, it also helps you from an SEO standpoint. It is well documented that Google favors sites that have unique and engaging content added to them on a regular basis. These sites tend to g...
7
Northwest MLS Says Yes to Publishing of Agent Commissions
Homebuyers often have questions about the commissions earned by the sales associate for their real estate transactions. Now, more customers will have the opportunity to get those answers quickly.
Northwest MLS, a major nonprofit Multiple Listing Service founded in 1984, has recently ruled that sales associate commissions can be published along with the listings in their MLS system. It should be noted that the ability to display commissions online is optional and not a new mandatory regulation.
This change began on October 1, 2019 and will initially impact about 30,000 sales associates.
Northwest MLS is not the only major organization in the industry to decide to publish sales associates' commissions upfront. Real estate firm, Redfin, is moving forward with similar measures; however, it should be noted that Redfin only...
