Posts with tag 'Feature Column'

What the Coronavirus Pandemic Taught Us

As I write this article during the last week in March, we are deep in the throes of the Coronavirus pandemic. We are attempting to navigate the disruption that the virus is having on our daily lives and businesses. My hope is by the time you are reading this article, the disruption is in the rearview mirror, and everybody is getting back to normalcy.

Looking at online data for the first few months of the year, I felt that we were in store for another great year in real estate. Traffic and leads to our clients' sites were up over the previous year, and there was great momentum heading into the selling season. Unfortunately, the outbreak caused some to pause a bit, which was understandable.

Many times, events such as the Coron...

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Leading Real Estate Companies of the World® (LeadingRE) is a network of by-invitation-only independent residential brokerages found in 70 countries from all over the globe with 565 firms and 130,000 sales associates, producing 1.1 million global transactions. These members are chosen by LeadingRE for their unparalleled performance and trusted relationships that result in exceptional client experiences.

Delta Media Group is proud to partner with nearly 60 LeadingRE members. Hear from some of our clients how their partnerships with us have helped to better their businesses.

ARIZONA BEST REAL ESTATE
11333 N. Scottsdale Rd. #100

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The answer to "How Do You Turn a $50,000 Project into a $50 Million Platform" is slowly and carefully. At least that's how it happened for Delta Media Group, and it is most likely how you grew your business too.

The prologue of this story begins with "why?"

I need to start by sharing why I want to tell the story of how Delta Media Group turned a $50,000 project into a $50 million platform.

There are three reasons:

First, the media and groups within the real estate industry regularly publish a host of misinformation that the only way to be successful in today's business world, especially as a technology company, is through venture capital funding. This just isn't true!

Second, while some companies may benefit from the infusion of venture capital funding for growth, the injection of cash from these investment firms isn't always what it's cracked up to be.

The dangers that overnight startup companies face when venture cap...

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PPC and SEO are not created equal.

Ask any digital marketing expert, and you'll quickly learn that both search engine optimization (SEO) and pay-per-click advertising (PPC) can be effective digital marketing tactics for real estate. After all, a beautiful, information-rich, mobile-friendly real estate website is only an asset if your audience knows where to find it!

Both PPC and SEO are geared toward making sure your website shows up in a prime position in search engine results, but they are not created equal. Let's first take a closer look at the pros and cons of SEO and PPC to help you identify the most effective marketing approach for your real estate business.

SEO Pros

While SEO does require time to see the best results, it's a reliable, proven method for increasing the visibility of your website. In looking at the data, it just makes sense that SEO should be an important part of your overall online strategy. According to Search Engine Journal...

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Switching your website to a new provider can be a risky business. One process often filled with stress. The pressure only multiplies what that same vendor is handing the CRM and email platform used by your sales associates to run their real estate businesses.

It is a very public change that impacts your firm's entire online presence and the day-to-day business of your sales associates. That's why it's so important that the switch goes smoothly. Done correctly, and your firm reaps long-term success. Done incorrectly, and failure looms on the horizon.

The same goes for rebranding your company. Your website and email marketing campaigns are no small part of the process. When your company selects a date to announce its rebranding, everything needs to fall seamlessly into place.

What I have learned from our clients as Delta Media Group's Tech Support Manager is that every client has different needs, and each company has specific nuances around how they manage thei...

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